A red envelope activity completely made Dali Group have a long memory. Recently, Dali Group responded to the fine of RMB 36,730,400 issued by Lianshui County Market Supervision Administration of Jiangsu Province (hereinafter referred to as "Lianshui County Market Supervision Bureau").
According to the reporter of "China Times", the ticket was caused by the activity of "Happy Helping Intangible Heritage, Grab the Red Packet" launched by Cobic Potato Chips under Dali Group.
Lianshui County Market Supervision Bureau believes that this activity is suspected of "publishing false advertisements". According to it, 9 1.826 million cans of "Kobik Movable Potato Chips" have been sold, and the advertising fee per can is 0. 1 yuan, with a total advertising fee of 9 1.826 million yuan.
According to the provisions of Article 55 of the Advertising Law, the illegal act of publishing false advertisements is punishable by a fine of more than three times and less than five times the advertising cost. Therefore, the Lianshui County Market Supervision Bureau imposed a fine of 36.7304 million yuan on Dali Group.
False public welfare is real business?
According to the WeChat public account "Huai 'an Publishing" (theme: Zhong * * Huai 'an Municipal Party Committee Propaganda Department), in August of 20 18, Mr. Zhong bought two cans of Kobik potato chips in a supermarket in Lianshui County, and the above-mentioned help activities were printed on the cans.
Mr. Zhong scanned the QR code with his mobile phone according to the relevant tips. To his disappointment, the pop-up page prompts that the activity has ended and it is impossible to draw a lottery. Mr. Zhong believes that the products used in the event should not be put on the market after the event.
So, Mr. Zhong complained about this. The next day, the urban branch of Lianshui County Market Supervision Bureau launched an investigation after receiving clues. For the two cans of potato chips complained by Mr. Zhong, the activities on the cans were clearly stated as July 3 1 and May 3 1 respectively.
However, law enforcement officers also found that the production date was "2065438+August 6, 2008" in the market, and its tank was still a package to help promote intangible activities.
In addition, no two non-profit organizations can advertise and carry out non-legacy activities with Dali Food Group.
Among them, the "China Cultural Protection Foundation" does not exist at all, and another "China Intangible Cultural Heritage Public Welfare Fund" was revoked as early as the second half of 20 1 1.
In this regard, Dali Group said in a statement that the agreement it signed with the China Cultural Relics Protection Foundation, rather than the "China Cultural Protection Foundation" printed on the cans, resulted in some packaging and printing errors due to the negligence of the staff of the printing supplier.
Dali Group said that the money donated by consumers during the event has been transferred to the China Cultural Relics Protection Foundation. According to public media reports, China Cultural Relics Protection Foundation does have cooperation with Dali Group.
However, it is worth noting that Dali Group, the partner of this activity, did not give any explanation about the "China Intangible Cultural Heritage Public Welfare Fund" that was revoked on 201/kloc-0.
In addition, the prize setting on the product cans of this Kobik activity clearly states, "The total number of red envelopes won this time is 65.438+0.45 billion, and the winning rate of red envelopes is 36%. There are 7 kinds of awards, with 2888 first prizes, 654.38+0.888 yuan; Second prize 1.888 million, bonus 1.08 yuan ... ".
According to the winning rate of 36% and the total amount of red envelopes of 65.438+0.45 billion, the total amount of this product put on the market during the event should exceed 400 million. However, according to the statistics of Lianshui County Market Supervision Bureau, the total number of products put into market activities is only over 90 million.
Dali Group responded that if the sales volume reaches the expectation, the total number of red envelopes will reach 654.38+0.45 billion, but how much can be issued in the end depends on the number of times consumers actually buy, redeem or abandon the prize.
The reporter of China Times called Dali Group on the above situation. As of press time, no one answered the phone.
The total number of colonies was found to be unqualified many times.
According to public information, Dali Group owns many well-known brands of food, besides Kobik potato chips, there are Dali Garden Bread, Delicious Biscuits, Hezheng Herbal Tea, Lehu Functional Beverage and Soy Milk.
2015165438+1October 20th, Dali Food was successfully listed on the Hong Kong Stock Exchange. According to the 20 18 financial report, Dali Food achieved revenue of 20.86 billion yuan, up 5.4% year-on-year, and net profit of 3.72 billion yuan, up 8.3% year-on-year.
From July 30th, 2005 to July 30th, 2065438, the sampling results released by the US Food and Drug Administration in Sichuan showed that the total number of colonies (CFU/g) of delicious crispy walnut crisp produced by Chengdu Dali Food Co., Ltd. was 4,000 units, and the standard value should be less than or equal to 750 units.
On June 4th, 2065438+0165438+10, the US Food and Drug Administration in Yunnan released sampling information, and the total number of French soft bread colonies under Dali Food Group's brand "Dali Garden" seriously exceeded the standard, exceeding the standard by 186 times.
In May this year, Anhui Provincial Market Supervision Bureau issued a notice saying that Ma 'anshan Dali Food Co., Ltd. had the problem that "the total number of colonies in the white sugar model inspection report was missing, which did not meet the raw material acceptance standards of enterprises".