"Is that all?" I am deliberately surprised, hoping that the children can explore this problem. "Of course it's more than that!" Anton replied, "there are chicken mcnuggets, French fries, holy land ... well, hamburgers have many flavors, all of which are American;" There are also many kinds of pies, all of which are delicious! " "Is there anything else?" I asked. "McDonald's children's package will be paired with toys. Last time it was Snoopy's puppy toy. This time it seems to be a Doraemon, and it will be refurbished frequently. " "They will have good service, and the waiter's attitude is very cordial and enthusiastic. This can also be regarded as one of their selling points? " Once, when answering this question, Angie suddenly mentioned that no matter which country or city, as long as it is a McDonald's shop, the floor, tables and chairs, tableware, staff uniforms, menu format … everything is the same dining environment when you push the door! My heart lit up and I asked her how this phenomenon was similar to other commodities. "KFC!" Anton interrupted. I shook my head: "Change to a different product." "I think many Japanese brands of electrical appliances are like this. Look at the style and you will know which brand it is. " Angie said thoughtfully. I smiled with relief: "This time, the clouds are finally clear. I've been asking you the answer you want. McDonald's not only sells fast food, but sells brands. " They easily replied, "A crowded and lively place." "Making money is easy! Things can be sold, is the location good? " I smiled: "yes, McDonald's can have many good places in the world in such a good location." How much money will they earn? " Angie and Anton suddenly realize that McDonald's is still an invisible real estate agent. In the late 1980s, when McDonald's entered China and opened its first branch in Beijing, it chose the prime location at the junction of Dongdan Street and Chang 'an Street in Beijing. At that time, few people in China knew that this land or prime location was a golden doll and gave it to McDonald's. Not long after the renovation of Wangfujing, McDonald's earned a lot of money just for the compensation for store demolition. At that moment, some people knew that McDonald's was sharp as a real estate investor. When an American restaurant, which used to sell only fast food, summed up a set of scientific and reasonable procedures for making fast food, the rules of store layout and the secrets of store location, and finally expanded by franchise with McDonald's famous brands, McDonald's has become a real estate enterprise to a great extent. Crocker is not just showing off his inner intelligence, he is just trying to instill an advanced business thinking into people through relaxed stories-helping people form a concept called "business platform". The essence of doing business is to build a platform, and then put all kinds of resources that can be integrated on this platform. When the time is ripe, jump to another platform and put more resources on it. Fast food restaurant is the first commercial platform of McDonald's. Operators constantly put some elements of American culture on the platform of fast food restaurants, and soon turned McDonald's into a platform for selling American culture. Of course, I don't expect Angie and Anton to understand these complicated management theories at once. I just believe that in recent years, the two children have been trained in the concept of management awareness when they are looking for the answer to "What does McDonald's sell?" McDonald's itself is a vivid economics textbook, not just McDonald's. Everything in life is likely to be full of economic theory. As long as you put your heart into it, you can always learn or comprehend the most practical knowledge from it.