After the accident of "Laotan Pickled Sauerkraut", the spokesperson Wang Han was turned over.
At the CCTV 3 15 party, the inside story of Laotan sauerkraut beef noodles was exposed. Among them, the production of sauerkraut can be said to be very unsanitary, and it is brewed in a pit, and some workers wear slippers and some are barefoot. Now it is really embarrassing to look back at the slogan of Laotan sauerkraut, "Old altar technology, enough fermentation". Seeing such a production pipeline makes many netizens very angry. Isn't this a deception to consumers?
The netizens' anger about the product also burned to the body of Wang Han, the spokesperson and well-known host of the product. Wang Han used to be the spokesperson of Laotan Pickled Sauerkraut, and he was also quite influential. He endorsed the product for a long time, especially his endorsement was quite brainwashing, which made many netizens remember it deeply. It is hard not to think of Laotan Pickled Sauerkraut Noodles without thinking of Wang Han. He is really going to be tied up with this bowl of noodles.
When the production of Laotan pickled vegetable seasoning package was exposed, many angry netizens ran to the comment area in Wang Han to vent their anger. Some netizens left a message in his comment area: Brother Han served Laotan pickled vegetable noodles and finished some junk food. What's more, Wang Han was asked to stand up and apologize to the netizens, and the words in the comment area were very unsightly. All of them boycotted Wang Han's voice, so it could be seen that the netizens were really angry.
Wang Han only spoke for the goods, and did not go to the processing factory to investigate.
According to netizens, Wang Han once spoke for Laotan sauerkraut, and netizens revealed that Wang Han couldn't help vomiting after filming the advertisement for Laotan sauerkraut at that time, which made many netizens question why he spoke for something that he was going to vomit when he saw it.
After the photos are constantly spread, Wang Han's image is also falling again and again in the audience's mind. To say that he is also the pillar of Hunan Satellite TV, and his image to the audience has always been amiable, so many people have no doubt about what he speaks for, but I didn't expect that Wang Han actually cheated on the products he speaks for. Isn't he afraid that this matter will be exposed by netizens and will affect his image?
In the face of consumers' doubts, Wang Han fans also gave an explanation. It is said that Wang Han could not eat instant noodles because of physical reasons when shooting advertisements at that time, so he would spit out instant noodles after shooting. Wang Han should not know about the sauerkraut inside, because after all, Wang Han only endorsed the goods and did not go to the processing factory for investigation.
Endorsement is risky, and both stars and brands must be cautious and cautious.
On February 7, 2022, the Guidelines suggested that advertising spokespersons and their brokerage companies should review the categories and advertising contents of the endorsed goods or services before carrying out advertising endorsement activities; Before recommendation and certification, it is necessary to use goods or receive services; Fully understand the credit status of advertisers and guard against the risks of endorsement activities involving serious untrustworthy enterprises.
At the same time, the Guide reminds advertisers to carefully choose spokespersons in advertising endorsement activities; Select spokespersons suitable for product or service promotion; Offering endorsement goods or services to advertising spokespersons for use; Once it is found that advertising spokespersons commit crimes, violate public order and good customs, or are not allowed to speak in accordance with laws and regulations, timely stop broadcasting and withdraw channels to stop publishing endorsement advertisements, so as to reduce the negative impact on brands.