The Spring Festival is coming, the major stores in the goods will usher in the year's sales of the most peak period, the festive and joyful atmosphere greatly stimulate people's desire to consume and impulse. Do you know how to write the Spring Festival New Year's Eve promotion program? The following is my collection of "Spring Festival New Year's Eve promotional activities program planner collection", welcome to read, I hope you can read and collect.
Spring Festival annual sales promotion program planning book collection (Article 1)
First, the background of the activity
Exhibition economy, is through the organization of various forms of exhibitions, exhibitions and sales, to bring direct or indirect economic benefits and social benefits of an economic phenomenon and economic behavior. Exhibitions and sales for businesses and consumers to establish a docking platform, which is conducive to face-to-face communication between enterprises and consumers, to promote the brand and product promotion, and ultimately lead to product sales growth.
The annual Spring Festival has been quietly approaching, the huge market demand for new year's goods is gradually formed, which is the business ambition. At this time, the New Year's Eve market has become a must for businesses, Tongan Food Association under the food enterprises covering meat products, soy products, grain and oil, pastries, preserves and other industries, these products are just the New Year's Eve market "staple" products, therefore, the Tongan Food Association to take the lead in organizing the New Year's Eve Fair, the New Year's Eve market is conducive to the formation of the cluster effect, for the Enterprises can save a lot of publicity and organizational costs; for consumers, the purchase of new year's goods can provide greater concessions and convenience, is a *** win-win model, can create more social and economic benefits.
In accordance with the relevant requirements of the central government on the expansion of domestic demand and the Ministry of Commerce "on doing a good job in expanding consumption-related work of the guidance", in order to open up the holiday market, the prosperity of the Chinese New Year supply, expanding domestic demand, Tongan Food Guild special planning for this New Year's Eve Fair.
Second, the purpose of the event
For food businesses and consumers to establish a purchase and sale of docking platform to enhance consumer understanding of local food enterprises and concerns; reverse the situation of unprofitable New Year's Eve Fair, to achieve a virtuous cycle of the Fair. Through the integration of the Guild's food enterprises to do the New Year's Fair, not only is conducive to expanding the visibility of enterprises, but also for consumers to buy New Year's Day to bring convenience and affordability, to achieve the government, the Guild, enterprises, consumers, "win-win".
Third, the positioning of the event
guided by the government, corporate participation, media to promote the Xiamen local brand of New Year's products, a display and overall marketing and promotional activities.
Fourth, the time and place of the event
1, January 29, 30, 31, 20xx a
2, February 5, 6, 7, 20xx a
V, the theme of the event
Theme: xxx District, the first annual exhibition of high-quality food and New Year's Eve festival
Sixth, the organization
Organizers: xxx
Sponsor: xxx
Exhibitors: xxx
Supporting Media: xxx
Planning and Implementation Agency: xxx
Planner: xxx
VII. Dominant, such as activities before the use of newspaper reports and newspaper DM sheets for the activities of the warm-up and inform; activities during the invitation to the newspaper media to the scene interviews; activities and then timely tracking reports, such as in the newspaper selection of the "most Xiamen gift", both for the exhibitors a kind of encouragement, but also for the activities themselves a publicity.
