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Does Gou Buyi understand other than cooperating with the franchisee of Wangfujing store?

Yes, recently the blogger "Gu Yue" posted a video of "Visiting the Worst-Rated Restaurant", which caused a frenzy on the Internet. On the evening of September 15, Goubuli Group announced the termination of its franchise cooperation with the store.

Goubuli Group issued a statement on the 15th, saying that "Goubuli Wangfujing Store" was a franchise store before Goubuli was restructured in 2005 and continues to this day. After Goubuli Group was restructured, in order to maintain its brand reputation and ensure food quality, Goubuli Group insisted on focusing on direct sales. So far, it has successively taken back more than 80 franchise stores in various places that have expired. Among them, there were 12 original ones in Beijing, 11 were taken back, and this is the only franchise store left.

The statement pointed out that this incident reflected Goubuli Group’s omissions in the management of franchise stores. The group is conducting deep introspection, organizing all its hotels to conduct self-examinations one by one according to the comments made by netizens and make serious rectifications to further improve customer satisfaction; strengthen the management of franchise stores, and once again strictly enforce the management and approval regulations of major events for directly-operated stores and franchise stores The system and punishment mechanism will severely punish similar incidents once they occur.

Extended information

Event review:

On September 8, Weibo blogger Gu Yue posted an article about Goubuli steamed buns (Wangfujing Main Store )'s store visit video, in which the blogger gave a negative review after dining in the restaurant: "It's not that bad to say, the quality is about 20 yuan, and 100 yuan for two drawers is a bit expensive."

< p> In the video, Gu Yue said that the restaurant's rating on Dianping.com was 2.85, the lowest rating among restaurants in the Wangfujing area. The blogger walked into the restaurant and bought a cage of 8 sauced pork buns for 60 yuan, and another 38 yuan for a cage of 8 pork buns. Finally, Gu Yue concluded that the sauced pork buns were very greasy and did not use real ingredients; while the pork buns had thick skin and little filling, and the dough was sticky.

Soon after the video was released, the Sina Weibo account "Wangfujing Goubuli Store" issued a stern statement saying that all the slanderous remarks in the video were false information. In the early morning of the 11th, the statement had been deleted, and the user information of "Wangfujing Goubuli Store" could no longer be searched.

Shun.com - When the follow-up comes, Gou Buyi understands that he will not cooperate with the Wangfujing store franchisee. What exactly is going on?