The fan economy model refers to the business or personal use of "fans" concerned about the characters or brands (IP), targeted to meet the needs of this audience to make the service model, in order to promote the "fan" group to consume, and from which Profit. This is typical of the economic relationship between celebrities and their fans, as well as the fans of big brands.

At the heart of the fan economy is the almost fervent emotional attachment between fans and their followers (IPs). Because it is the presence of such an emotional factor that allows the fan base to consume more of the products and services associated with the follower.

The marketing model of fan economy mainly lies in the charm and conditions of the IP, and the promotion and publicity of the operator. As long as the charm of the follower (IP) is enough, what the operator does is to make more people like the follower. Become a new fan base.

The key to the fan economy model lies in the fans, how to get fans, how to retain fans, and how you can induce fans to consume, this is what the operator and the follower (IP) think and do. The above is the basic overview of the fan economy and society, do you understand?