As a well-known coffee chain brand, Starbucks cup products have a certain popularity and reputation in the market. Starbucks cups are usually made of high-quality materials, which have good durability and heat preservation. They are beautifully designed, often with Starbucks brand logo and unique patterns, giving people a sense of fashion and taste. Compared with the cups of high-end luxury brands, the price and positioning of Starbucks cups are in the middle grade. The price is relatively close to the people and suitable for ordinary consumers to buy and use. Although the quality and design of Starbucks cups are very good, compared with some high-end brands, there is still a slight gap in material selection and manufacturing technology.