5 Simple Business Plans

To describe the internal and external environmental conditions and element characteristics related to the proposed enterprise, provide an indicator diagram for the development of the business and a standard for measuring the progress of the business. Below are 5 simple business plans that I compiled. I hope you like them.

Business Plan Part 1

1. Project Analysis:

Prospect Analysis:

Chinese Catering The industry has faced increasingly urgent changes and upgrades in recent years. Under the influence of global economic integration and the widespread transformation of people's consumption concepts, the catering industry is bound to make changes in line with the situation. However, judging from the situation in recent years, many companies are still stuck in their original tracks and unable to adapt to the development requirements of the new era. Of course, there are also many companies that perform better and are able to adapt to changes in the market situation.

Common diseases today, such as hypertension, diabetes, cardiovascular disease, and cancer, can actually be classified as eutrophic diseases. Let’s talk about a medical understanding: all elements are nutrients when we need them, and toxins when they are exceeded. For example, fatty liver occurs mostly in people who like to eat meat and have an uncontrolled diet. Fatty liver develops at a very young age because too much fat, protein, and nutrients are taken in and the body cannot absorb or metabolize them, so they accumulate in the liver; When a large amount of these nutrients that cannot be filtered out are deposited in the blood in the human body, cardiovascular diseases are prone to occur.

So, nutrition trends have evolved over time and are now focused on improving physical and mental health performance and health benefits. In today's interconnected world, where many different diets exist, the food industry is trying to create products that adapt to changing consumer needs. Ketogenic diets, strict vegetarian diets, and increasingly plant-based diets are all the basis for personal nutrition customization. Customization makes everyone feel special and creates a special engagement experience for each individual. Customized products and packaging lead to a more personalized experience, allowing consumers to engage with the brand. Optimal solutions based on consumer profiling will also become more efficient. Unique labels and customized products can optimize the consumer experience.

Because the nutrition industry is still a relatively new market in the domestic market, we only need to seize development opportunities, fully explore the vast potential of this market, and occupy a place in the future nutritional catering market. At the same time, it also helps us develop new business projects.

Market analysis: Our target market is mainly for students and teachers, with the student market as the main target to develop outside the university town to develop more market demand. The student group has always been a follower of fashion and is highly adaptable to emerging things. The nutrition industry is still in an emerging stage in our country and is a popular industry, so it is extremely attractive to students. By exploring the student market, we can provide our nutritious meals to major university restaurants, and cooperate with restaurants in commercial streets to promote our nutritious meals. Teachers are high-level intellectuals and have a broad understanding of knowledge, so our nutrition industry is also very effective and rapid in disseminating knowledge to teachers. Through the development of the above markets and the level of awareness achieved, we can widely promote our services and products.

2. Company Profile

Product and Service Description

1. Carry out nutritional consulting service projects.

Modern life pays attention to health, and scientific diet is undoubtedly the easiest way to maintain and improve health. Unreasonable dietary structure can lead to many diseases. More and more people want to know how to eat reasonably. However, in the existing market, this urgent need of consumers cannot be well satisfied. Our Kangle Nutrition Consulting uses professional technical guidance to provide consumers with comprehensive nutritional consultation and provide each customer with tailor-made healthy diet advice.

2. Provide reasonable nutritious meals.

Today, when food is the most important thing for the people, nutritious meal preparation has gradually been accepted and recognized by the general public.

More and more people want to eat healthily, but they are unable to make it themselves due to various practical restrictions. At this time, our Kangle Nutritional Meal Catering provides customers with professional nutrition packages that can fully meet every customer's daily nutritional intake. , to meet the body’s daily needs.

(Note: Due to financial reasons, direct production is not possible. Our nutritional meal preparations are all co-operated with professional and authoritative companies.)

Competition analysis : Technical skills advantage: Our company's cooperation with a strong brand nutrition agency shows that we have strong backing in technical skills, and we have obvious advantages in this regard.