(a) pre-event
1, newspaper reports: before the event, through newspaper reports on the activities of the pre-heating, to remind the public will be held in the New Year's Eve Fair;
2, clip the newspaper DM sheet: the day before the event in the activities of the radiation area of the newspaper clip the DM sheet, the DM sheet on the introduction of the exhibition of enterprises and products, and attached to the table of the product promotional efforts; at the same time, there is a pair of DM sheet coupons, can be a lottery, during the event, consumer spending, and the DM sheets are not only for the promotion of products, but also to promote the development of the industry. Coupon, can be drawn, during the event consumers with the DM sheet to the scene can be exchanged for a box of grain grain power (500 boxes per day, while stocks last);
3, network publicity: in the small fish forums, fish forums, the Straits Forum forums and other forums to post publicity, at the same time in the various business portals will be announced on the exhibition information;
(B) during the event
1, the island townships chartered buses for pickup and drop-off: During the event, the package of two buses, hanging large publicity banners on the body, and with publicity broadcasts, responsible for the activities around the publicity and transportation of consumers, but also to help consumers delivery;
2, radio notification of cabs to the scene: the popularity of the event site may be relatively strong, can be notified through the radio radio broadcast to the exhibition site to pick up and drop off consumers, and is conducive to the accumulation of popularity, but also Can alleviate the problem of transportation;
3, the radiation area to distribute DM single: arrange five leaflet distributors, wearing a red ribbon with the words "'Tongan Food Guild' first annual traveling exhibition and marketing festival", divided into five roads, to the large flow of traffic at the intersection or the activities of the community around the distribution of DM single. The DM sheet around the community to distribute the DM sheet in the distribution of the DM sheet at the same time to briefly introduce the activities of consumers and the form of guiding the public to the event site; (distributed DM sheet with the same clip newspaper DM sheet, can be exchanged for grain grain power and participate in on-site raffle)
4, the scene is arranged: a festive layout to show the atmosphere of the Spring Festival will soon arrive to stimulate the consumer impulse to buy New Year's. The DM sheet can be used as the basis for the distribution of the DM sheet to the community, and can be exchanged for grain grain power and participate in the on-site lottery.
5, radio propaganda: the activities of the scene using audio loudly play the activities of the introduction (recorded in advance) and festive music, attracting consumers passing by;
(C) the activities of the late
1, "the most Xiamen Companion Gifts" selection: set up in the DM sheet "the most Xiamen Companion Gifts" special section. Xiamen Companion Gifts" column in the DM sheet, consumers in the scene after understanding all the merchants and products, can be in the DM sheet for awards, such as: what is your favorite New Year's goods? What is the most favorable New Year's gift?
2, only the selection of the DM sheet to the vice coupon (selection of columns in the vice coupon) to the raffle box to participate in the on-site raffle, the end of the exhibition, the organizing committee of the statistics of the results of the vote, selected "the most Xiamen companion gift", and by the newspaper to report on the publicity, and at the same time for the next round of exhibitions to do the preparatory work.
VIII, the form of activities
(a), the scene to create the atmosphere
1, the DM sheet "cash" cereal grain grain power and lottery: during the event, with the DM sheet to the scene of the activity can be exchanged for a box of cereal grain power, 500 boxes per day, while stocks last, each person is limited to one box; in addition, the DM sheet on the raffle coupon to the lottery; and then put it into the DM sheet on the raffle coupon, and put it into the raffle. In addition, you can participate in the lucky draw by placing the raffle ticket on the DM slip into the raffle box. One first prize winner will receive a New Year's gift package worth RMB 666; two second prizes winners will receive a New Year's gift package worth RMB 366; three third prizes winners will receive a New Year's gift package worth RMB 166; and a number of lucky prizes will be awarded separately.
2, the scene set up coupon redemption point: the Spring Festival group purchase, many companies in order to facilitate the purchase of consumers, will introduce coupons. In the activities of the site set up coupon redemption point, can converge this part of the exchange, improve the popularity of the scene atmosphere, when the exchange of people with a big bag shuttling in the scene, will stimulate other consumers to buy impulse;
3, the product display: each enterprise each activity has a 15-minute opportunity to promote the New Year's Eve products on the stage. Product promotion will be based on the form of speech with walk, competition and answer, on-site and off-site interaction.
4, free tasting: part of the product can be free to try to eat, try to eat is conducive to the accumulation of popularity, consumers in the experience of the product after the purchase of the probability will be greater.
5, stage performances: intermittent singing, dancing, magic, writing couplets, lottery and other performances on the stage to create a hot atmosphere on the scene;
(B), the form of promotions:
1, discounts (exhibitors to come up with their own, try to come up with the biggest discounts to not less than the island outlets New Year's Eve promotional efforts as a standard)
2, Group purchase discount: more than 5 people together to buy new year's goods, can be in the discount offer on the basis of a collective enjoyment of 9.5% off!
