The original July 12 microblog by netizen Fu Xiao Xiao Ki reads as follows:

"Just now at the entrance to KFC, I photographed the goods that he hadn't moved in yet...KFC deceived me...Soymilk turned out to be all powdered...or unknown brand..."

The microblog also included a picture taken by an Apple phone of a batch of cardboard boxes being placed at the entrance of a store. ..."

The microblogging also attached a photo of a batch of cardboard boxes placed in front of a store taken by an Apple phone, and with the familiar red store decoration on the right side of the photo, it can be vaguely surmised that this is the microblogging referred to as the KFC, and the cardboard boxes piled up on the ground are clearly labeled with the following on the outer packaging The cartons piled up on the ground are clearly labeled with the words "Dragon King Soymilk Powder". Given that KFC has been selling soy milk products, this scene makes consumers can not help but question whether the soy milk usually purchased in the store for such soy milk powder brewed. Therefore, it is not freshly ground.

The incident entered a period of rapid development after July 24, when both the number of retweets and comments continued to rise, finally reaching a public opinion peak on July 27, and the heat of the incident began to recede on the 28th, but it was still under the close scrutiny of a large number of netizens. Traditional media, such as the Labor Daily, also began to follow the story on the 28th.

After the microblog was sent out, there were 7 replies on July 12*** and 6 replies on July 13***, which made the incident quiet for the time being.

The microblog, which had been quiet for some time, appeared in people's attention again in the morning of July 24, with the number of netizen's comments on the same day increasing sharply compared with the previous one to 41, and the number of comments on July 25 reached 145, and the number of comments on the microblog reached 145. 145. The number of comments was out of control and hit a new high on July 27, reaching the climax of the public opinion. The person in question, Fu Xiaoxiao KI, said it was only after a friend of hers with a large number of followers retweeted the story that it had such an effect.

While more netizens commented and retweeted on July 25, the number of times they commented and retweeted was less than 10, which didn't have a noticeable impact, and on July 26, the microblog was retweeted explosively, with more than 50 pages of search results on Sina Weibo on the same day, many of which were followed by V-authenticated users, which laid the groundwork for the next stage of the story. In the later part of the monitoring cycle, many enthusiastic netizens retweeted the story along with media personalities from all walks of life, which pushed the incident to the climax of public opinion. The chart on the right shows the number of comments made by netizens on the target microblogs during the monitoring cycle.