Advantages of employees: On the basis of the above, our company will also hire experienced nutritional caterers, enthusiastic and innovative marketing personnel, and excellent senior managers.

Product advantages: Provide customers with healthy, safe and nutritious catering food and dietary suggestions, and at the same time provide customers with complete nutritious meal preparations.

Brand disadvantage: At present, we do not have strong brand awareness and reputation. These require us to carefully do every detail from research, development to service. We are confident and capable of realizing product value. While establishing a good reputation and well-known brand.

Disadvantages of industrial experience: As an emerging industry, there are few nutritional catering companies, there are no successful business models to learn from, and the company lacks experience in business management.

Market opportunities: The state promulgated the "Technical Requirements for Nutritional Mealing in the Catering Industry", which has promoted the development of the entire nutrition industry in terms of policy. The change in people's consumption concept no longer only requires eating well, but also requires eating safely and healthily. Therefore, the demand for nutritious meals continues to grow, which is conducive to the rapid expansion of enterprises. Skills and technologies are transferred to new products and new businesses, and technology is used to drive the industry and serve a larger customer base. Market segmentation becomes possible and the segmentation of the target market can be used to serve different customers.

Since it is an emerging industry, we face few competitors. The existing threats include the suppression of emerging nutritional catering by existing large catering companies and the boycott and retaliation of existing nutritional catering companies against new entrants. It takes a certain process for people to accept new things. Customers know little about nutritional meal preparation and have some resistance to new products. There is a lack of training for nutritionists in the current market, resulting in a shortage of nutrition talents.

3. Promotion Strategy

The following points should be achieved in terms of service:

When customers want to know about the company and product information, they should provide corresponding information in a timely manner. Information can be introduced in detail on this basis to allow customers to gain a deeper understanding and stimulate their needs and desires. When providing services to customers, you must maintain passion and achieve a perfect service attitude. Create consumer profiles. To improve the satisfaction of existing consumers. For potential consumers, it is necessary to stimulate their consumption desire and convert them into consumers of the product. People who are unwilling to spend money should also keep in touch and enhance friendship.

Taking the concept of customer first as the central idea of ????business, providing patient services and establishing a good image of the company.

Product price strategy: The pricing method should adopt the demand-oriented pricing method. Since our company’s nutritional catering services are most affected by customers, only when the product price is consistent with the consumer’s purchasing power, price psychology and awareness When consistent. Price can become a means to promote sales and realize profits.

Promotion strategy: personal selling, publicity in major colleges and universities, communication with students, negotiation with restaurants; negotiation and cooperation with hotels in commercial streets.

In addition, during the sales process, sales staff can also appropriately use some sales tools such as small souvenir albums, catalogs and other promotional materials to help the sales process.

Advertising: print advertising; outdoor advertising; online advertising: public accounts, Weibo, etc.

Differentiation strategy: In the process of product promotion, we must highlight the product features of our nutritional meals, fully demonstrate the advantages of our nutritional meals, compare them with the same type of products, and use "service first, customer first" The concept of "First" impresses consumers, establishes a good image with special products and considerate services, and achieves the purpose of promotion.

Word-of-mouth marketing: Products with a good reputation will generate greater profit value;

4. Company goals

To become the main market with nutritional services As a leading brand service organization, the cost will be recovered within 2 years.

Company tasks:

1. Realize the desired construction of investment sites.

2. Open up the investment market and enhance product awareness.

3. Continuously improve product quality to meet customer needs.

4. Successfully complete the above matters and gradually generate returns on the invested capital.

5. Financial Plan

After preliminary calculations, when the company is established, it will require an investment of approximately 110,000 yuan. The capital requirements are as follows:

Expenses Amount Fixed asset investment 30,000 Intangible assets 30,000 Current assets

30,000 Unforeseen (calculated according to 4 above) 20,000 Total 110,000

Expenses incurred during the period:

Employee wages : 30,000 yuan/year Rent: 15,000 yuan/year Decoration fee: 10,000 yuan Utilities: 3,000 yuan/year

Entrepreneurship Plan Part 2

1. Campus Entrepreneurship Introduction to the environment

With the development of social economy and culture, the pace of people's lives has accelerated, and people's living environment and lifestyle have undergone great changes! Part-time jobs have become a fashion, and the market for student part-time jobs is very broad. Part-time jobs for students are the need for students to reduce their financial burden; the need to apply what they have learned; the need for students to understand society; the need for students to improve their overall quality; the need to increase social experience; and the need to lay a solid foundation for working in the workplace. Group consumption has quietly entered people's lives and has become popular. This is a need for social development and an inevitable necessity. Group consumption involves all aspects of people's lives. Group consumption allows people to save money and time, and get the maximum consumption benefits with the smallest possible investment. Student group consumption has more market, students are pure consumers, brand awareness and brand loyalty The degree is very high, and student consumption is also at the forefront of society. Group consumption is personal. brand. Affordable and the best way to spend. Create a consumer terminal market for university groups, and its commercial market development potential is immeasurable!

2. Purpose of Campus Entrepreneurship

Focus on the development of the university market, establish a campus part-time platform, a student practice platform, and a campus business platform to serve students and universities.

3. Entrepreneurship Theme

Relevant to student growth: Let students participate in social practice, understand society, learn about society, practice while learning, apply what they have learned, and improve students’ overall quality, campus The market is developed, operated and maintained by students themselves.

4. Entrepreneurship Goals

Occupy the consumer terminal market of universities and the surrounding consumer markets centered on universities, and build a joint fleet of brands for university entrepreneurship.

5. Market demand points

1. The need for students to reduce their financial burden

2. The need for students to participate in social practice and improve their overall quality

3. Students’ individual consumption and brand consumption. Affordable consumption. The need for safe consumption.

4. The need for colleges and universities to improve student employment

5. Respond to the need to encourage college students to start their own businesses

6. The need for businesses to open up the campus market

7. The needs of social and economic development trends

6. Commercial potential of the project

The long-term goal of this project is to occupy the consumer terminal market of universities and colleges and universities as the center of terminal consumption. market, its business prospects are immeasurable!

Business Plan Part 3

A business plan is an outlook on the future of the enterprise in order to foresee the business prospects, integrate resources, concentrate efforts, repair problems, and look for opportunities. To put it simply, it is actually to predict the growth rate of the company and plan future actions.

First: Elements:

Executive Summary

It appears at the very beginning of the business plan but it is recommended that this part should be completed at the end.

Company profile

Including the company's registration status, history, and startup plans.

Products and Services

Describe the uniqueness of your product or service and your target customers.

Strategy Implementation

You need to know your market, your customers’ needs, where your customers are, and how to get them.

Management Team

Describe the key team members.

Financial analysis

Make sure this section truly reflects your current financial situation, including your cash situation and profitability.

Legal risks

Describe how the company's products enter the market and how to avoid legal risks.

Second: Judgment Criteria

1. A successful business plan should have a good start-up plan. Is the plan simple and easy to understand and operate?

2. Whether the plan is specific and appropriate, and whether the plan includes specific dates and specific people responsible for specific projects and budgets.

3. The plan should be objective. Sales estimates and cost budgets should be objective and accurate.

4. Whether the plan is complete, whether it includes all elements, and whether the connection between the previous and later relationships is smooth.

