The story of successful entrepreneurs Article 1: 90-year-old entrepreneurial story ? Bao Aile
Two partners told Bao Aile: ? If you weren't strong, you wouldn't be sitting here as one of the three co-founders.? Elle disagreed: "I just don't like what I'm doing, and I'm going to do it. I just say what I don't like," he said.
Within a year of going online, Lagoo had received two rounds of financing, and its valuation had reached $150 million.
The team didn't celebrate the completion of the $25 million round of Series B financing. We were happy for a while, and then we went right back to work. The bigger the company, the more prudent it needs to be, financing is just a new beginning," said Bao Aile. Bao Aile said.
Bao Aile is the co-founder of Lagoo. She, along with two other partners? Xu Shandan and Ma Delong, together with two other partners, founded the startup cafe?3W Coffee? and is the only woman among these three post-80s partners. After 3W Coffee, they did other projects one after another, and Lashou.com is one of them. At present, they a **** have six companies, headhunting, coffee, media, incubator, Lashou.com and funds.
It's been less than a decade since Bao Aile became a partner in several companies. She seems to have made a mistake, but she has a strong heart, fear of getting lost, and an unwillingness to settle for mediocrity. She is afraid of getting lost and not willing to be mediocre. The fear of getting lost, the unwillingness to be mediocre, and the ambition have helped her keep her heart and feed the reality of the workplace with her heart.
The three partners
The process of how Bao Aile and Xu Shandan met was once described as "a meeting in a QQ group of former Tencent employees". In a QQ group of former Tencent employees, Bao Aile twice hit on Xu Shandan. In this regard, Bao Aile is a little concerned:? We're all a little proud of ourselves, and it's really not me who's been hitting on him again and again.
The truth is, after we met in the group, we never contacted each other again. It wasn't until Xu Shandan initiated the proposal to start 3W Coffee that Bao Ailuo took the initiative to get involved. It's the thing that chooses the person. Bao Aile said.
Before starting her own business, Bao Aile was in charge of the overseas channel at Sohu; earlier, she worked at Tencent's overseas channel and the reading channel. 3W Coffee began to operate, and 14 of its 100 shareholders formed an executive committee to participate in the day-to-day operation, with everyone participating in their spare time. In the end, only Xu Shandan, Ma Delong and Bao Aile were involved on a full-time basis.
In 3W Coffee, including the subsequent series of projects, the division of labor between the three is almost identical: Xu Shandan has been an Internet analyst to grasp the general direction; Ma Delong is mainly responsible for the product; Bao Aile is responsible for marketing, operations and other business development and development of external resources.
? In the beginning, the two of them said I was a little strong. Bao Aile said. But later, the two partners told Bao Aile: ? If you weren't, you wouldn't be sitting here as one of the three co-founders,? This comment relieved Bao a bit, but he disagreed with their wording: "How can I be strong? How am I strong? I just say what I don't like if I don't like it.?
Outside the conference room where the interview took place were more than 100 employees at Lagoo, a large open room where you can look over almost all of them at a glance. This office is on the sixth floor of Haohai Building on Zhongguancun Venture Street, and 3W Coffee is also on this street. Three months ago, Lagoo moved from the third floor of 3W Coffee to Haohai Building. Within a year, the Lagoo team has grown from 6 people at the startup to more than 100 people now.
Bao Aile initially did not like the idea of starting a business at all, and always felt that there were more risks than opportunities. As early as 2008, a startup company wanted to pull her to join, when Bao Aile was 24 years old, in Tencent is still very energetic. I think Tencent is a big platform, too see this opportunity. Although Tencent is Ma Huateng's, but at that time I always feel that Tencent is my...? She instinctively chose to be a distant observer of entrepreneurship, not wanting to put herself at the top of the risk ladder. I don't want to let myself go to the top of the risk scale.
