The difference between Alibaba, Taobao and Tmall is as follows:
1. Taobao is a retail style model . Taobao mainly focuses on retailing for end users.
2, Alibaba is the model of the order. Alibaba is mainly oriented to wholesale (including export and domestic sales), for dealers, agents.
3, Tmall store is a new mode of Alibaba's new launch, belonging to the mall-style retail. It is China's largest business-to-consumer shopping site, separated from Taobao.
Taobao.com is the Asia-Pacific region's larger online retail, business community, founded in May 2003 by Alibaba Group. Taobao is China's popular online retail shopping platform, with nearly 500 million registered users and over 60 million regular visitors per day, while the number of items online has exceeded 800 million per day, with an average of 48,000 items sold per minute.
The Alibaba Group operates a number of businesses, and in addition receives support in operating its business ecosystem from the businesses and services of its affiliates. The businesses and affiliates of Alibaba Group include Taobao, Tmall, Juhu, Global Express, Alibaba International Marketplace, 1688, Alimama, AliCloud, Ant Financial Services, and Cainiao Network.
"Tmall" (English: Tmall, also known as Taobao Mall, Tmall) formerly known as Taobao Mall, is a comprehensive shopping site.
Expanded Information:
Taobao's marketing model:
(1) "Rural surrounded by cities". As the state has strengthened its efforts to regulate SMS, it has made a large number of small and medium-sized websites and personal websites unsustainable as they have lost the source of profit
Source. Taobao puts ads on these small sites, and through advertising, the majority of consumers know that there is such a C2C e-commerce site.
(2) Taobao's alliance with MSN? and other portals. As the perception of Taobao has shifted dramatically, Taobao started to form strategic alliances.
(3) Utilizing the media for marketing campaigns. Taobao used the hot-selling New Year's Eve movies to increase its visibility, starting with the Beijing International Radio and Television Week in 2004, and it also took props to online auctions.
The origin of Alibaba's branding:
Alibaba's founder, Jack Ma, felt that people around the world would recognize the story of "Alibaba" and that there were similar pronunciations in most languages, so he named the company Alibaba. E-commerce is a global business, so we needed a name that would be familiar to people around the world. Alibaba means "Open Sesame," a metaphor for our platform that opens the door to wealth for small businesses.
The unique advantages of Tmall products:
The number of Tmall products has increased significantly in recent years, from automobiles, computers, to clothing, home furnishings, home furnishings, building materials, complete classification, but also to set up online game equipment trading area.
Reference: ? Alibaba - Baidu Encyclopedia ? Tmall - Baidu Encyclopedia