Third: Problems that are likely to occur in failed plans

1. Long plans with confusing and unclear description language and lots of nonsense (concise language chart descriptions);

2. The business plan appears to be very unprofessional, for example, it lacks proper basic data and the analysis is too simple; or the data is not convincing and some data are far from industry standards;

3. A project plan without a strong executive group;

4. A project plan with only creativity, no practical experience and no details;

5. The plan objectives are unclear or difficult to define A project plan to measure the implementation of goals;

6. Describe the market and environment in large lengths, and only explain the company’s business type and goals later;

7. Overemphasis on technological advancement creativity or product service, while ignoring the execution aspect, failing to clearly explain business opportunities and execution capabilities, thinking that "success will come naturally";

8. There are many slogans in the plan, but in order to achieve There are not many descriptions of the strategies and tactics set by the goals;

9. Emphasizes the market capacity or production capacity faced, but does not explain clearly how to sell its products: there are only sales goals, but no specific details for achieving the sales goals. plan;

10. Emphasis on past achievements, but fails to convincingly explain strategies and methods to maintain sustainable competitive advantage in the future;

11. Too much emphasis on reliance on the supply and sales of a large company Relationships make investors very worried about the huge risks brought by over-reliance on a single strategic partner;

12. The strength of the management team is exaggerated, or claims: If investment is obtained, a certain celebrity will join the company;

13. The description of market introduction and team assistance is not convincing;

14. The production and marketing implementation plan is either not covered, or is brushed aside;

15. Underestimating the strength of competitors, or simply saying that there are no competitors; not having a clear understanding of competition and ignoring competitive threats;

16. The description of the market and competitors lacks specific information and data;

17. Underestimation of operating difficulties and risks, overly optimistic;

18. The market size is too small, an occasional periodic market, or the estimation method of market capacity and market share is unscientific;

19. The products or customers are too single (weak ability to resist risks), or the products or customers are too complex (insufficient concentration);

20. The products and services have too many selling points and are too general. Rather than being precise;

21. Unfounded and blindly optimistic predictions that the company will be listed in two or three years;

22. Excessive superficiality or word games (such as emphasizing the importance of studying abroad for a Ph.D. , leadership care, conference awards, many expert consultants);

23. Overly exaggerated company names and project names (such as a start-up company targeting the domestic market named XX International Group);

24. Deliberately concealing the truth and avoiding the description of the project;

25. The description of the fund budget is unclear or unreasonable, and the direction of fund use is unclear;

26. There are unrealistic expenditure items such as expensive renovations and luxury cars in the budget;

27. The revenue model is unclear; the digital calculation model of the profit model is unclear;

28. The calculation of financial data is inaccurate, the correlation is unreasonable, and the data discrepancies are too large.

Business Plan Part 4

1. Basic information of the entrepreneur

Entrepreneur’s name: ____

Company name: Yidaren

Date: 20__ -7-12

Mailing address: No. 2, Xueyuan Road, Jiyuan City

Telephone: _________

2. Clothing Store summary

Clothing, food, shelter and transportation are the four major elements of human life. People put "clothes" first, which shows how important clothes are to us. As the top priority in food, clothing, housing and transportation, human beings’ pursuit of beautiful clothes seems to never end. Whether it is personalized clothing stores dotted all over the streets or high-end brand clothing in major shopping malls, from low-end street stalls selling tens of dollars to imported clothing costing thousands or even tens of thousands of dollars, especially women's clothing, as long as it meets the Trends and consumer tastes have some people willing to pay to support them. People can eat good and bad, and some can even make their own food, but people can’t live without clothes, let alone produce their own food, so there is definitely a demand in this regard; as people’s living standards improve, people’s aesthetic tastes , all change accordingly, not only about wearing, but also about how to wear, what to wear, and whether it is satisfactory; therefore, wearing has a huge market and everyone must have it; calm down, the market is so big that there are no competitors. , are also everywhere; just like a piece of milk baked on, there are countless ants, all eating this piece of cake. Whether we can become the main occupier of this piece of cake depends on what kind of market positioning and survival style we choose. Letting consumers appreciate our products is the most important. This is the most important thing we are about to face. fundamental.