Spring Festival New Year's Eve promotional program planning collection (Part 2)
Spring Festival is approaching, combined with last year's successful promotional experience, and this year's new situation in the hotel industry. Draw up this promotion program, please leadership approval.
First, during the Spring Festival to launch the "Auspicious Spring" package:
The package includes the following services:
(1), rooms: 208 yuan / room . Days
(2), Entertainment: 12:30-17:30 complimentary private room for 5 hours: 17:30-02:00 complimentary private room for 3 hours, and consumption of goods worth 128 yuan.
Full service price of 888 RMB.
Second, guest rooms:
1, from the New Year's Eve to the first 15 days of the first month of the launch of 20 special standard rooms, 188 yuan / room. Day
2, whoever stays in the special standard room. All get an exquisite Chinese New Year gift.
Third, food and beverage:
1, the New Year's Eve dinner launched on New Year's Eve:
588 yuan / table, 688 yuan / table, 888 yuan / table
Early booking of the New Year's Eve dinner, a complimentary gift.
2, during the Spring Festival banquet hall launched the Spring Festival package:
good friends get together banquet: 699 yuan / table
Golden Gold Banquet: 799 yuan / table
Auspicious Banquet: 899 yuan / table
Fourth: warm service, sunshine entertainment:
(1) the third floor of the cabaret hall with first-class audio equipment and professional dj Technicians, can accommodate 50-100 people, is a reunion, birthday party, the best place to go for a small dance, and the Spring Festival during the package 50% discount.
(2) Cigarette counter brings together hundreds of domestic and foreign best-selling cigarettes, complete varieties, moderate prices, is the first choice of festival gifts.
(3) Tea bar gift tea 30% discount, can provide tea storage services.
Fifth, in the Valentine's Day launched the "intimate lover" candlelight package
Package 360 yuan (including food and beverage: 200 yuan, 208 yuan in the guest room) no service charge, the guest room with double breakfast.
One week in advance of the booking, free of charge in the Linyi radio station to order a song.
Those who book three days in advance can get a box of exquisite chocolates.
Spring Festival New Year's Eve promotional program planning book collection (Article 3)
Part I commodity requirements
1, New Year's Eve a street requirements:
1) _ January 8, _ years from the beginning of sales, _ January 15, _ years to complete all the New Year's Eve into the field of work.
2) seasonal launch of a variety of new year's goods, cigarettes, alcohol, gifts, gift baskets, dry goods in the north and south, tea, candy, cookies, health care products and so on.
3) _ January 10, 2007 to complete a street of annual hampers.
2, hamper requirements:
1) to sell self-selected hampers, stores set up their own name and item combinations of bundled hampers packages, and focus on display.
2) Designated hampers launched high-grade (more than 1,000 yuan), mid-range (300-800 yuan), low-grade (80-198 yuan). Purchasing Department designated the number of gift baskets about 8 kinds. (Designated according to the size of the pile)
3) empty gift baskets recommended price of 10 yuan, the procurement department to prepare three types of packaging empty gift baskets.
4) Optional gift basket goods worth more than 180 yuan can be free of charge 10 yuan gift basket.
3, cigarettes and alcohol requirements:
1) the main promotion of cigarettes and alcohol, the Purchasing Department shall require the supplier to provide the empty box (one per store).
2) The main promotion of gifts must be displayed prominently, can also be displayed in the "New Year's Eve, gift baskets" in a street.
3) alcohol and tobacco promotional merchandise: the Great Wall red, Remy Martin, all kinds of red wine, Zhu Ge Liang, a hundred years of muddle, other white wine, Red Pagoda Mountain, 555, Zhonghua, Yuxi, Furong Wang
4, North and South Dry Goods
1) North and South Dry Goods for the New Year's Eve focus on the bulk of North and South Dry Goods can be purchased in cash for the packaging into the British own brand.
2) The main seafood specialties, mushrooms, hairy vegetables, jujubes and so on.
