Liu Ruixue, female, from Beijing. Hongyu Tianrun, founder of Tianrui Film, pioneer of cross-border cooperation, pioneer of domestic IP industry, and representative of female entrepreneurship after 1980s.
In 2003, Liu Ruixue began to work as the editor of the best-selling books and comic magazines for teenagers in Electronic Industry Press. She has 13 years of relevant industry experience and has been active in the front line of original content. The animation, novels and activities planned by the company's producer are deeply loved by fans, and the operation projects are well received by customers, cooperative organizations, media and readers, and have gained a good reputation in the industry, and actively promote the influence of China's original content at home and abroad by using its own influence.
She has rich cross-border cooperation experience, copyright operation concept and avant-garde film and television production ideas. In the incubation and operation of IP, we attach importance to the cultivation and shaping of IP value brands. Its keen market insight and accurate product positioning ability can accurately capture the psychology and preference values of the audience. And successfully planned and implemented the development and production of IP projects such as dumb house, Tibetan defense, night child, new ghost girl and ghost, and the layout of the whole industrial chain.
Chinese name: Liu Ruixue.
Alias: Xue Rui
Nationality: China.
Ethnic group: Han nationality
Occupation: entrepreneur, comic editor, animation planning.
Representative works: Stealing Stars in September.
Gender: Female
Early experience
In his early years, Liu Ruixue, as the first COSPLAY player in China and a pioneer in the secondary field, compiled the first professional Cosplay book in China, and served as the general planner and project leader of a large-scale live-action animated stage play. He has been organized and invited as a guest and judge of major COSPLAY competitions for many times, and has planned and published many youth and animation books, which have a certain status and prestige in the domestic animation and original content circles, and are full of secondary attributes.
Development experience
Liu Ruixue loves reading, and has maintained an average daily reading of 300,000 words.
Since 2003, Liu Ruixue has been the editor of Dian Man, a best-selling book for teenagers and a comic magazine for five major publishing groups in China. In 2004, personal short stories tailored for China's then cutting-edge cartoonists Zhu Letao and April were integrated into their first cartoon.
20 10 acted as the head of Beijing Branch of Comic Guest Animation, and tried to cooperate with the comic industry and film and television industry for the first time. During this period, she planned a number of cross-border cooperation projects and became the "first person" who can organically combine animation with film and television, fashion and other fields in China.
During this period, she cooperated with the magazines Comic Guest and Painting Heart of Comic Guest Publishing Group to plan and publish the movie version of the same name "Carry Love to the End". The story of this picture book was completed by five outstanding cartoonists, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April, April
In the same year, she also cooperated with Taihe Wheat Field, an entertainment carrier in the mainland, and Comic Guest, an original comic magazine, to issue the first comic mic men's group in China, and won the "Top Ten My Favorite Comic Books Award" at the China International Animation Industry Expo.
At the same time, the first original animated stage play "Stealing Stars in September" in China was adapted and produced by Yin Zhi Animation Company, which was adapted from the popular cartoon of the same name in Manke. Together with Golo, a well-known domestic cartoonist, he planned a comic picture book with the same name adapted from the new film Waiting for the Wind, which was jointly created by director Huatao Teng and screenwriter Bao Jingjing. Landing on the market at the same time as the movie.
On 20 14, she left the comic guest, summed up more than ten years of relevant work experience, and found that the good content was not bad enough, but lacked the matching operation mode, and failed to get enough attention to realize her own value.
At that time, IP was on the rise, and she convened a team to concentrate on the layout. At the end of the year, she established Rinx Cultural Media, a cultural media company focusing on the development and operation of the whole IP industry chain. With the mission of "spreading high-quality content", we will fully practice the core values of "not paying for good content", and in the spirit of love and dreams, let good content produce good value in a good way, and strive to build our own dream of paradise on a par with Marvel Comics and Disney.
20 15, IP developed rapidly, and a large number of IP adapted screenwriters flooded into the market, with mixed quality. At the end of the year, Liu Ruixue established Tianrui Film Company to undertake the film adaptation and production of top IP, and at the same time participated in the investment and early development of industry-related film and television projects, taking the master control of key projects into its own hands.
By the beginning of 20 17, the team led by Liu Ruixue had more than 60 co-writers, and the coverage rate of first-line writers in China was about 40%. More than 100 high-quality IP was reserved, and nearly 30 film and television projects were being prepared, covering super IP "Silent House", "Keeping Tibet", "The Road to Awakening" and "Ghost Story of a New Girl". We have established long-term and good cooperative relations with famous domestic literary writers such as Tang Jiasan Shao, Deep Black, Yueguan, Butterfly Blue, Dancing, Aroma, Dreaming, Ou Lin Sturgeon Castle and so on. At the same time, based on long-term strategic cooperation, we will expand overseas markets mainly in Japan and the United States.