3. Business project

My project is to engage in the clothing industry and open a women's clothing store. The reason why I choose the clothing industry is because the market is huge and the purchase volume is strong. As long as your product caters to most consumer groups, you will be a winner overnight. Because there are so many people interpreting the laws of survival in this market, as long as you watch it with a cold eye, you can know how to get started in this industry. The pioneers have told us this truth, and you don’t need to spend money to buy it. . Furthermore, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the cost of the project is low, and it is easy to enter and start up. It is very suitable for those of us who are just getting involved in business, and we are also somewhat interested in clothing, which is considered a hobby. Combine it with your career.

4. Group Targets

The age categories of domestic adult clothing are basically: 18-30 years old, 30-45 years old, 45-65 years old, and over 65 years old. 1. 18-30 years old: The consumer group in this age group is the most important group for clothing consumption. It is the group that purchases clothing most frequently and has a large overall purchase amount. Among them, women consume more frequently than men. This group has a certain economic foundation, strong purchasing desire, fashion, pursuit of fashion, individuality, and the courage to try new things.

2. 30-45 years old: The consumer group in this age group is the main group of clothing consumers and the group with the highest value for purchasing a single piece of clothing among the consumer groups. This group has the strongest economic foundation among consumer groups and also has a strong desire to purchase. However, most of this group have relatively mature outlook on life and values, so they have their own preferences for style and fashion. A considerable number of them already have their favorite brands and are less receptive to new brands.

3. There is no need to consider those aged 45-65 and over 65.

From the above data, we can see that the consumption power of the two age groups 18-45 is relatively high. Most women in this age group are career women or young women. They have a strong pursuit of clothing, but they do not have excessive requirements for the quality of clothing. The target audience of this clothing store is mainly professional women and working housewives between the ages of 20-35. The former are the so-called single aristocrats, and the latter are called double-income earners.

This target group has a monthly income of about 1,500 yuan or more, has no financial burden on the family or belongs to a well-off family. They pay more attention to the style and matching of clothing and have more discretionary expenses.

Product customization

Since our store targets women aged 20-35, the styles should be elegant, fashionable, and novel, and not too avant-garde or exaggerated. The prices will be set at mid- to low-end, making them popular and giving customers a sense of "great value for money."

5. Enterprise Organizational Structure

The enterprise will be registered as:

√Individual Industrial and Commercial Account Co., Ltd.□Sole Proprietorship

□Partnership □Others

Proposed company name: Yidaren

Employees of the company (please attach the company's organizational chart and employee job descriptions):

Position Monthly Salary

Owner/Manager: ___ 800

Business licenses, permits and concessions that the business will obtain:

Type Forecast Fees

Business license and tax registration 500 yuan

Health license 300 yuan

Legal responsibilities of the enterprise (insurance, employee salary, tax payment):

Type Forecast cost

Counter sales: A 1,200 yuan

6. Market analysis

The clothing industry is easy to be stubborn and conducive to grasping the principle of survival; the reason why I think choosing clothing It is easy to start a business because the market is large and the purchase volume is strong. As long as your product caters to a large number of consumer groups, you will be a winner overnight. Because there are so many people interpreting the laws of survival in this market, as long as you watch it with a cold eye, you can know how to get started in this industry. The pioneers have told us this truth, and you don’t need to spend money to buy it. . Furthermore, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the cost of the project is low, and it is easy to enter and start up. It is very suitable for those of us who are just getting involved in business, and we are also somewhat interested in clothing, which is considered a hobby. Combine it with your career.

7. Marketing Strategy

1. Store opening promotion

When everything is ready, prepare to select a date for the official opening. In order to attract customers on the opening day, it is inevitable to hold some promotional activities. Promotional activities include discounts, gifts and draws. At the same time, some flyers were distributed in surrounding communities.