3) Mostly gift-boxed North and South dry goods.
5, health care
1) With the introduction of a large number of new varieties, stores to increase the health care display location, planning health care area
2) to ensure that the following well-known brands are sold in all stores
6, punch, tea
Punch, tea is also a good gift, but also to have a lot of support and a large number of special price display. The number of promotional varieties in each period is not less than 10. Suggested promotional items: Nestle series
7, candy, cookies, cookies
1) Candy, cookies, cookies in the New Year period sales will also have a substantial increase. There is also a need to select 20 items in this category for promotion.
2) candy, cookies, cookies promotional merchandise can be selected from the blue cans of cookies, Gatton candy, Hsu Fu Chi, Yak, Jinsha chocolate, Dove chocolate, etc.
8, grain and oil, spices,
Grocery series of New Year's Eve food in the middle of the heavy
, each period of grain and oil are required to have a depth of the special offer of goods launched, the depth of the special offer of grain and oil and the gross profit margin control in more than 5%.
Condiments recommended the launch of Haitian (or other) series of special edition, required to support the special price
Suggestions: Dragonfish, Citibank, Golden Elephant Rice, Haitian series, etc.
9, daily use, cleaning supplies, household miscellaneous normal special
focus on cleaning supplies
10, fruit requirements:
1) focus on doing the imported fruit, the introduction of a large number of imported fruits during the New Year. The new spring period requires the introduction of a large number of imported fruits
2) constantly introduce special sales of fruit, highlighting the amount of sense, such as apples, pears, Sunkist orange, persimmons, redti.
3) Do fruit gift basket merchandising, choose the more beautiful appearance of the fruit, mainly: orange, cilantro fruit, green apple, plum, black beauty watermelon, bananas and so on.
(The above fruits can not do special price or do a small amount of special price)
4) Fresh Department and the supplier to do a good job of communication in advance, the supplier is required to provide the appearance and quality of the best
good fruit to ensure the quality of the fruit hamper packaging. 5) stores to strengthen the acceptance of the fruit hamper.
6) The marketing department will specialize in customized fruit packaging gift boxes, playing the "Chinese and British fruit"
11, other fresh commodities requirements:
1) Vegetables can be launched at ultra-low prices, and can consider low unit price of vegetables with negative margin sales;
2) Fresh meat commodities are recommended to launch one per period; ((must have absolute advantage before launching)
2) Fresh meat commodities are recommended to launch one per period; ((must have absolute advantage before launching)) Must have absolute advantage before launching)
3) eggs can be implemented in the Chinese New Year long-term low price;
4) aquatic products need to have special price support, suggested: river shrimp, sea bass.
The second part of the promotional arrangements
I, send wealth of buying New Year's Eve lottery! And then send a New Year's hamper!
Purpose: To promote the sale of New Year's goods and increase the number of purchases.
Time: _ January 15 - February 25 January 26 - February 7
Content:
New Year's goods you buy? _ Everyone sends! As long as you buy New Year's Eve goods in Zhongying buy more than 68 yuan will get a raffle ticket 1, 136 yuan 2, and so on! Buy more and get more!
Getting a raffle ticket is a chance to get rich!
Prizes:
1 first prize, 1 brand-name refrigerator + cash 20___ yuan + 10 yuan hamper 1 + Lishui Feng 20
2 second prize, 1 color TV + cash 200.8 yuan + 10 yuan hamper 1 + 10 Lishui Feng
5 third prize, 1 microwave oven + 10 yuan hamper 1 + 10 Lishui Feng
1 microwave oven + 10 yuan hamper 1 + 10 Lishui Feng
1 microwave oven + 10 yuan Hamper 1 + 10
18 fourth prizes, 2 bottles of wine + 10 yuan hamper 1 + 10 Li Shi Feng
60 lucky prizes, 10 yuan hamper 1
Arrangements:
1, prizes are displayed in front of the service center, and the value of the prizes is indicated.
2, the prizes outside the packaging labeled with the word prize and labeled with a few prizes.
