A, pure entertainment night show. This kind of night shows mainly include discos, nightclubs, KTV rooms, performing arts bars and so on. Here, consumers can devote themselves to the entertainment activities such as jumping into taxis, singing karaoke and watching cultural programs, and experience the taste of passion and indulgence. Besides crazy music, drinking beer is the best way to indulge your passion. This kind of night show is dominated by young people aged 20 to 35, and it is the most important beer consumption group.
B, leisure night show. This kind of night shows mainly include western restaurants, music bars, pubs, teahouses and cafes. Elegant, quiet and full of leisure atmosphere, it is the main place for entertaining guests, business exchanges, heart-to-heart talks with friends and even dating couples. The consumers here are mainly middle-aged and young people with high income and high cultural literacy. This kind of female beer is the auxiliary consumer goods of consumers, and there is less binge drinking in elegant environment, so the consumption of this kind of night beer is limited. This kind of night show is dominated by young people aged 30 to 45, and it is the most important beer consumption group.
Second, by grade:
A, high-end night show. There are mainly high-grade discos, nightclubs, KTV, western restaurants, cafes and concert halls. After all the expenses of the consumer are paid in the seat, the waiter will provide full service. Beer is mainly bottled or canned, and the price of a single beer is between 10-30 yuan.
B, supermarket night show. With the increasing nightlife of urban residents, night show consumption is no longer the patent of high-income people, and residents with medium consumption level are becoming night show consumers more and more, so supermarket-type night shows came into being. This kind of night shows are mainly large discos, KTV supermarkets, performing arts bars and so on. And there are special beer and beverage supermarkets where consumers can choose all kinds of beer and beverages according to their own needs. This kind of night show consumers have strong brand awareness and strong sensitivity to price, so there are relatively many beer brands and the price is relatively low. Supermarket night show is the most concentrated and consumed night show in beer consumption, and it is also the focus of competition between beer enterprises and distributors.
C, popular night show. This kind of night shows are mainly distributed in cities and towns, and the consumption level of target consumers is relatively low, such as college graduates, migrant workers and middle-income citizens. The venue and facilities are simple, the main brands are mainly Volkswagen brands, and the packaging and prices are more diversified. The price is between 3 and 5 yuan, and it is the best-selling beer.