However, in 2011, Bao Aile still went to start her own business, and also opened a seemingly far from the money, risky cafe. At that time, Bao Aile already felt unhappy at work. I didn't have the feeling that I was creating or grasping something," she said. Just as she was beginning to feel anxious and dissatisfied with herself, she heard Xu Shandan's idea to create 3W Coffee, and decided to join the company and become one of its first shareholders. Starting a business is not a big choice. If another job opportunity had come along instead of entrepreneurship, I probably would have chosen it. It just happened to be the entrepreneurial thing that came along.
Bao Aile worked part-time at 3W Coffee for half a year, when the 14 members of the executive committee faded out and only she, Xu Shandan, and Ma Delong stayed on. At that time, it was the idea that there would be a variety of possibilities for the startup cafe thing," said Bao Aile. Bao Aile said. At the end of 2011, Bao Aile and Ma Delong decided to quit their jobs and join the café full-time. They felt that they needed a girl for the café because a girl might be a bit more attentive," she said. That's how Bao Aile became one of the three founders of 3W Coffee.
Previously, in a large company, Bao Aile rented an apartment for 4,800 dollars a month. After joining 3W Coffee full-time, her monthly salary was $5,000, which was almost just enough to pay the rent. So she moved out of the big house she was renting individually and re-rented a group house for 2,000 dollars a month.
The first thing to do to keep the cafe going?
The first thing you need to do to keep the cafe going is to stay alive. The part of 3W that Aile Bao was responsible for became its core source of income - organizing events and selling tickets was the only way to make a living out of 3W's many attempts at the time. Bao Aile was organizing events almost every day, making thousands of dollars per event.
Just as they were struggling to find ways to draw people in, 3W Coffee was losing waiters. The three 20-somethings had no idea where to start solving this problem, and could only come in early every day on their own, and not knowing what to do, they stayed until 11 or 12 at night before leaving.
In the first half of 2012, there was media coverage of Xu Shandan, but it also brought him some skepticism, such as people thinking he was misrepresenting his annual salary and questioning him about reading pirated books. Although it now seems that these are irrelevant hiccups, but at that time it caused them a lot of mental pressure. One night, the three of them drove out of 3W Coffee late at night, and Bao Aile sat in the back seat of the car and cried. On that occasion, Xu Shandan rarely told Bao Aile a joke. In fact, Xu Shandan is not suitable for telling jokes, the most suitable person among the three of us should be Ma Delong, who is a happy-go-lucky person," said Bao Aile. Bao Aile said.
But there were times when the three of them were at loggerheads. Bowie describes his personality as follows: "If I don't like something, I'm going to say it. I don't like it, I have to say it, I don't want to think the same thing, but show the same thing. Because of differences of opinion, Bao Aile and Ma Delong noise to separate sitting at two tables, back to back who are ignoring who; and Xu single single noise to Bao Aile feel that he? and Xu Shandan argued so much that Bao Aile felt she was almost out of control. But calm down, we can always agree in the end.
?3W Coffee at the beginning of a dozen people in the operation, to the end of the only three of us in the persistence, and the three of us also feel that the partner up or relatively smooth. There have definitely been arguments, but we're past the teething stage now.? Bao Aile said.
When it came to the management of 3W Coffee, the trio finally decided to hire a professional to take care of it. So they hired a highly paid former Taobao? The founder of "Double 12" is also a senior veteran of the Internet industry to serve as CEO of the coffee shop, and recruited graduates of the hotel management program returnees to work in the café. 3W Coffee returned to the positioning of the coffee shop, and gradually became the Internet circle entrepreneurs, investors exchange place.
Lagoon, the era of personal ambition
When doing 3W Coffee, they saw the possibility of doing recruitment. In the process of contacting many entrepreneurs, they found that these startup teams have a big pain point, which is the difficulty of recruiting. Most of them wanted to recruit high quality people through headhunters, but they all complained that headhunters were very expensive. The three of them immediately felt that there was room in the recruitment industry, and considered how to systematically solve this problem.
In the middle of this, Lahuo turned a corner, the relationship between life and death.
