? Dragon Boat Festival is getting closer and closer, Dragon Boat Festival activities to do a good job to do a good job of Dragon Boat Festival activity planning, a good activity planning can mobilize everyone's enthusiasm, how to write a good Dragon Boat Festival activity planning program? The following is my careful collection and organization, to bring you the "Dragon Boat Festival activity planning simple version", welcome to read, I hope you can read and collect.
The Dragon Boat Festival activity plan simple version of the firstTo this day, the Dragon Boat Festival is still a very prevalent in my China a grand traditional festival. Dragon Boat Festival is now a national legal holiday, the holiday for x days. The state attaches great importance to the protection of intangible cultural heritage, the folklore approved by the State Council included in the first intangible cultural heritage list.
The Dragon Boat Festival provides us with a wonderful educational opportunity, in order to guide students to live the Dragon Boat Festival, a traditional holiday, to promote the traditional culture of the Chinese nation, our school has carried out a variety of cultural and educational activities, briefly summarized in the following areas:
First, to create a strong propaganda atmosphere
The brigade department asked the squadron to conduct the Before the activity of "heart to heart, talk about the Dragon Boat Festival, the traditional culture of the nation", the students were assigned the task of collecting information about the origins of the Dragon Boat Festival and understanding the knowledge of this traditional festival through books, the Internet, and by consulting with elders and others. The school also utilized the Monday morning meeting, campus radio, bulletin boards, blackboards and other ways to carry out a wide range of publicity.
Second, carried out the "Dragon Boat Festival, Li Sao Song, patriotic heart, national sentiment" and other Chinese classics recitation activities
The use of school meetings, speech under the flag, the theme of the class (team) meeting, held in different forms of recitation activities. By carrying out recitation activities, cultivate students' sentiment, promote the excellent traditional culture of the Chinese nation, cultivate the students' patriotism, and really turn the recitation activities into a subtle acceptance of the process of patriotism education.
Third, enrich the content of traditional cultural education
(a), grade squadrons carried out "Qu Yuan poetry song", "Qu Yuan in my heart" speech a variety of activities rich in patriotic educational significance
Through these activities, we let the students understand: we commemorate Qu Yuan in the Dragon Boat Festival, not because he threw himself into the river, but because of the kind of spirit embodied in him: in the face of the disaster of the country and the nation, and rise up to fight, and always maintain a kind of national integrity, a kind of innocence. And through Qu Yuan, they see that there are millions of Qu Yuan in China. This is a kind of love and defense for the country and the nation. So, by participating in this activity, the children really understand why we, the Chinese people, have been commemorating Qu Yuan for thousands of years, and why we have artificially linked a Dragon Boat Festival with Qu Yuan.
(2), grade squadrons carried out "traditional festival storytelling" activities
The squadrons used class meetings, reading lessons and other time to organize storytelling in the class. Some squadron teachers boldly enabled the class cadres, give full play to their functions as class cadres, exercise their unity and cooperation, *** with the ability to organize and plan. The students did not let us down, they carefully organized planning, preparation, the "Qu Yuan story to know how much" knowledge contest carried out in style, but also the students carefully made, prepared for the small handmade works awarded to the best in the knowledge contest, I think the students are really capable!
Dragon Boat Festival activity plan simple version of the secondDragon Boat Festival as an opportunity, the momentum of publicity catering new products (dumplings), xxx and other information, to tap the market potential for sales, telephone contact or visit the group source, increase the share of groups and families to order, through the "dumplings" cultural rendering, thick Dragon Boat Festival atmosphere, improve the food brand awareness of the June catering business. The brand awareness, the June catering business sprint to open the prelude.
Goal: do prosperous xxx, only dumplings sales strive to reach 50,000 yuan.
Theme: rice dumplings to pass the love fragrance floating home.
Time: x month x Dragon Boat Festival (promotional period: x month xx - x month xx).
A planning thinking starting point
1, everyone has Dragon Boat Festival, but know the Dragon Boat Festival and the origin of the rice dumplings do not have a few people.
2, homesickness and nostalgia, in honor of Qu Yuan, but also a patriotic traditional education.
Zongzi food is from the birthplace of history - Dongting Lake Miluo River, the traditional craft, culinary orthodoxy, unique flavor, long history.
4, nowadays the rich source of customers to the local people, the Guangdong people to avoid evil, seek good luck, tend to seek spiritual insurance more, "zong" has this effect: puzzle, drive away evil spirits, evil spirits, Run five organs.
