2. gossip and curiosity
Gossip and curiosity are human nature, and a title that properly captures the good curiosity of potential users and interests people is an excellent title.
Case 1: "What kind of woman is the easiest to seduce a man? 》
Curiosity is aroused by interrogative sentences.
Case 2: "Shen Pa | married 29-year-old Gao Shuai Fu at the age of 54, and spent 10 years to help him become French president. How did she do it?" 》
The age & and Gao Fushuai's combination with hot spots satisfy the gossip &; Curious mentality, users have the desire to click;
Step 3 create suspense
Say half of the words in the title and leave the rest to the article-being good at creating suspense in the title is also the only magic weapon to improve the click-through rate of the article.
Original title: Wang Jianlin, the new richest man in Asia: his son is not the successor of Wanda
Revised title: Does Wang Jianlin, Asia's richest man, take a stand on Wang Sicong's succession?
The main content of the original title is clear, but it is also a medium title, while the revised title has created suspense and left the "state" in the article, which is more attractive.
Step 4 subvert common sense
If a thing goes against people's conventional understanding, it will definitely stimulate users' curiosity and make people want to click.
Case 1: Be a difficult woman.
"Difficult to get along with" is a derogatory term in common sense, but the author goes against common sense and encourages to be a difficult person. Would you order it if it was?
Step 5 be good at comparison
Based on the differences between the two parties, magnifying the characteristics of a certain aspect of the description object will also make users more eager to click.
Case 1: After eating this pineapple cake, everything else will be ok (by Iger is full).
Case 2: The Difference between Copywriting with a Monthly Salary of 3000 and 30000.
Step 6 be moved by emotion
Occasionally, articles that are literary and touch users' emotions can also get good clicks. Modern people have too much psychology to be cured and satisfied. Helping users to vent their emotions or satisfy their psychology of "literature and art, escaping from their hearts and being a queen" is also the only magic weapon to improve reading.
Case 1: "I love you, that is, three meals a day"
Case 2: "Is the person who peels shrimp shells for you around you? 》
7. Celebrity effect
The more famous and attractive the celebrity mentioned in the title, the higher the forwarding rate of articles with celebrity as the title on social media platforms.
Case 1: "Do you know what soup Yang Mi likes best? 》
Case 2: "Ma Yun's amazing speech: Most people will be unlucky? 》
8. Take advantage of the hot spots
Combining the latest hot events, festivals or online vocabulary to launch the content in time, and guiding users' attention to copywriting through their attention to hot spots can often bring high reading volume.
Case: "Put it away? The most comprehensive women's survival manual during the European Cup.
Responding to the hot spots in the European Cup, grasping the point that "women" watch the ball, there will often be good clicks.
9. Dry goods benefits
In social media, two categories of content are very popular with users, one is "interesting" and the other is "useful". Users are exposed to a lot of information every day, so they tend to pay more attention to what is useful to them, sum up knowledge in a certain subdivision, and publish content that is helpful to users. The more valuable it is, the higher the forwarding volume will be.
Case 1: "Explain the five new features of iphone7 in detail"
Case 2: "TAking pictures of children like this, I will definitely thank you when Ta grows up."
10. Inventory induction
Inventory articles, whether in traditional media, online media or new media, are a type that readers like. Inventory articles can make readers get as much information as possible in an article, and after reading it, they will increase their knowledge and enjoy it.
Case 1: Twenty Most Beautiful Towns in China? Go wandering in spring "
Case 2: "Summary of the latest visa-free landing countries? Quick collection "
1 1. Punch the pain point
Everyone always has such pain points. Parents' pain points may be "children's education", and working people's pain points may be "nine to five"? If the title of your article happens to focus on the channels of some people, I believe the reading volume will definitely increase.
Case 1: "I do something to treat procrastination every day"
The title pokes the pain point of modern people's "anxiety", and I believe that people with a little anxiety symptoms will point it out.
Case 2: "This is not the life I want?" -all destroyed, to start again "
12. Make good use of symbols
The symbol in the title can be defined as two parts. One part is the symbol in the real sense-exclamation mark or question mark, and the other part is the word "most" and "first". The symbol can give people strong sensory stimulation and promote the reader's desire to click. Of course, you must avoid exaggerating when using symbols, otherwise your title is likely to be considered as the title party, which will affect the recommendation.
Positive example: "Word of mouth burst? China audiences gave this film the highest score in history? 》
Title Party: "Because of a short message from my wife, my husband died tragically? 》
4. Analysis of high reading titles?
Good headlines are often not simple "digital focus" or "gaining momentum" hotspots, but often a free combination of many. Baijia has selected 20 articles with high reading volume for analysis, hoping to help you get the titles.
1) She only played bad guys all her life, and was called a national treasure villain, but she married her who returned to Princess Pearl.
Digital focus+creating suspense
2) Children procrastinate, a secret that most parents don't know.
Poke the pain point+create suspense
3) Hepburn: A woman's elegance has nothing to do with her age and appearance.
Celebrity effect+emotional touch
4) "Husband" is used to address eunuchs? Then how can I call the other half without being rude? (by shell net)
Subvert common sense+gossip and curiosity.
5) Do you know the difference between second marriage and first marriage?
Digital Focus+Gossip Curiosity+Contrast
6) Why did Russia ban WeChat? The root cause is actually one?
Digital focus+taking advantage of hot spots+creating suspense
7) Have your children read the complete list of Dong Qing's The Reader?
Celebrity effect+dry goods welfare+creating suspense
8) He was an elite who graduated from Yale University in high flyers, China, with an annual salary of up to six figures? Now I'm in the countryside with nothing.
Digital Focus+Good Use of Contrast+Subversion of Common Sense
9) "Just now, the superstar fell, and the media reaction was so cold? 》
Take advantage of the hot spots+make good use of symbols+create suspense
10) These 15 correct contexts for praising children must parents learn?
Inventory induction+poke the pain point+make good use of symbols