The initial strategic positioning of Lahoo, the three think relatively simple. Because of the old friends to introduce talent, they feel that it is nothing more than a coffee shop handled offline relationship migrated to the line only. LinkedIn's social relationship recruitment model has become the object of their reference, the first to establish career development as the core of the community, and then the development of recruitment. But after a month, the development is too slow, they feel that the social model is difficult to go through in China, may not wait for the recruitment of this step, the company will be exhausted. Moreover, in China, a large part of the recruitment work is still done offline. At the same time, WeChat and Weibo are already very good social tools, and the initial positioning of Lagoo.com inadvertently took WeChat and Weibo as competitors. They decided to switch their thinking.
This turn, turn live. They first decided to do recruitment directly, straight to the point. But the recruitment field is not a blue ocean, MileagePlus, WisdomLink, Hire.com, etc. are all stretched out in front of the Lagou network of giants or upstarts, which is deeper than its roots.
Lahou network to do? Directly into the tool, the information as a commodity, accurate matching and push. What to do? Specializing in the direction of the Internet vertical recruitment, the first to do the most familiar areas through. Unlike traditional recruitment websites, Lagoo.com designs products with the applicant at the core, rather than around the needs of enterprises.
Bao Aile's boundary demarcation of Lagou network is very clear:? Lagoo.com is currently targeting the market goal for the annual salary of 150,000 ~ 600,000 job-seeking groups, they are the entire Internet industry base, accounting for the vast majority of the market share. This part, is we can replace the traditional headhunters. But the high-end talent market is Lahou network can not get involved in, or headhunting industry cake.
One of the biggest features of Lagoo's product design is the series of mandatory requirements on the business side: companies must be clear when posting jobs pay levels; recruiting company labels need to indicate the welfare benefits and the company's stage of development and financing status, etc.; only jobseekers can send their own resumes to the enterprise, the jobseeker and the business side of the one-on-one direct contact; through technical means, the requirements of the enterprise HR must be read, The first step is to make sure that you are able to get the best out of your resume, and that you are able to get the most out of it.
With such a design, there must also be operations to resist the temptation to resolutely implement. Because of non-compliance with the rules, an e-commerce giant's job postings have been taken down twice. The design of these offers for job seekers has allowed Lahou.com to attract 1 million users within a year. And the first 100,000 users were accumulated by Lahou.com in only one month.
In the first three months after the launch of Lahou.com, they let all kinds of people all day long to turn microblogging, recruiting microblogging is turned after someone to submit a resume, the startup recruiting and feedback are very fast. In this way, one after another, pull hook network in the microblogging gradually spread, slowly generated word of mouth, but also 3W coffee before the accumulation of resources and customers are absorbed into. Until the A round, the advertising cost of Lahou.com is not more than 100,000 dollars.
When Lahou.com was in the B round, Bao Aile felt more pressure. Today the company is already big, if the management makes a wrong decision, the consequences for the company will be more serious. So you have to be more cautious, demand more of yourself, and be more accurate in your judgment and decision-making. She is glad that Lagoo.com made the right decision at the very beginning, choosing to do only PC and WeChat, instead of choosing to do it on all platforms, including giving up the App, which was in full swing at the time. This helped them to focus their resources and make a quick breakthrough with limited funds.
? I was afraid I'd get lost?
Lashou.com just did a year-end planning, the theme is called ? The Age of Ambition. Bao Aile's view of? The theme is "The Age of Ambition". The two words are very appreciated: ? The meaning of ambition is, first of all, the person should not be willing to be mediocre, no matter what kind of situation he is in now; the second meaning is, he is sure that he can be on a bigger stage, put some better things into practice, and dare to think and do.
Bao Aile is unapologetic that he is an ambitious man.
Bowie is not ashamed to say that he is an ambitious man. s. She describes herself as a person who loves and knows a lot about the world. She describes a scene she loves and is familiar with? It's early morning, the sun is about to rise, the streets are empty, and there are only a few street sweepers.
