Internet companies are developing rapidly, but their development will also face difficulties and setbacks. When a company specializing in music software begins to adjust its industrial structure or development direction, it is likely that fewer and fewer people will use the software, which will not support the software development expenses and operating expenses, and eventually make the pop music platform decline. Xiami Music is closing. I think the reason why the music platform will decline is that the company's employees make improper decisions, the number of users is getting smaller and smaller, and the strategic share of other music platforms is getting higher and higher.

The first reason: the company behind Xiami Music can't develop Xiami Music according to the established plan. As we all know, the company behind Xiami Music is Alibaba Group, which has a lot of money, but it is not a company specializing in music software. At the same time, the operators and decision makers of Xiami Music companies can't buy copyrights according to people's preferences. In the end, Xiami Music's audience became narrower and narrower, and finally an embarrassing scene was formed.

The second reason: the number of users in Xiami Music is decreasing. In recent years, the music market in China has undergone earth-shaking changes. Under the influence of history, many excellent softwares are out of date in the development of Internet. As we all know, Xiami Music's audience is very narrow, and it is impossible for the majority of star-chasing girls to download Xiami Music. Xiami Music's user volume and user experience are very embarrassing for idols. Since then, Xiami Music has entered a complicated infinite loop, with fewer audiences and fewer users.

The third reason: other music software is booming. On the other hand, other music platforms in China music market, most of which have found the most suitable path for their own development in the process of development. They hold a lot of music copyrights in their hands, and they are all outstanding musicians at home and abroad who have settled in the music platform. When the content quality and user experience of the platform are greatly improved, the platform will also occupy an excellent market share, while Xiami Music is on the decline.