2. Display of clothes

The key to making women's clothing products is to have a wide variety of products and give customers enough room to choose. This is different from other brand stores, which do not rely on a few main styles. Come and sell! The product display should highlight the characteristics of your clothing. Display tops, skirts, pants, suits, etc. separately. In addition to the neat appearance of the store, it also provides convenience for customers who purchase with purpose. If you only want to buy skirts, He only needs to choose from the skirt category. If he buys a skirt and wants to match it with a top, he can go directly to the top category to match it! Models can be used to sample large quantities of models, and the sampled clothes often sell the fastest! The ones in the window Samples need to be changed frequently, so you can’t be lazy!

Third, long-term development marketing strategy (if you purchase mid-range products in Guangzhou, you can sell them as high-end products! Pay attention to the decoration of the store to be more upscale)

1. Principle: New products should be put on the shelves every week, mainly mid-range, supplemented by high-end and low-end (high-end embellishments with appropriate amounts of low-end)

2. Policy: Try to make every link as perfect as possible Standardization to prepare for future chain development, that is, model replication

3. Service: train salespersons’ basic interests, customer service attitude and service purpose. Regardless of whether the customer is buying clothes or buying clothes for a small price, you must send them off with a smile so that they leave satisfied. Only in this way can the good reputation be spread by word of mouth and you will have repeat customers. Customer requirements are met as much as possible under the premise that it is possible to achieve.

4. Method:

Business Plan Part 5

1. Company Profile

Main business scope:

Sales of stir-fried vegetables, steamed buns, cold dishes, wine, beverages, takeaways Enterprise type: □Manufacturing □Retail □Wholesale ■Service □Agriculture

□New industry □Traditional industry □Others

2. Personal situation of the author of the business plan

Previous relevant experience (including time):

I have worked as a waiter in a hotel from 20__ to 20__, and am familiar with Hotel operation process. Educational background, relevant courses studied (including time):

Graduated from high school in 20__

Studied at ______ in 20__, learning basic knowledge of financial accounting and business management related content

3. Market Assessment

Target customer description:

1. Consumers who come to the county for shopping and entertainment

2. People from nearby communities Residents

3. The market capacity of office workers in the office building or the estimated market share of the company: Chengcheng County is a developing city. There are large office buildings and shopping supermarkets around the hotel, and there are several small-scale offices nearby. It is a small residential area, so there is a huge demand for dining. Although there are dozens of large and small restaurants nearby, I believe that through a period of hard work, our restaurant has established a reputation among diners

and popularity will occupy a place in this huge market. Changing trend of market capacity: As the government continues to strengthen the supervision of public consumption and promotes thrift, it will be quite beneficial to the development of small and medium-sized hotels in the long run. In addition, there used to be many small restaurants and fast food restaurants here, but with changes in consumption habits, people have higher requirements for dining environment, taste, service and hygiene. Therefore, restaurants with good environment, good service, cleanness and affordable prices are becoming more and more popular. Competitors’ main advantages:

1. The decoration is luxurious and stylish.

2. The business area is large and can accommodate wedding banquets and corporate banquets.

3. A national chain enterprise with high reputation. Competitors' main disadvantages:

1. The price is expensive and not suitable for gatherings with friends.

2. There are not enough waiters, training is not in place, and service cannot keep up.

3. There are too many varieties of dishes, and the chef cannot cover everything, resulting in some dishes having poor appearance and taste.

4. The launch cycle of new dishes is too long and cannot satisfy customers' demands for new dishes. The company's main advantages over its competitors:

1. Affordable price, comfortable environment, suitable for gatherings with friends.

2. It is easier for small shops to control the quality of their dishes.

3. The service is timely, attentive and friendly.

4. The dishes are updated quickly and can meet the needs of pursuing new tastes. The company's main disadvantages relative to its competitors:

1. The venue is not large and cannot accommodate large banquets. 2. Not well-known enough.

4. Marketing plan

3. Location

(2) The main reason for choosing this address:

In terms of existing funds compared with the location rent, the location was chosen in ________

( 3) Sales method (select one and check ■):

The product or service will be sold or provided to: ■Final consumers

□Retailers □Wholesalers