The membership growth system includes six grades, each with its own unique grade name. It is divided into six members, namely, iron members, bronze members, silver members, gold members, diamond members and crown members. The specific growth stage depends on the "V value" of the members.
Extended data
Brief introduction of mode
Vipshop (NYSE：VIPS) was established in 2008, which initiated an innovative e-commerce model of "brand name discount+limited time snap-up+genuine guarantee" in China, and continued to deepen into a genuine fashion sale model of "selected brands+deep discount+limited time snap-up", selling various famous products such as clothing, shoes and bags, beauty cosmetics, mother and baby, home and so on online.
Vipshop took the lead in creating a unique business model of special sale in China. Coupled with its "zero inventory" logistics management and seamless docking mode with e-commerce, Vipshop will be able to take root in the field of e-commerce in a short time.
genuine safeguard
The goods sold by Vipshop will be purchased from brands, agents, brand branches, China offices of international brands and other formal channels, and signed strategic authentic purchase agreements with them.
At the same time, Vipshop will strictly examine the qualifications of suppliers, including five certificates such as business license, product inspection report and brand authorization documents.
For imported goods, the supplier must also provide import documents such as import documents. For 3C, cosmetics, food and other products, suppliers are required to provide special qualification certificates for corresponding products according to national regulations.
All the brands sold in Vipshop will be genuine, and every item purchased will be underwritten by China Pacific Property Insurance Co., Ltd..
For the first time, SGS, an international authoritative third-party quality inspection agency, was introduced to conduct independent third-party rolling sampling inspection on the maternal and child products sold by Vipshop. Product shooting, detailed description to ensure true display: products sold by Vipshop will be photographed by professional entities, showing detailed details and complete product information, giving consumers a transparent and true introduction.
The road to listing
It took only three years for Vipshop to land on the NYSE on March 23rd, 20 12, with an issue price of $6.5. It issued11180,000 ADSs (each ADS=2 common shares) and raised $72.64 million. By July 26th, 20 13, the share price of Vipshop had climbed to USD 4 1.27, with a market value of USD 2.276 billion.
Development scale
Vipshop has 58,000 employees? There are nearly 20,000 cooperative brands, of which more than 2,200 are exclusive cooperation of the whole network. At present, there are 320 million registered members of Vipshop, and the net revenue of Vipshop in 20 18 is 84.5 billion yuan, with a total order volume of 437.4 million. The repurchase rate of users is 85%.
In the fourth quarter of 20 18, the GMV of vipshop was RMB 41800 million, an increase of 15% compared with RMB 36.3 billion in the same period last year. ? The number of active users was 32.4 million, a year-on-year increase of 13%.
References:
Baidu encyclopedia-vipshop
References:
Vipshop official website? -vipshop