The catering 11 kinds of marketing mode

1. free experience mode

Now many industries are doing free experience, free return and exchange of services, probably only the catering industry has been practicing the ancient concept of "there is no free lunch". A lot of ready to open the store owner of their own products full of confidence, but worried about how to find customers. In fact, free is the best publicity, if you have enough confidence in their own products, you are still afraid that customers will not come back next time, there are many restaurants open to do the king's dinner, with a good start.

2. Core products are free, other content charges

This model is actually a lot of hot pot and kebabs are currently used, which is also known as the bottom of the pot free of charge, dish charges. There are also many selling fried vegetables and rice, under the banner of rice tube, in fact, is also the core product free, dish charge. This model will give people a sense of taking advantage of the situation, if used well can play a role in promoting business.

3. Core product charges, additional products for free

This is the opposite of the above model, the core product to the money collected, additional products are free. For example, many do chicken pot or stew pot restaurant, buy a pot of meat will send some vegetables, eat meat can be shabu shabu vegetables. Another example is that many restaurants will play the concept of set meals, buy a main dish and get a free small dish or a free drink. This additional product free mode or to create a very affordable, take advantage of the feeling.

4. Core product charges, other freebies free

Often pharmacies engage in such activities: buy drugs to send eggs, buy drugs to send rice ...... In fact, restaurant owners can also work on value-added services. For example, consumption full how much to send cups, send umbrellas, or send some of the store's precious ingredients, so that every time the customer uses a cup printed with your store logo, it will be a little deeper impression of you.

5. Core product charges, value-added services for free

The most typical value-added services in this area is the Haidilao. His hot pot is to spend money to buy, but waiting for him to provide you with value-added services such as manicure is free of charge, such as meals to provide you with snacks are free of charge, the dining process to provide you with some additional considerate services are also free of charge. Through the free value-added services to let customers feel value for money, thus enhancing the store's reputation as well as customer repurchase rate.

6. Use other people's products to provide free services

For example, some barbecue, you can get some low-priced or even free beer through exclusive cooperation with some breweries, you can take these beers to do free or buy one get one free activities. Another example is to cooperate with some *** enjoy rechargeable treasure manufacturers, to provide free rechargeable treasure experience for customers in the store. Another example can be and do massage chair manufacturers to talk about cooperation, set up a free experience area in the store, can provide free massage experience service for customers waiting for food in the store.

7. In specific conditions can enjoy free

For example, in the store every day to extract the lucky seat, sit in the designated location of the customer can enjoy free or free gifts

Again, for example, every day to formulate a lucky single number, point to the single number of the customer can also enjoy free or free gifts

Again, for example, every day to formulate a lucky single number, point to the single number of the customer can also enjoy free or free gifts.

And then the first few customers each day can enjoy the corresponding discounts.

8. Enjoy freebies at specific times

For example, you can enjoy special offers or discounts when you dine at specific times of the day.

Customers can enjoy free or discounted meals on their birthdays.

Specific festivals can also be the corresponding group of people to engage in the corresponding promotional activities, such as the day of June 1, three people with children for free, Teacher's Day teachers for free and so on.

9. Participation in specific games can enjoy discounts

For example, on the opening day in the store to play games, shaking the sieve or guessing, to win can be free or discounts.

For example, let customers take pictures and send them to friends, can enjoy features discount or free.

For example, let customers write comments on the review, you can give the corresponding discount or free gifts.

For example, if a customer takes a video and sends it to Shivering Voice, he can enjoy a discount or free gift.

10. Try the monthly free activities

Small restaurant in the pre-opening in order to increase traffic, locking repeat customers, you can try the monthly free service. Customers can enjoy unlimited consumption for one month by paying a certain membership fee.

11. The development of customers into shareholders

Customers only need to pay a certain amount of money, you can become a shareholder in the store, not only in the consumption of shareholders can enjoy exclusive discounts, if you introduce friends to eat over the corresponding sales commission, the end of the month, you can also enjoy the profits of the dividend.