Tang Libaiqi is a brand founded by famous designer tom ford, which mainly produces high-end fashion, accessories, perfume, cosmetics and so on. Brand positioning is relatively high-end, belonging to luxury brands, and the price is relatively expensive.

Coach's product design is more traditional and practical, with more styles to choose from and wider choices for users. Although its brand positioning is not a luxury brand, it is also a luxury brand, which is almost the same as Coach at the same level in the American market.