Who would have thought that the first hit of 2019 would be a Starbucks $199 cat's paw cup.

Starbucks newly launched the 2019 spring cherry blossom limited "cat's paw cup", which became a Jitterbug and microblogging hit as soon as it was launched. A netizen said, "I wanted to go to the company downstairs to buy one, but when I got there, I found that some people came to line up at five o'clock."

Cat's paw cup "a cup is hard to find", and now the online price has been speculated to 6, 7 hundred yuan, Taobao also has a lot of cottage version. A small capacity, difficult to clean the cup why the sudden fire.

I think the reason lies in the following:

Starbucks hunger marketing:

The cat's paw cups are sold offline in a "limited, unrestricted" way. That is to say, if you are in the first place, you can buy a few buy a few, buy the back of the people really can not buy. In a moment, the cat's paw cup has become a scarce product, but also the reason why people do not hesitate to line up in the middle of the night.

In addition, perhaps because it was criticized by too many consumers, Starbucks then launched a limited number of online seconds for online synchronized sales. The sale opens at 15:00 every day and is limited to one per person. But most were snapped up before they even saw it go live.

From Xicha to Starbucks, hunger marketing has been a huge success. Behind this is a psychological phenomenon called the "scarcity effect". "The fewer and rarer the opportunities, the higher the value and the greater the attraction".

In addition, the satisfaction of grabbing a limited number of goods also satisfies the psychology of some people who are happy to compete.

Netflix V's ability to carry goods

This time the cat's paw cup fire, Jitterbit and microblogging can not be credited.

Any video labeled with a cat's paw cup on Jittery Voice can get tens and hundreds of thousands of likes.

Da V will be cat claw cup fried into a "pop", ordinary consumers are more likely to follow the grass.

Even if it was just a spontaneous sharing of goodies by netizens on the Internet, once it was discovered by "sniffing" businesses, it became a perfect opportunity to make money by selling it. The morning line to buy cups, and then through the circle of friends, idle fish resale, is the windfall ah.

From the online pop-ups to the offline Netflix stores. Netroots ability to bring goods can not be credited. Not to mention the little cute cat claws that are so pink and girly. In today's prevalent pet economy, successfully poked the G point of all kinds of people, under the stimulation of many parties, the cat's paw cup want not to fire.