5, according to the ingredients and components of the zongzi, efficacy, eating different, the elderly Run five organs, young and middle-aged people to support the right to drive away evil spirits, children's benefits, depending on the person, each take what they need to buy value, food is beneficial. The package of rice dumplings competition, attracting participation.
6, through the television advertising "air bombing", xxx "dragon boat" out of the water stirred up a hundred feet of waves (animation), caused by the attention of hundreds of people, near and far.
Second, publicity measures
1, printed leaflets, dumplings coupon 20xx copies of a single, coupon together a page to save printing costs, the Ministry of Planning design and production. (Price 1500 yuan, May 23rd arrival)
2, the production of a large dragon boat, placed in the Western food booth; with the text: rice dumplings line thousands of miles, the fragrance of ten thousand families.
3, advertising display 2, publicize the Dragon Boat Festival origin, dumplings characteristics, varieties, etc., illustrated.
4, set up dumplings display cabinets, set up on-site point of sale: freezer storage dumplings.
5, on all the dumplings, sealed film packaging, printing xxx quality control labels, more elegant, design gift bags, to be discussed)
6, publicity banners:
(1) dumplings fragrance of a thousand years, drive away the evil puzzle, the aroma of the ten thousand families!
(2) Happy Dragon Boat Festival, healthy food - meet xxx!
(3) The government's anti-flu designated drinks - free to enjoy the lobby bar!
7, leaflets distributed in two ways:
A, contact with the newspaper outlet, take 20xx copies of rice dumplings leaflet clip in the newspaper distribution.
B, the front desk of each department to distribute.
8, performing arts hall LED promotion, hosts preaching (Dragon Boat Festival activities).
9, SMS publicity 10,000, TV ads 4 days (broadcast 20 times)
Third, the Western food products sales price
Dragon Boat Festival family package (including dumplings): dumplings type and price:
Lobby bar drinks price: Teppanyaki promotional price:
(all by the Western Food Department) (All prepared by the Western Food Department to report to the General Office, while doing the menu)
Fourth, sales measures
1, dumplings coupon distribution: take 40,000 yuan of dumplings coupons assigned to the business sector friendly sales. (Catering Department out of the plan)
2, xx shopping center set up point of sale. (Sales Department arrangement)
3, lobby bar on-site sales
Where the order of 20 or more, you can enjoy 10% discount.
Anyone who orders more than 30, can enjoy 8% discount.
15% discount on orders of 50 or more.
1 person who buys 1 set of zongzi coupon (6 coupons) can eat zongzi for free.
6 for 1 set / dozen, 1 person site (buy single) to eat more than a dozen dumplings, and then eat no money.
V. May 28 Dragon Boat Festival - xxx Lobby Bar Trial Business Activity
Three highlights of the event:
1, afternoon on-site dumpling competition - May 25-28, the Western Department of the Lobby Bar promotional dumplings, while organizing guests to hold a "live dumpling contest", so that guests can experience the fun of dumplings, the winner can enjoy a gift that night to stay in the guest rooms at a special price (268 yuan / night), or send dumplings a string of red wine a cup (expected to be 10 copies).
2, entertainment "thousands of rice dumplings feast" - May 25-28, the private rooms distributed rice dumplings for guests to taste, the Department of Programs Department of the compilation of "Dragon Boat Festival to commemorate the Qu Yuan," a special program (the staff canteen plus rice dumplings). (a).
3, Dragon Boat Festival health drinks giveaway - the departments issued free sugar water coupons, beauty tea coupons, anti-flu health drink coupons: designated in the lobby bar to enjoy;
Six, the cost of the plan and the benefits of the projections
Advertising and printing costs 1500 yuan, TV advertising costs 4000 yuan.
Benefit prediction: As long as the marketing is in place, breaking through the target task should not be a problem.
The Dragon Boat Festival activity plan simple version of the third
The Dragon Boat Festival is a traditional important holiday, but also every year to eat rice dumplings is a good time to take advantage of this time is a good time to do a good activity to promote the hotel's reputation.
A time
National holidays x month x day - x month x day.
Second, the place
1F Imperial Gallery, sixth floor xxx.
Third, the activities of the objectives and purposes of the activities
"B Mao heavy five"
heavy five mountain village good, pomegranate flowers have suddenly been prosperous.
The rice dumplings are wrapped in two buns, and the mugwort is wrapped around the crown.
The old custom is to store medicines, and even the weak body can be dotted with pills.
I have finished my work at the end of the day, and I am smiling at the cup and saucer.
Lu You's poem "Yimao Chongwu Poetry" describes the life customs of the people in the Dragon Boat Festival at that time. The two-cornered dumplings were eaten in order to be safe and sound for the year. This year's Dragon Boat Festival, xxxx hotel is also here for your family visits, visit friends to prepare a beautiful gift basket of dumplings hotel Dragon Boat Festival full complimentary surprise much!
