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Website characteristics of China Animal Husbandry Information Network
China Animal Husbandry Information Network is the information dissemination center of the industry.

Industry information dissemination is the core function of industry websites. As the portal website of animal husbandry, China Animal Husbandry Information Network has more than 40 columns, covering seven fields. From macro to micro, provide different levels of information services for users in different positions.

First of all, pay attention to the macro trend of industry development, report to the industry the policies, regulations and programmatic documents issued by various government departments in time, advocate forward-looking development concepts and production models, and provide necessary information for enterprise decision-makers to formulate long-term development strategies. For this purpose, there are: policies and regulations, industry standards, industry overview, industry forum, industrialization, environmental protection, cooperative economy and other columns.

The market dynamics of livestock products are the focus of every enterprise and farmer's attention every day. With the increasingly heavy "food basket", it directly affects the national economy and the quality of life of ordinary people, and people in the financial and economic fields and consumers are also paying close attention to the price fluctuation of livestock products. How to let all walks of life know the market of livestock products in a timely and orderly manner is still a difficult problem to be solved. After exploration, China Animal Husbandry Information Network has gradually formed a market information pattern with macro, micro, short-term and long-term, with analysis, prediction and trend. In terms of long-term price trends, the website has accumulated authoritative data for nearly 1 1 year, which can show the trend charts of the whole country and provinces (cities, autonomous regions) 19. By studying these charts, certain price fluctuation rules can be summarized. A comprehensive investigation of the relationship between the price trend curves of animal products can reveal the mutual substitution between animal products and is of certain value to the study of the law of price interaction. By combining the prices of feed or upstream products with the prices of downstream products, we can see the degree of their influence on the final product. In the frequency of market information release, the website has achieved daily quotation, analysis every ten days, summary every month and forecast every year. In terms of data collection channels, there are both private and official, micro-to counties and macro-to the whole country. Show the whole picture of livestock product price fluctuation in all directions and at multiple levels.

China Animal Husbandry Information Network is the information publishing center of enterprises.

Enterprise is one of the main bodies of the industry, and the prosperity of animal husbandry cannot be separated from the development and growth of enterprises. Enterprise is not only the service object of industry website, but also one of the main bodies of industry website construction. China Animal Husbandry Information Network provides enterprises with channels to participate in website construction and benefit from it in various forms, for example, through enterprise database, product database, supply and demand information, enterprise photo collection, enterprise video exhibition and so on. Participate in industry surveys to help the government and associations understand the actual development of the industry. The information officer system enables enterprises to show their strength to the whole industry, report major events and publicize their technological advantages with the help of China Animal Husbandry Information Network.

China Animal Husbandry Information Network is the exchange center between producers and consumers.

Consumption determines production, and creating a healthy consumption environment of livestock products is very important for the development of animal husbandry. It is also one of the focuses for China Animal Husbandry Association to fulfill its responsibility of "promoting the development of the industry". Creating such a healthy environment requires good communication between producers and consumers. In order to build a bridge between producers and consumers of livestock products, the website has a special "mass community" section. It is divided into food safety, consumption guide, food health, food city, health park and brand show. Contribute to the formation of a healthy, scientific and rational consumption environment for livestock products. The "mass community" section is one of the characteristics of China Animal Husbandry Information Network, which is different from other similar websites.

Food safety column: introduce the basic concepts of pollution-free food, green food and organic food to consumers, and publicize the efforts made by the government and animal husbandry enterprises to provide consumers with safe animal products. Publish certified information on the origin and products of livestock and poultry. Expose the quality test results of products and livestock products with food safety problems in the black and red list. Advocate consumers to improve their awareness of safe consumption of livestock products.

The column of consumption guide: introduce the nutritional value of livestock products, how to judge the freshness when purchasing livestock products, how to distinguish fake and shoddy goods, how to purchase corresponding varieties or parts of livestock and poultry according to different cooking methods, the principles of purchasing livestock products for different people in different seasons, and the correct storage methods of livestock products.

Diet health column: from the details, popularize the knowledge of healthy cooking methods of animal products, compatibility principles, suitable people for different animal products, and the harm caused by bad eating habits to health.

Food City column: Introduce colorful cooking recipes of livestock products in an illustrated way, enrich consumers' dining tables and promote the consumption of livestock products. It is helpful to enlarge the cake of animal products market and promote the sustainable development of animal husbandry.

Health Garden column: Help consumers understand the efficacy of animal products in health care from the perspective of homology of medicine and food, make full use of the nutritional value of animal products with correct compatibility and appropriate cooking methods, and play its conditioning role, so as to achieve the role of health care.

Brand Show: Show the outstanding livestock products, especially the local brands that condense the essence of local food culture, such as Qingyuan chicken, mutton with books, Beijing roast duck, Pingyao beef, Jinling salted duck, Hainan Wenchang chicken and Hainan black goat.

Mass community plate: With its rich knowledge of animal products consumption, it expands the user base of the website to the general population, which solves the limitation that the vertical website of the industry has a narrow user range and restricts the number of users. From the perspective of operation, the mass community plate has great potential in business value.