Previously at Tencent and Sohu, she occasionally worked overtime into the early morning, and when she came out of the company, she would experience such moments of tranquility. At the very beginning of the work, for working in a company like Tencent still have a little vanity,? Bao Aile said. The vanity she refers to is whether the company is big enough and whether the brand is loud enough. The name of the company, seven aunts and aunts know, including the company's front desk girl is very beautiful, will make me feel proud. But after a long time, she felt no freshness. The front desk is beautiful or not with me have anything to do with it?
She turned her attention to herself, hoping that she would be different every day.
She turned to herself and wanted to be different every day. "I would look at the best people in my environment, and I would push myself to be introspective and iterative," she said.
While she urges herself to aspire to be better, she also holds herself up to a yardstick. That ruler is the paycheck and the stage.? I'm terrified that I'm going to lose it, and these external benchmarks can tell me how much I weigh today. At the same time, I believe that in the job market, it is impossible for a person to be undervalued for a long time.
When she goes to events for women entrepreneurs, she also shares this experience and mindset with the little girls in the workplace at the event.? Find what you're best at, what you like best, and go for it. Don't set limits on yourself. There may be fear and worry in the process, but choose that which is the most challenging and the martial arts will grow faster.?
Inside the company, Bao Aile will not take the initiative to tell employees this. I am the boss, I am afraid that they feel that I am self-promoting and brainwashing them. Some people choose to leave work at 6 o'clock to go shopping, and I support that, that's a personal choice.?
But in Lahoo.com's employment, Bao Aile still has a set of his own standards. Can not be taught, we must first in the selection of the gatekeeper. This is also from the lessons summarized in the experience. In the process of rapid expansion of the Lagoon team once appeared in the recruitment of personnel, Bao Aile think is the development of Lagoon to the only section of the road that has been taken.
Because the development is too fast, the urgent need for talent, Lahuo network recruited employees once ? And many and miscellaneous? At that time, the company did not even have a HR department,? Recruited some with the temperament of the startup company does not match the staff?
After getting the B round of financing, Xu Shandan has expressed his?
After getting the B round of funding, Xu Shandan had expressed his? Psychology:?A round of time think we are still a small company, B round of time is really not too small, but you will find that the competition is more intense than before, countless small rivals began to imitate you. This time you have to ask the team to keep the startup state all the time.?
The people recruited are not suitable for startups, which creates some difficulties for management. With this detour in the middle, Lagoon has defined three criteria for selecting people, which Bao Aile summarizes as: self-driven, fast execution, and result-oriented.
Bao Aile is also setting goals for himself. Laju.com is now working 6 days a week, and her work hours are getting longer and longer. Plus she doesn't want this particularly hectic life to dull her spirituality, so she still ? pushing herself to read no matter how busy she is, hoping to stay in a state of absorption? She has also found that she has a great trait of being able to quickly switch states and focus in: ? I can cut in seconds.
Successful entrepreneurs story part 2: 90-year-old self-employment story
Cui Jiaqi, general manager of Zhengzhou Jialifu Catering Enterprise Management Co. Starting from the initial store, two years of entrepreneurial experience, in a solid field study and market research based on the development of their own products, widely loved by consumers. The company mainly focuses on Mijia tea drinks? Dessert-based, there are currently six chain drink franchise, a dessert franchise and many mobile food truck franchise operating points. In Kaifeng Xuchang Zhoukou and other places also have drinks milk tea franchise, the start-up company has been the market to the entire Henan. In the face of the question of low success rate of college students, 90-year-old entrepreneur Cui Jiaqi said? If the failure is too little, then the success will not be more, must dare to try, the execution is very important.? On the road of entrepreneurship, he has been trying, has been insisting, we come to share the entrepreneurial story of this 90-year-old entrepreneur Cui Jiaqi.
His first bucket of gold was at the age of eleven. Since childhood is a good student Cui Jiaqi not only excellent grades, the head is also very flexible, is a no compromise ? The first time I saw him was when he was a young man, and he was a very active member of the family. In a school to cope with the higher inspection, never opened the art class they were asked to buy a full set of art supplies, because there was no such need in the past the school did not sell these things. They are a closed school, the school three grades, thousands of students, if you contact the merchants, all from him here to buy should be a lot of income, but also to solve the urgent needs of everyone. At that time, he did not know where the courage to contact the whole school class president statistics list, all according to the plan went very smoothly, the final sales of nearly 10,000 yuan. This time also made him a school? Celebrity? Taste the sweetness, Cui Jiaqi heart sprouted the idea of entrepreneurship.