3, hampers to spray words "Chinese and British hampers, New Year's greetings _" or add the Chinese and British logo
4, prizes next to the activities of the sticker spray painting
5, the publicity in place: 20 hanging paintings in the store, spray paintings outside the venue, the activities of the giant banners, dm publicity and so on
6, the draw notes: 1-4 prizes read all the numbers, the lucky prizes are the first prize for the next two numbers, as long as the number contains the first prize of the last two numbers. The lucky prize is the last two numbers of the first prize, as long as the number contains the last two numbers of the first prize, you can win the lucky prize.
7, the prizes are double, divided into two.
II, send wealth of clothing full of 100 send 20 cash! Re-drawing!
Purpose: to enhance clothing sales.
Time: _ January 15 - February 15 (draw time as above)
Content:
buy clothing to send cash, full of more than 100 yuan to send 20 yuan, more than 200 yuan to send 40 yuan, more than 100 yuan less than 200 yuan to send 20 yuan, and so on. Buy more and get more!
100 yuan plus 1 prize ticket, 200 yuan 2! Buy more, get more!
Prizes as above.
Arrangements:
1, prize coupon preparation. Raffle tickets are given by the clothing cashier.
2, send cash to prepare the registration form
3, send cash to the person in charge: clothing department, loss prevention supervision.
4, the store publicity wallpaper 20.
III, send wealth of shopping to send God of Wealth!
Time: ___ February 1 --- 6
Content:
Where in the British shopping mall shopping for the first 100 customers, are sent to the God of Fortune painting 1, early to early to send! Good luck in the Year of the Rat!
Arrangements:
Purchase of 600 paintings of the God of Fortune
IV, send the wealth of the whole family to visit Chung Ying, free photo family photo! The first 100 families will be sent out every day
Time: February 1---9
Content:
Good luck in the New Year! Zhongying wishes the general public good luck and good fortune in the New Year. As long as you come to the whole family during the event in the British can get a large family photo, the site of free photography. 2 days later to the service center to receive, shopping over 68 yuan complimentary exquisite frame 1. The year of the dragon, the whole family is blessed, call your whole family to come quickly!
Requirements for family photo: minimum number of 3 people, husband and wife with 1 child, maximum number of people is not limited.
1 photo per family, no backing board, can copy digital photos.
Arrangements:
1, photo background: next to the front door, designed "Celebration of Chinese New Year! Auspicious_! China-Britain Giant!" Characters and the bottom of the picture
2, advertising company photo paper digital spray painting, 35 yuan / ㎡, each high 16CM \ _ 25CM long, 25 sheets per square meter, 1.4 yuan per sheet
3, A4 over plastic film preparation.
4, auxiliary decorative preparations, congratulations on the small wall paintings, fortune small wall paintings, large treasure preparation.
5, the person in charge: Planning Department
V, send wealth on the first day of the Lunar New Year to send cash lai see! There is 1 hundred dollar bill inside! The first consumer priority to get 100 yuan.
Time: February 7
Content:
Congratulations on wealth! Red packets to bring! On the first day of the Lunar New Year to come to Chung Ying Shopping Plaza to spend any amount of money, you can get the cash is 1, note: the first one to get is 100 yuan is oh! The rest are all less than 100 dollars! First come, first served! The first to come, first come, first served!
Limited to the first 100 valid.
1, is the arrangement of 200, the first installed 100 yuan, the rest of the 10 yuan 2, 5 yuan 5, 2 yuan 10, 1 yuan 82
2, sent out of the place: the square
3, responsible for: Ministry of Finance
4, the field of hanging 20
5, publicity: giant banners, dm, airbrush, hanging pictures.
VI, the rabbit official send wealth of auspicious _ ten thousand pieces of good gifts sent to ten thousand cultural performances!
Time: _ February 3, 4, 5, 7, 8, 9
Content:
Performances wonderful and the New Year, acrobatics and magic, dancing and singing, wonderful! In the middle of the British happy stage! 6 days of wonderful performance! Ten thousand gifts free distribution! Star singing and dancing troupe to join the show! A great line-up! The best of all worlds, the best of all worlds, the best of all worlds!
