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What impact will Coca-Cola’s launch of non-removable bottle caps have on recycling?

? Hinged bottle cap packaging prevents the caps of plastic beverage bottles from falling off. This design can help consumers who like to throw away bottle caps to find bottle caps and solve the problem of difficulty in recycling bottle caps.

It is reported that the design is part of Coca-Cola’s “New World Without Waste” initiative, which aims to recycle and reuse the same amount of beverage packaging by 2030. Coca-Cola launches bottle caps that won’t fall off.

▲A world without waste

According to overseas media reports, Coca-Cola realized that the carbonated drink bottle caps it produced would eventually become plastic waste. As a result, the company is considering introducing a new package in the UK that would tie the cap of a carbonated drink bottle onto the bottle. Coca-Cola said that by the beginning of 2024, its products such as Coke, Coke Zero Sugar, Diet Coke, Fanta, Sprite and Dr Pepper of plastic bottles will adopt this design.

Nicole Ray, head of sustainable packaging at Coca-Cola, explained: “This is an ambitious environmental project that aims to tackle the global waste of plastic packaging. For decades, we have been operating in an environmentally responsible manner. approach to designing our packaging. For example, in 1969 we conducted the first life cycle analysis of the environmental impact of beverage and food packaging, and in 1991 we launched our first plastic bottles with recycled content.

Coca-Cola’s World Without Waste initiative marks its renewed focus on the entire packaging lifecycle, and designed around acquisition and recycling goals for the material.

The 13.2-ounce bottle was chosen because it supports consumer convenience and can be processed across current bottling systems. Coca-Cola noted that the 100% RPET logo is just that. It is an integral part of the bottle, not the cap and label, and no new equipment is required to produce this 13.2-ounce bottle

▲Solve the problem of difficult bottle cap recycling and increase public awareness

< p> ?"We need to recycle more PET bottles so we can turn them into RPET. We are addressing this issue by encouraging consumers to recycle our bottles with ‘Recycle Me’ and ‘Recycle Me Again’ messages on the labels and increasing support for local recycling projects. ”

Coca-Cola is making significant investments in efforts to increase the industry’s collection of valuable plastic bottles and produce new bottles with circularity goals in mind. This commitment includes efforts through community outreach and partnerships Participate in a public awareness campaign to help consumers understand the value of 100% recyclable bottles and the importance of recycling these bottles

These efforts, plus 100% RPET bottles in more. The proliferation of markets and company-owned brands will push Coca-Cola closer to its goal: a world without waste.