Fourth, the marketing object
Dragon Boat Festival members, casual visitors, families, friends and relatives.
Fifth, the theme
"Thousands of miles of "brown" is the love, xxx hotel invites you to **** enjoy the Dragon Boat Festival food festival!" The theme of the event is innovative and refreshing, creating a warm and welcoming atmosphere on the festival.
Sixth, promotional activities
1, the guest room department during the activities of the "booking to send gift blue coupons" business strategy, every cash room 1 send 38 yuan gift box coupons.
2, the Food and Beverage Department to thousands of mountains "brown" is the love, xxx hotel invites you to *** enjoy the Dragon Boat Festival! The theme of the following promotional activities.
(1) During the event, the 6th floor xxx dishes enjoy 10% discount. Single-table consumption of more than 20xx yuan to send a new school of Cantonese cuisine, (complimentary dishes do not include high-grade seafood, bird's nest, shark's fin, soup, cigarettes and alcohol, etc.).
(2) Western restaurant launched the following offers:
A, during the holidays to the restaurant more than three people (including three) free of one;
B, during the activities of the special afternoon tea to enjoy the two free of one offer.
C, where the Western-style restaurant diners per table to give a meal coupon. (All guests who receive a meal coupon, to all personal information into the department or the hotel's guest information database, including name and phone number, for future promotional services)
(3) will be held on June 4, the second "ICanBeAChef" activities. The restaurant will have a demonstration of making dumplings by the head chef of the West Kitchen Bakery. Guests will be able to experience the fun of making dumplings at the Asian Restaurant.
(4) Kambo Dragon Boat Festival Rice Dumplings: RMB 10/pc, RMB 90/basket.
4, activity time: 20xx x month x - x month x
Dinner: 18:30-21:00RMB98 / seat
Location: xx hotel on the first floor of the Western restaurant.
Reservation phone: xxx.
VII, the budget and advertising planning
1, TV and Radio publicity and rolling broadcast, is expected to ￥ 1,000;
2, promotional materials. Single page 500 cost ￥ 450;
3, the newspapers, newspapers, etc.;
4, all the cell phone tail number with 6, 8, 9 users and members of the carpet SMS coverage. Expected to send 10,000, expected ￥ 300.
With SMS content:
① "Thousands of mountains," brown "is the love, xxx hotel invites you to *** enjoy the Dragon Boat Festival food! xxx hotel Dragon Boat Festival newly launched health dumplings gift box, booking phone xxx.
② pick a bunch of evil ai leaves hanging in the doorway, steaming a pot of sweet dumplings to the table, playing a pot of rich wine full of wine cups ...... the most important thing is that my blessings to bring my side to share with you this wonderful Dragon Boat Festival time. The XXX Hotel wishes you and your family a happy Dragon Boat Festival.
Eight, expected revenue
300 xx0 yuan / a = ￥ 3000;
100 basket xx0 yuan / basket = ￥ 9000;
Dinner: ￥ 98 / place xx0 / person = ￥ 5880;
Total: ￥ 5880 xx / day = ￥ 29640.
4, dumpling gift box procurement and packaging.
The Dragon Boat Festival activity plan simple version of the fourth
"Dragon Boat Festival, we do scented sachets" activity program Foreword The Dragon Boat Festival on the fifth day of the fifth month of the lunar calendar is one of the largest traditional festivals in China. For more than two thousand years, the Dragon Boat Festival has been a folk festival for preventing and dispelling diseases, avoiding the plague and driving away poisons, and praying for health. With the improvement of the quality of life, how to protect and value traditional festivals has become a hot topic among Chinese people, when the Dragon Boat Festival and the Mid-Autumn Festival and other traditional festivals of the Chinese nation are included in the national legal holidays, the discovery of traditional festivals, so that the Dragon Boat Festival to live a more meaningful, but also become the focus of public attention.
On the day of the Dragon Boat Festival, planning to hold a "scented bag making contest", while customizing 5,000 scented bags in the main city districts, parking lots, etc. to the owners for distribution. The Dragon Boat Festival production, wear scented sachets have the meaning of avoiding the plague and drive away poison.
First, the theme of the event
Dragon Boat Festival, we do scented sachets.
Second, the content of the activities
1, scented bag making contest. x month x day, in a square organization five community residents (60 to 100) and independent registration of private car listeners to the scented bag making contest. The stage was set up at the contest site for an hour-long interactive program.