? Arrangements:
1, the performance groups need to list the performance program.
2. If there is a large-scale supplier performance, it can be performed after the first day.
VII, the rabbit official to send wealth of the bulk of the group low price, send money! Re-lottery!
Time: ___ January 15 - February 7
Content:
Where any company with a unit work permit or work permit, shopping full of the following amounts, you can enjoy the following benefits.
For purchases of more than 1,000 yuan, get 80 yuan in cash and 2 raffle tickets
For purchases of more than 20___ yuan, get 160 yuan in cash and 8 raffle tickets
For purchases of more than 3,000 yuan, get 240 yuan in cash and 20 raffle tickets
For purchases of more than 5,000 yuan, get 400 yuan in cash and 30 raffle tickets
Arrangements Matters:
1, leaflet publicity, business telephone contact, leaflet fax sent to various groups and companies
Spring Festival New Year's Eve promotional program planning book collection (Part 4)First, the purpose of the activity
1, through the key drugstores stationed in the promotional and strengthen the management, training, and carry out the focus of the key pharmacies to launch a concentrated attack on the construction of a limited period of " hundred box store" "million dollar store" terminal work.
2, respectively, to grasp two aspects of consumer demand:
1) decent, exquisite gift box, catering to the needs of the community holiday gift-giving;
2) real, efficacy, in order to solve some of the problems of the body to buy health care products, with persuasive examples, promises to move the hearts of consumers.
3, digestion of existing drugs and health products inventory. Purchase xx1 box to send xx or xxx1 box
Form 2: Purchase xx2 boxes to send xx or xx1 box
VI. Promotion Strategy
1. Grasp the drugstore, strengthen the terminal promotion and marketing effect, the activities of the pre-pop at the terminal point, KT display boards, shelves stickers in a variety of forms vigorously publicize: "xxxxxxx, especially suitable for immunocompromised, easy to fatigue and fatigue.
2, with a large, good display position with, undertake print media publicity, giveaways required to insert a giveaway logo, so that customers can see at a glance. Ground pile display unity: product + gifts + hand-painted pop.
3, before the event organization shoppers clear activities, tasks, and further familiar with the company's health care products ingredients, efficacy, unified output caliber.
In order to promote the development of chain business around the world, for more retail enterprises to provide opportunities for mutual exchange, I hope that the national retail chain of supermarkets purchasing director, purchasing manager, planning manager, planning director, etc. are able to participate in our most innovative, unique, operable gold program are shown to everyone in order to communicate with each other and learn from each other.
The Spring Festival promotional program planning book (Article 5)
First, the background
The Spring Festival is our country's festivities in the most grand, the most festive traditional festivals, the Chinese have always been focused on the purchase of new year's custom. New Year's goods is every household for personal use and visiting friends and relatives of the necessities, with great business opportunities. On the eve of the Spring Festival, it is the time when many units and the general public have the largest consumption and the most concentrated consumption after a busy year. In order to satisfy the demand of many units for unified purchasing before the festival and the public's centralized purchase of New Year's goods, and to promote the healthy development of the New Year's goods industry in our city, the 20xx Zibo New Year's Goods Exhibition and Sales Fair organized by Zibo TV will be held on January 29, 20xx, at the same time. January 29, 20xx - February 3, in Zibo International Convention and Exhibition Center was held.
Second, the advantages of the exhibition
This exhibition is organized by Zibo TV, with unparalleled publicity advantages and social influence, the scene of exciting activities, high grade products, full range, the exhibition covers a total area of more than 20,000 square meters, *** there are more than 300 booths, it is expected that there will be more than 10 industries, thousands of merchants exhibitors, related to confectionery and foodstuffs, drinks, green food, festive products, spices, foodstuffs, foodstuffs, foodstuffs, and other products.
