In order to do marketing promotion, enterprises need to publish soft articles in the news media, and self-media marketing is also a part of the layout. So which platforms are most suitable for enterprises to do self-media marketing? Today, Bian Xiao mainly introduces several mainstream self-media publishing platforms and their basic characteristics. 1, Baijiahao Baijiahao has a great weight. If you publish soft articles on Baijia, the chances of being included by Baidu will be greater and the ranking will be higher. 2. Netease cloud reading platform has little traffic, but it is also a very good platform if the content of our articles is of high quality. If certain requirements can be met, there will be more opportunities for the official to give recommendations. Features: The published content needs to be reviewed, but the environment is relatively relaxed, and basically all can be successfully published. 3. Articles published by Sohu News from the media platform appear on the Sohu News client, with a large traffic. Features: It is allowed to add QR codes and external links to articles, which is also a highlight of marketers, and there is no need to secretly leave contact information. 4. Today's headlines are headlines from the media platform. Com is a popular platform in recent circles. Because today's headlines have a large number of users, this platform will bring huge exposure and reading to articles every day. If the content of the article is of high quality, it is also common to have hundreds of comments per article. 5. Tiger Sniffing Network Tiger Sniffing Network is the earliest batch of technology blog platforms. I have done a lot of self-media people in the past two years, such as Qinglong old thief, Lanxi and Qingyi. Being able to smell the headlines last time is the dream of many media people. 6. Speedway Media Alliance consists of active columnists of Speedway Editorial Department and Speedway Review Center. Through the columns of "Speedway Media Selection" and "Talking from the Media", the high-quality original content of the mobile terminal is presented on the webpage, which also makes the content of Speedway Media Alliance better combined with the website and expands the influence of media people. 7. WeChat public account WeChat public platform is the largest self-media platform, the most recognized platform in Bian Xiao and the preferred platform for self-media marketing. 8. Weibo Now Weibo is the best self-media platform for topic event marketing, and its dissemination and timeliness are incomparable with other platforms. Can go to Weibo for hot search, and the communication effect is obvious. Of course, there are also many authoritative platforms for sub-industries. We can collect some related high-traffic platforms according to the industries we do, which will also bring more accurate traffic and crowds. Finally, the most important thing in the era of media marketing is to have high-quality content. The quality of the content determines the number of views we have and the customers we attract, so we should pay more attention to the content of the article. In addition to publishing soft articles on your own self-media platform, you can also publish articles on the account of platform KOL, with more traffic, larger fan base and better communication effect. If you want to know more about high-quality self-media account resources and post soft articles to KOL account at a low price, you can click here to get more information about self-media resources.