In 2010, Bubble Mart was founded, and now a decade has passed. In fact, Bubble Mart didn't start out selling blind boxes, and it was initially positioned as a trendy grocery store. Its first store opened in a shopping center in Beijing, which was surrounded by a large number of students. With Bubble Mart's choice of location, we can see that Bubble Mart's main core customer targets are young people and students.

Bubble Mart actually sells not the product, but the psychological satisfaction of all consumers in the moment they open the blind box, and it is not a toy, not like Lego can be put together by hand, and not like a doll that you can help her dress up, and the ordinary toys to compare, Bubble Mart is in fact a can not be moved ornaments, or to call it a? Or as it is called? Tide toys are originated in Japan, but in the past few years in China only popular, because of its cute and suitable for young people's consumption, once by young people hot to buy.

The setting of the blind box can very much stimulate the consumers' desire to buy, and even attract many buyers to their gambling mentality. A lot of gamblers say that money can't buy happiness, and it's hard to exchange the money for surprises. In fact, Bubble Mate's fire is not because of the value of the toy itself, but because the moment you open the box that unknown experience, you can get great satisfaction from it.

In our 80's and 90's there were a lot of products like the blind box and the same products like the raccoon and the water marble cards that we collected when we bought dry noodles. There were a lot of kids who were crazy about them back then and I was no exception. Every time I ate instant noodles, it was to collect their cards, you don't know which card is inside it until you open it. Even a lot of kids go crazy buying these instant noodles with their pocket money. Bubble Mart it is successful because it is also very low acquisition cost, an ordinary blind box ranging from 50 to 200 or so, this kind of price for the first line of the second line of people, is not the kind of people can not afford to consume, and now the blind box vending machine is full of streets are many shopping malls in front of the door can be purchased at hand.