Obviously, Haidilao's products are different, and the hot pot market is a monopolitic competitive market. How to obtain excess profits is to maximize product differences.

The difference of Haidilao is mainly reflected in the following aspects: 1) The service quality in the industry is one of the best, the waiters are good, and the entertainment in the queue is good. Basically, there is no other chain hotpot in the industry. 2) The variety of dishes is also at the upstream level in the industry. As a big hotpot (I say this relative to the small hotpot like Doulao), there are also many dishes unique to small hotpot.

This student is studying microcosmic. A look at the graph of short-term producers in a monopolistic competitive market shows that in the short term, the curve of monopolistic competitive producers is the same as that in a monopolistic market, with excess profits. However, according to the concept, the market will be completely competitive in the long term. How to maintain monopoly profits for a long time, we must constantly maintain the differences of our products. So for Haidilao, it is necessary to continuously improve the service quality and add unique dishes or something.

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