The company originated in Switzerland, started with the production of baby food, and is famous for producing chocolate bars and instant coffee.
It seems that the brand "Nestle" came easily and didn't take much effort. Nestle named its brand after itself, but its name means "settle down comfortably" and "snuggle up" in English.
Because of the specific meaning of its name, people naturally associate it with the English word "Nestle", and take the Nestle pattern as the brand graphic, which further associates people with babies to be fed, loving mothers and healthy and nutritious Nestle products.
It can be seen that the hard-won "Nestle" brand not only has its rich connotation, but also fully meets the basic requirements of trademark positioning.
Nestle's brand slogan "Good Food, Good Life" is icing on the cake, pointing out the core value of its brand culture, that is, Nestle food makes us further feel that we can enjoy good food, and enjoy the good feelings brought by a good life beyond the value of food itself by enjoying "delicious" food.
It's like drinking a little Nestle drink or eating a little Nestle food to relax during a tense work break. Or in your spare time, you can enjoy Nestle drinks or delicious food and feel happy.
The brand positioning of "Nestle" fully embodies the functional positioning and emotional positioning of the product, which can be described as a perfect combination.