? The help of your people is not good luck, but God help those who help themselves, the opportunity is not to wait, to create their own. Cui Jiaqi has been mentioned his four benefactors, the first is to lead themselves into the door to do freshly ground soybean milk in Xinyang, the payment of the master, the second is in the difficult time to pull their own Zheng Xiang big dish chicken restaurant owner Zheng Junwei master, the third is just leaving the team Zhang Luwei, I hope that he is all right. The fourth is now the partners Tang Jingde, Shao Pingyuan and the company's technical director of a university Chang Professor. Noble help is just a rhetoric, the key is to be willing to pay, willing to work hard and think hard. With the experience accumulated in the early stages, but also to prove their own? Do not listen? , Cui Jiaqi full of confidence in the plate of a other brand of beverage store, their own boss, this is his first store.
After a multi-faceted investigation, the first entrepreneurial Cui Jiaqi in Zhengzhou, a college near the takeover of a beverage store, because they have learned to do soya bean paste, the plan is the main soya bean paste, a class of milk tea drinks as a supplement, but later, because of soya bean paste is not easy to preserve freshness, at the same time is far less than the operation of the milk tea drinks is simple, so the final decision to give up the soya bean paste-based strategy, however, the operation of the other brand of Franchise, the company to the raw material supply price is more expensive, in addition to the cost of labor, rent, and then simply can not make money. To guarantee the taste and to control the price, this is a difficult problem. Learning marketing born he knows, to survive must make characteristics, go their own brand. So he often go out to others to teach business strategies, but also at this time he met the VIP who gave him technical guidance.
Subsequently, he redecorated his store and started his own brand. Because of the small store into the 90s fashion, hobby romantic cultural characteristics, just two months, opened up two franchises, which also makes Cui Jiaqi realized that we must put the vision in a little farther. Subsequently, he added many fancy drinks, desserts, and Zhang's Xiang Xiang snacks and fried tofu on the old street, Fushijia Xiangcai food truck model of the new, business is getting better and better, Carrefour Food & Beverage Enterprise Management Ltd. was established at this time.
In answer to the question of what is the most important quality of entrepreneurship, 90-year-old entrepreneur Cui Jiaqi said? Persistence.
? Encountering difficulties we should be grateful, because he reflects our deficiencies in a certain area, growth is a process of encountering difficulties and overcoming them. Entrepreneurship is the same, as long as you are willing to pay, willing to work hard, think hard, success will come.? In the process of entrepreneurship, the 90-year-old entrepreneur also encountered a lot of difficulties, the day of the interview, he told us that one of his partners to leave. He said, the management of entrepreneurial team is not an easy thing, may be their own step too fast, ignored a lot of the future or to reflect more, more learning.
Successful entrepreneurs story 3: Fugu 90 photography youth entrepreneurial story
Record life with the lens, so that the sweat to witness the success. When the beautiful imaging of the moment, the photographer's hands must have been enchanted. Otherwise, how can you see the beauty, time and happiness. The following to share with you is a 90-year-old entrepreneurial story, we come together to see the hard work behind this glorious.
In recent years, domestic data show that in 2013, the country's fresh college graduates reached 6.99 million; in 2014, the number reached 7.27 million; in 2015, the country's fresh college graduates reached 7.49 million. Just when the number of employment continues to set a new high, college students start their own business to become the savior of the difficult employment, everyone is encouraging young people to start their own business, however, since 2009 to 2014, the proportion of entrepreneurship in the country from 1% gradually increased to about 2.9%. As of 2015 under the encouragement of the policy, college student entrepreneurship has only been exceptionally obvious!
However, some young people living in this hot land of Fugu started to fight for their own life, which includes the main character we are talking about today? Wang Chao.
