1, positioning: the name change is more in line with the positioning and characteristics, but also easier to attract target readers and customers. Do not ask Sanjiu moral more profound, more likely to trigger readers **** Ming, but also better word of mouth and market prospects.

2, copyright issues: the name change does not ask Sanjiu also related to copyright issues, some words or phrases will be involved in copyright issues, in order to avoid possible disputes and trouble, one will choose to change the name.