I re-emphasize, want to diversion what crowd, we have to understand the needs of this crowd, there is a need to have demand, there is a demand to lead. Relative to the needs of these groups we are familiar with weight loss, net income, mom, etc., the needs of this group of car owners may not be so obvious, then the needs of this group of car owners in the end what is it? We do not imagine or to speculate, with data to analyze, more accurate and objective understanding of the owners, the needs of this target group, so as to better achieve the purpose of accurate diversion. The wind, without warning, swept through the entire wilderness, stirring people's thoughts.
A demand analysis
Next, we will pass the Baidu search index, to see the owners are usually more concerned about which aspects of the content. The wind, without warning, swept through the entire wilderness, stirring up a thousand thoughts.
1. First look at the keyword "car owners related to the demand mapping:
You can see that the peace, insurance policies, automobile home relevance is very high. So can we, write some related articles, for example: "road ten million, safety first, driving must know the 10 safety knowledge," the role of the car insurance policy, well preserved must not be unable to lose "car friends cell phone essential APP motor home, you download? And so on similar articles, can meet the needs of most car owners? Can you attract car owners to browse and read?
2. Next, take a look at the keyword "driving-related demand mapping:
The strongest relevance in driving-related demand is the song, car songs, it seems that most of the car owners still like to put some of the music when they drive, then we are not able to write some related articles, for example: "These 10 downloads of more than a million car music, you download a few" long-distance driving, listen to these 5 songs, reduce fatigue. Can this kind of article for driving hit the needs of car owners? Can it attract car owners who like to listen to music while driving to read? Can it attract this part of car owners' traffic? The wind, without warning, swept across the entire wilderness, stirring up a thousand thoughts.
3. Finally look at the keyword "new car to see, about the new car, owners like to pay attention to what content:
From the chart on the demand for word correlation can be seen, for the listing, Maodou, Geely, these words are more concerned about the same, we can write some of the article what? "Geely new car listing, poor sales, to see how this car," down payment of 1,800, from Maodou new car online, successfully ordered a new Paset, you can also buy a car, etc., their own ideas, the central theme is that, what owners need, what is concerned about what we will write.
Content ready, the next natural way to think of ways to pass the content to the hands of the target group, I next, respectively, from the online and offline respectively, said the method of delivery.
Second, the method
1. online
Since the article naturally can not let go of the major self-media platforms, Baike, headline, Zhihu, microblogging an article more than sent, not much time, is nothing more than a copy and paste; since the article are there, the content into a short video, picture rotating, subtitles jumping, the form of real people out of bounds can be, the video to the jitterbugs, Shutterfly, Weishi and other platforms is not a matter of hand? The video has been made, extracted and converted into audio, sent to Himalaya FM, Dragonfly FM, lazy people listen to books is not a smooth thing? Finally, the major platforms to stay on our public number, and add instructions to focus on the public number every day to share updates on the latest automotive knowledge, diversion to their own public number, and then slowly transformed, is to sell the car, or to sell the relevant car care services, it depends on your own. The wind, without warning, swept through the entire wilderness, stirring up a thousand thoughts.
2. Offline
Offline way, first of all, we can customize a batch of car moving card on 1688, the cost of 5 cents or so, customize 10,000 is only about 500. Move the car card front owners can fill in their contact information, the back put our article title, and add the scanning code attention, read now. Go to the major parking lot, the DMV to send car parking cards for diversion. 10000 car parking cards sent 100 people, 10 people inside the attention, you can also harvest 1000 people, 0.5 yuan a precise powder, can there be a lower fan cost than this? The wind, without warning, swept through the entire wilderness, stirring up a thousand thoughts.
Lastly, I would like to say that now more and more people take the driver's license, the future of each family a car is standard, natural car owners this crowd will continue to grow, even if not to do car sales, do car-related industries is also very promising, grasp the needs of the car owner crowd, do a good job of attracting flow, flow in the hands of the automotive industry, any breakthroughs.