Third, the form of activities:
One-stop sub-regional optimization services
Activity name: 20xx Zibo New Year's Fair
Activity time: January 29, 20xx - February 3
Activity location: Zibo International Convention and Exhibition Center
Organizer: Zibo TV
The Zibo International Convention and Exhibition Center
The Zibo TV Station
The Zibo TV Station
The Zibo TV Station
The Zibo TV Station
The Zibo TV Station
The Zibo TV Station TV Station
Exhibitors industry: candy food, liquor, festive supplies, spices, souvenirs, daily necessities, home apparel, household appliances, mobile communications, art appreciation and other industries.
Fourth, the exhibition area division
1, liquor drinks area: wine, liquor, yellow wine, fruit wine, health drinks, fruit juice drinks, dairy products, lactic acid bacteria drinks, etc. across the country.
2, side dishes, souvenir food area: all kinds of soy sauce, vinegar, sauce products, grain oil, tea, aquatic products, dried fruit fried food, leisure food, meat and poultry food, baked food, health food, green food, organic food, natural food, famous souvenirs and so on.
3, comprehensive exhibition area: clothing, shoes, hats, scarves, headwear, bedding, household goods, a variety of baby products, household appliances, decorations, handicrafts, antiques and paintings, jewelry and jade, stone carving, flowers and other celebratory items.
4, special exhibition area: the well-known brands of enterprises, manufacturers for brand promotion, applicable to a variety of holiday goods, according to the demand for customers to build their own booth.
V. On-site activities
1, Zibo TV channels, centers hosts to the scene to help consumers cut prices.
2. Zibo TV hosts will interact with consumers and issue couplets.
3, the scene of wonderful programs, exhibitors on the stage to promote, directly benefit the majority of consumers.
Sixth, the exhibition title
Exclusive title cost: 300,000 yuan return as follows:
1, since January 1, 20xx, with the name of the title of the enterprise "" 20xx Zibo Spring Festival New Year's Products Exhibition and Sale of the 30-second promo, will be in the Zibo TV news channel, city channel, movie channel, life channel, news channel, news channel, news channel, news channel, video channel, video channel, video channel, video channel, video channel, video channel, video channel, life channel. The 30-second promo with the name of the title company will be broadcast on Zibo TV News Channel, City Channel, Movie Channel, Life Channel and Science and Education Channel synchronously for 30 days, and each channel will be broadcast at least 8 times a day, of which at least 4 times will be broadcast in the evening prime time.
2, in the 30-second campaign promo plus the title enterprise 10 seconds of commercials synchronized broadcast, a period of 30 days.
3, "the first consumer" column publicity returns
"the first consumer" column not less than three times to publicize the feature interviews, tracking reports, which are with the name of the title enterprise and LOGO. mainly divided into the pre-preparatory stage of the exhibition and marketing stage of the warm-up publicity, exhibition and marketing in the focus of the report twice.
4, the channels and livelihood columns of the news soft publicity
Zibo TV news channel "18 o'clock tonight", science and education channel "New Windows", the life channel "Life Eye" and other relevant columns will be on the activities of the dynamics and details of previews and reports, which are with the ""20xx New Year's New Year's Fair in Zibo City". The name and LOGO of the title enterprise of the New Year Fair will be shown, and the person in charge of the exclusive title unit can be interviewed at the event site according to the situation.
5, the return of publicity in the form of moving subtitles
Since the date of the title unit is determined, the event slogan with the name and logo of the title company will be synchronized and broadcasted in the moving subtitles of five channels of Zibo TV for 30 days at a frequency of 12 times a day on each channel.
6. One special booth with an area of 36 square meters will be rewarded.
7. Invite the leader of the title unit to participate in the opening ceremony of the 20xx Zibo New Year Fair and make a speech on behalf of the title enterprise.
7, investment policy
1, standard booth: 9 square meters booth fee: 3,000 yuan / a
18 square meters booth fee: 5,000 yuan / a
2, special booth: 36 square meters booth fee: 8,000 yuan / a
54 square meters booth fee: 10,000 yuan / a
.