Wang Chao, a 90-year-old independent photographer, self-employed, after graduation in March 2015, set up his own photography studio light image, up to now, nearly a hundred wedding shooting of high-intensity heavy pressure work to make this only 25-year-old boy looks calm and sophisticated more.
I'm a boy at this age, so there's no other way to go but to work hard. At first, learning photography was just a hobby, but then I got into the business and realized that the knowledge is worth a lifetime of hard work. Photographers are scholars, designers, travelers... You have to have an attitude of learning all the time. You must always hold the attitude of learning, to study photography skills, study the function of each machine, study the aesthetics, and so on, and therefore, no matter in the college campus or summer vacation, I am constantly looking for shooting opportunities, even if there is no money to be made, which became my later embarked on the road of photography work this road is particularly valuable experience, Wang Chao said!
The 90-year-old who is not afraid of suffering on the road to entrepreneurship? The first thing you need to do is to get your hands on a new one, and you'll be able to do that.
There are two kinds of cynicism, one is the indignation of anger, the other is the struggle of the fight, obviously Wang Chao belongs to the latter, the studio undertook all the shooting matters need to be completed by himself. The vast majority of activities shooting time are rushed very close to the first night shoot the film, the next morning must be, from shooting to editing only a night time, so stay up late into the family meal.
? This is nearly a month since the most comfortable sleep?October 14th Wang Chao wrote in his circle of friends. It is difficult to imagine a month without the ability to rest properly is a state, but in the time to see Wang Chao again, ask him, he said: ? At that time, he was involved in the shooting of the microfilm "Dad's 108 repayment slips" starring Mr. Wang Xiangrong, which was broadcasted on Fugu Online on the 11th of November. For a whole month, I had to get up at 7:00 am every day and go to bed at 2:00 or 3:00 pm at night. Strangely enough, it was like playing chicken blood at that time, and I was excited every time I arrived at the set, which was the first microfilm I was involved in shooting, and the whole team, including the actors, script writers, directors, and then my partner, were all a very professional team, and I would continuously learn new knowledge throughout the whole filming process. During the whole filming process, you will constantly learn new knowledge and even get inspired in every filming meeting, it's a wonderful feeling, you can feel yourself growing and improving rapidly, which is a very rare opportunity. Until after the airing of this drama, the whole talent to pull out and then immediately put into the next shooting work, not tired may be the vast majority of the reason is from you almost no time to shout tired, I rather enjoy this state?
A lot of people have to choose between their dreams and their lives, and even though I've been thinking a lot about the relationship between my dreams, my career, and my life since I chose this line of work, I'm glad I don't have to worry about it, because photography is undoubtedly all I've got.
All the different voices have only made me stronger
The biggest problem encountered on this path of entrepreneurship has never been hard work, but rather a lack of understanding and even naysaying. When I decided to set up my own studio, people around me, including my family, were against it. They felt that starting a business would require too much risk, and that it would be better to find a stable job, which in fact, I don't think a young person should be able to do. The fact is, I don't think there should be any such thing as a "safe" for a young person.
I remember shooting the Mid-Autumn Festival party that time, because you have to shoot things to fly all over the field to catch the lens, when my camera set up in the side of the stage, I was standing, behind the ground sat some people, they walked up to shoot me and then cursed, meaning that blocked him to see the show, I apologized to him at that time because the lens is not complete, so there is no way to move away from the camera, and then heard a group of people began to yell. Then I heard a group of people behind me start cursing.
After all, I chose this path to start my own business, and because of that I'm open to accepting all the good and bad things I've encountered along the way, which I've had to take on, said Wang Chao!
Our generation of young people is too lack of perseverance and ability to act, but we see in Wang Chao's body a rare tough and down-to-earth, as he said, although there are millions of paths in the world, but the only one is the most suitable for young people to keep working hard, and I hope that in the future Wang Chao can realize their own dreams under their own efforts, and also encourages all young people to keep on working hard to be themselves! The first thing I'd like to say is that I'm not sure I'm the right person for this job.
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