Company LOGOMcDonald's Plaza McDonald's Corporation is a large fast food chain group with approximately 30,000 branches in the world. It mainly sells hamburgers, French fries, fried chicken, soda, ice products, Salads, fruits. McDonald's restaurants are located in more than 100 countries on six continents around the world. McDonald's represents an American lifestyle in many countries. The early translation in mainland China was "McDonald's Fast Food". The colors used in the entire picture are the famous McDonald's red and yellow. The golden "M" is the McDonald's logo. There are also searches for McDonald's sites in other countries. In terms of column settings, McDonald's not only introduces the history of McDonald's ,?More importantly, it elaborates on McDonald's business philosophy: What McDonald's sells is not just burgers, but services, and a brand-new fast food business concept. McDonald's has strict store rules, and violators will be given a warning or suspended from work. , serious consequences include expulsion. When you visit a McDonald's fast food restaurant, you will be greeted by neatly dressed, polite and smiling faces. "Ronald McDonald" waves to you and smiles, makes you laugh, and enables customers to enjoy a warm family atmosphere. Children even regard the restaurant as a paradise and their own world.

As the largest fast food restaurant chain group in the world today. McDonald's success is largely due to its unique corporate image strategy. McDonald's company's business philosophy is: QSCV, which stands for quality, service, hygiene and value. Quality: Provide high-quality products to customers; Service: Fast, agile, warm and thoughtful; Hygiene: The store is clean and hygienic, and the environment is pleasant; Value: Value for money. ?

Through the KFC logo, we see an amiable old man with a smile, black eyes, gray beard, black bow tie, and red apron. This old man is the KFC brand. Creator Colonel Harlan Sanders. His apron represents the hometown-style cooking tradition of the KFC brand, and his smile seems to tell every customer that KFC's food is delicious, safe and healthy. The entire logo is full of joy and happiness. Moreover, using characters as logo patterns shows a clear "visual power" structure, accurately conveys a unique corporate image, and achieves the purpose of being quickly recognized and recognized through the display of differentiated appearances.

In terms of color, our understanding of the beauty of the world also starts with color. Color symbolizes signs of nature. For companies, color can better show the vitality of the company. The color combination of red, black, and white in the KFC logo is very visually impactful. It is not only artistic, but also emphasizes the distinctiveness of the times. Therefore, color is also an important factor in the success of the KFC logo.

Summary: The clearer and simpler the modern design, the stronger its communication and influence