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How to do a good job in network marketing of snack food
China has a large population base and rich consumption level, and many new market opportunities are brewing for snack food, with huge consumption potential. Online sales are convenient and fast, and can be used as one of the important ways of snack food marketing. Two. The methods and strategies of network marketing mainly rely on B2B and B2C network platforms. That is, facing both sellers and consumers. (1) Sales to suppliers 1. The initial development of the market mainly depends on sellers, so we can set up network agents in the main marketing areas to be responsible for the contact transactions of marketers within a certain range. 2. The production of online product advertisements should not only be novel and unique, so that visitors can shine at the moment, but more importantly, it must be consistent with real products, so as to establish a good reputation and image. Establish long-term cooperative relationship with suppliers. 3. Provide manufacturers with a variety of commodity choices, and * * * manufacturers purchase. Especially the continuous introduction of new products. Provide online pictures and introduce the taste and packaging of each product to provide detailed information for sellers. 4. Establish cooperative relations with large supermarkets or vendors directly through the network. 5. Pay close attention to the unique and novel snack foods and their production equipment appearing on the Internet in time, and think that those with market can be imported for production. (2) Consumer-oriented sales 1. Brand strategy, give products a good name, such as Want Want, Kobik and so on. It can be a single brand, multiple categories or multiple brands. 2. Establish a consumer information feedback window on the Internet for consumers to put forward opinions and suggestions on existing products, and at the same time put forward incentive strategies. Consumers can tell us their novel ideas, and we will reward them whether they adopt them or not. At the same time, we should improve the products according to the opinions of consumers and meet the requirements of consumers. 3. Choose small and medium-sized cities to set up special sales shops for wholesale sales, and do a good job in online publicity in this respect, because small and medium-sized cities are more likely to form new trends than big cities, because big cities have more goods, and no matter what the pattern, the trends come and go quickly, so small and medium-sized cities are more likely to occupy the market and the trends are more lasting. 4. Price strategy, snack food is generally simple to make and low in cost, followed by packaging cost. Therefore, online pricing can set a lower price on the basis of similar related commodity prices, and implement small profits but quick turnover, which not only attracts consumers, but also attracts sellers. Online ordering and door-to-door delivery can only be carried out in a small scope, and can be carried out with supermarkets and vendors that have cooperative relations with us.