1, fierce market competition: due to the prosperity of the market intensified competition, coupled with the rise of various types of local brands in recent years, price wars and many other reasons, foreign brands in the Chinese market encountered challenges.

2. Low market share: Baskin Robbins has more than 6,700 stores in 50 countries around the world. There are only 13 stores in Mainland China, which is a very low percentage, and it cannot reflect the supply chain advantage, so it cannot get the price advantage. The foreign enterprises are not suitable for the local market, which led to Baskin Robbins withdrawing from the Chinese market.