First, the operating status and geographical location of your company; Second, it has certain financial strength; Third, there is a certain sales team; Four, the monthly sales reached a certain standard; Be familiar with the products and market information you want to represent or distribute; Six, that is, you should have confidence and good coordination and communication skills. The goods produced by manufacturers are generally sold to consumers through agents. The development of manufacturers can be said to be inseparable from the support of agents. Similarly, after obtaining the regional agency rights of manufacturers' products, agents can not do without the policy support of manufacturers in order to finally sell products to consumers faster and better and develop local markets better. In the actual operation process, what kind of policy support does the agent need most from the manufacturer? Manufacturers will support in the following aspects: First, regional exclusive agency (monopoly) support. Monopoly of products or brands can bring relatively large profits to agents. Unless it is a particularly powerful brand, it is best for agents to win exclusive agency rights in their regions when cooperating with production enterprises. In the contract, it is clearly stipulated that the agency area, agency level, penalty for jumping goods and other related rights and contract term. Only in this way can we make a long-term market development plan for the operation of the product and brand in the local market, from brand introduction, market cultivation, sales network development and various promotional activities, do a good job in basic work and carry out according to the established goals. Second, products with selling points and competitive price support. The purpose of an agent as a business is to make money and make as much money as possible. The products with unique selling points or competitive price advantages by manufacturers are effective ways for agents to earn higher profits. Every agent hopes to get products from manufacturers at the lowest possible price and sell them at the highest possible price, or expand the sales of products through low prices. Although there are great regional differences across the country, the criteria for agents to choose products are similar: either high profit or high quantity. Third, appropriate advertising and promotion support. After obtaining the exclusive agency right of a new product, the agent needs to pay a lot of hard work to open the local market. At the same time, it is necessary to adopt various marketing methods and carry out various forms of promotional activities. Manufacturers should give agents appropriate advertising and promotional resources support according to the actual needs and specific conditions of local markets, so as to promote brands and products and help agents open up the situation as soon as possible. Only when the market starts and the products are sold can those so-called profits become a reality, otherwise they can only be castles in the air, painting cakes to satisfy their hunger. Four, product prototype (product) and personnel support. At the initial stage of product market development, the first task is to develop outlets and improve the meeting rate between products and consumers, so that both terminals and retailers need product prototypes (products) for display. The more outlets are developed, the greater the demand for this part. Whether it is the empty shell prototype or the real machine sample, the agent needs the strong support of the manufacturer. For the empty shell machine, it is hoped that it can be provided free of charge, while the real machine samples are required to give relevant prototype policies, provide purchase discounts or provide a certain number of free prototypes. In this regard, some manufacturers support the prototype (product) according to the purchase amount of agents, and many agents are quite critical: we have bought the goods in cash, but the manufacturers can't fully guarantee that the prototype (product) can actually be used in any market, and both manufacturers and agents need to invest together. It is difficult to cooperate for a long time only by one party. For the actual operation of regional markets, agents also hope that manufacturers can send business personnel to give guidance and assistance locally, so that contact and communication with manufacturers will be more direct and they can respond positively to market trends. Manufacturers can also be said to be experts in operating such products, and agents can also get a lot of help and guidance from them. Five, the display cabinet (Taiwan) fee and the goods on the shelf fee (entrance fee) support. At present, supermarkets in major shopping malls have set up a certain amount of goods shelving fees or entrance fees for the entry of new brands. Recently, State Taxation Administration of The People's Republic of China's Notice on Levying Turnover Tax on Some Fees Charged by Commercial Enterprises from Goods Suppliers has provided a legal basis and support for the legality of this part of fees. In addition, some large chain stores or supermarkets implement unified layout and decoration for the overall effect of the stores, and also charge showcase (Taiwan) fees for goods display. Among these two expenses, the number of goods on shelves (entrance fee) is increasing day by day, ranging from several thousand yuan to tens of thousands of yuan. The cost of this part of the agent's initial market development is quite amazing, and there will be hundreds of thousands or even nearly one million investment in this alone, which will bring great financial pressure to the agent. In this regard, they hope to get the full support of the manufacturers and give them reimbursement. Six, a steady stream of new product support. In most cases, new products can bring more rich profit space, and manufacturers invest more in new products. Agents hope to continue to obtain the agency rights of manufacturers' new products. Seven, the appropriate sales objectives and sales incentives. When the agent obtains the exclusive agency right of the manufacturer's products in the region, he does not want the manufacturer to put forward unrealistic sales targets and sales tasks, but to formulate more reasonable and achievable task targets. At the same time, I also hope to get some rewards in return after completing the task, such as rebates, in-kind rewards, travel and so on. Only in this way can we improve their confidence in the brands they operate and their work enthusiasm, and also slowly cultivate their loyalty to the production enterprises. Eight, production enterprises related training and counseling support. The production enterprises are facing the national market, and have accumulated rich and valuable practical experience in the practical operation of products for many years. At the same time, in order to improve the business level and sales skills of business personnel, some experts will be invited for training from time to time, and agents may not have such systematic training and counseling opportunities because of their own conditions. With the development of market economy, the modern marketing system increasingly requires agents to be people with considerable business philosophy and marketing ability, otherwise they will be ruthlessly eliminated by the market. In fact, manufacturers and agents need each other and are a unity of interests and contradictions. In the market operation, in addition to the above points, agents need the support of manufacturers, for example, sometimes they need payment turnover support and so on. In any case, there is no doubt that in order to achieve the success of brand operation in the regional market, manufacturers must work out a feasible sales plan that is in line with the actual situation in the local market, provide the most needed sales policies for agents, and constantly improve them in practice according to the needs. It is the only way to share resources with agents, complement each other's advantages, and work together with Qi Xin to pursue * * *.