According to a person familiar with the matter, TechWeb revealed that Haidilao Restaurant has reached a cooperation with Huawei to apply the enterprise information system developed by the latter, including high-end customized services based on Huawei Zhizhen video conference, which also means that Haidilao consumers will soon be able to conduct online video while eating.
Some netizens joked in Weibo: It is said that Haidilao plans to launch high-end customized services based on Huawei Zhizhen video conference in Shanghai and Beijing: friends and relatives thousands of miles away can use Zhizhen system, which is virtual? Sitting around the table, eating hot pot. By then, Tianya Hotpot will become a reality, even though China has our friendship.
In fact, not long ago, Haidilao has launched the iPad self-service ordering service. Each dining table is equipped with an iPad ordering system. Consumers can directly pay the total price after ordering their own food, and the data is directly transmitted to the front desk and side dishes through WIFI.
Huawei insiders confirmed to TechWeb that the enterprise system of Haidilao, including the above two services, was provided by Huawei. The cooperation between the two parties began at the beginning of this year, and some of them have already begun to be delivered.
The source said that this is Huawei's first attempt in the catering service industry since the establishment of a special IT service department. He revealed that the department provides solutions in medical care, education, catering and other industries, but the investment in the catering industry is not large. Haidilao's project is carried out as a standard case project.
Although he did not disclose the specific implementation amount of this project, according to other sources, the amount should reach tens of millions of yuan. Will south beauty be a warning?
According to TechWeb's survey, Haidilao is not the first catering enterprise to deploy information technology, and Huawei is not the first IT service provider to enter the catering industry. Prior to this, Jing Ya Seafood had spent tens of millions of yuan on information system cooperation with IBM, and the famous catering enterprise South Beauty also declared that its goal was to realize complete informationization and industrialization.
Among them, the case of South Beauty is more representative. As a creative Sichuan restaurant, South Beauty was famous in Beijing in its early years and was famous for its new Sichuan cuisine. After obtaining the investment of 300 million RMB from the most famous CDH and CICC in sports circle, the female founder and her son of this Sichuan restaurant began to appear frequently in TV, Internet and fashion magazines. And invested heavily in information construction. However, the product reputation and brand awareness of South Beauty have not risen simultaneously.
In fact, major food magazines no longer list South Beauty as the best business restaurant. In the Orchard Club with a cost of 200 million yuan, no matter what you eat, the price has only doubled, which has nothing to do with informationization. More and more diners are looking for new places. Besides losing the freshness of its luxurious decoration, the decline of service level is another reason.
What ERP brings to this catering enterprise is only a narrow brand illusion. When the founder of this enterprise woke up from the illusion and realized that he had forgotten the duty of a businessman under the fool of investors, anger was inevitable, so the war of words between her and Wang Gongquan crossed the capital.
An industry insider, who did not want to be named, told TechWeb that the gimmicks of informationization are very pleasant to listen to, but at present, the deployment cost of informationization in the catering industry is high, and only large enterprises with customization needs will make huge investments. Of course, the premise of investment is that it will bring benign improvement to the overall management. As a traditional service industry, catering enterprises must obviously proceed from their own actual situation and management needs and have a long-term development vision. When choosing the informatization scheme, it is necessary to fully evaluate the product providers and their products. You know, not every restaurant can become a matching industry giant by building a relationship with IBM.
More and more catering enterprises aim to become chain enterprises with standardized and large-scale services. Huge information investment seems to be the only shortcut to achieve the goal, but it ignores the indispensable eating and drinking of catering enterprises. Li Hong, the founder of Chongqing Rural Foundation, has always been highly praised for his corporate wish: to cook a good meal for people who are away from home. That's all, but Xiangcun Ji became the first catering enterprise in China to land in the American capital market.
Going back to Haidilao, does it taste invincible? In fact, this enterprise is most proud of its service. In terms of taste, so far, it has not been possible to open a chain store in Chengdu, Sichuan, which is the most picky restaurant.
. Don't Chengdu people pay attention to service? The recent scandal about the blending of soup and beverage is obviously not solved by a luxurious ERP system. Sometimes the consumer's demand is really simple: eat a safe and affordable hot pot, that's all, it's a mess.