2, to the owners of the distribution of scented sachets. x month x day x day Dragon Boat Festival day, in the community, parking lots, supermarkets and other places to the owners of free distribution of scented sachets.
Third, the activity time
20xx x month x early to late x month, the preparatory stage of the activity.
x month x day, the culmination of the activities, while holding a scented bag making contest, to the owners of the distribution of scented bags two activities.
Fourth, the activities of the steps and specific arrangements
1, the preparatory period
x the beginning of the month, the preparation of scented sacs making contest materials needed, including fabric, filler spices, wrapping wire, etc.; implementation of the x day square activity site. Customize 5,000 scented sachets to be distributed to car owners.
2, publicity warm-up period
Through the channel publicity band, mobilizing residents of various communities and private car listeners to register for the scented bag making contest. At the same time, you can start to receive the pre-registration of the scented bag.
3, square activities
Time: x month x morning content: in the square 60 to 100 participants in the "scented bag making contest". In the course of the competition, the host and the audience, the audience for interactive games. The interactive content can be combined with the business requirements. Other media will be invited to cover the event. The awards are tentatively named: the best aesthetic award, the best creative award, the best production award, the best form award, the best color award, the best design award.
4, the distribution of scented capsules
x month x the Dragon Boat Festival day, the sponsoring company's scented capsules will be sent to the community and the parking lot, the site issued to the owners, and to help hang in the car. Pre-registered owners can go to the designated location to receive the scented sachets.
Dragon Boat Festival activity plan simple version of the fifthFirst, the background of the activity:
The fifth day of the fifth month of the summer calendar is a traditional Chinese festival ------ Dragon Boat Festival." Duan" word has the meaning of "initial", so "Duanwu" is the "first five". According to the calendar, May is the month of "Wu", so "Duanwu" has gradually evolved into the current "Dragon Boat Festival". Yanjing Youshi ji recorded: "the fifth day of the fifth month of May for a single five, cover the word of the end of the transcription also." The Dragon Boat Festival has been a custom in China for more than two thousand years. The Dragon Boat Festival is also a festival where you can spend time with family and friends, and there are many activities that can be held on the Dragon Boat Festival, which is still a very popular festival today.
Second, the theme of the event: my Dragon Boat Festival, I do, give yourself a Dragon Boat Festival the best gift
Third, the date of the event:
x month x, that is, the beginning of the month of x in the Chinese lunar calendar.
Zhongshan Park, North District, Guizhou University
V. Purpose of the activity:
The Dragon Boat Festival is a traditional Chinese festival, through the Dragon Boat Festival to further understand China's traditional festivals, and experience the meaning of China's traditional festivals with heart. One of the origins of the Dragon Boat Festival is to commemorate Qu Yuan, and through the Dragon Boat Festival, we also want to remember Qu Yuan, the patriotic poet who can be sung and honored. At the same time, through this activity, the members of the Center can enhance their relationship, so that the brothers and sisters of your university (especially those who can not go home to spend the Dragon Boat Festival with their families) can feel the festive atmosphere, and the atmosphere of home. Let every participant have a memorable, meaningful and warm holiday.
VI. Activities:
1. Understanding the origin of the Dragon Boat Festival (with the display board displayed in the event venue) (1) the origin of the Dragon Boat Festival; (2) the Dragon Boat Festival festival significance; (3) the Dragon Boat Festival customs around the country or abroad; 2, wrapped zongzi materials: glutinous rice, peeled mung beans, meat sheer, zongzhi, zongzhi leaves, zongzhi rope.
Methods:
(1), the zongzhong leaves folded into a funnel shape (2), in the funnel-shaped zongzhong leaves into the appropriate amount of glutinous rice, peeled green beans and meat.
(3), use your thumb and forefinger to press both sides of the leaf to form a triangle with the longer leaf toward the rice.
(4), the rice dumpling leaves will be wrapped and tied with the prepared string.
(5), Steaming.
Specific process:
(1) pre-preparation: contact or committee, borrow pots and stoves, and prepare the materials needed to pack rice dumplings; (2) participate in the students in the staff's guidance in an orderly manner to the pack rice dumplings site to pack their own rice dumplings, each person is limited to one. (This session of the package zongzi competition, each group of 10 people, package the fastest and can be boiled to win, there are prizes, taking into account the number of staff is limited, each time the limit of 3 - 5 groups together); (3) packaged zongzi to the registration desk to register, write down the zongzi owner's name (can be their own, but also their own want to send the person), leave contact information (to facilitate the cooking of zongzi contact the relevant personnel to the site to take); (4) Uniformly come to pick up your own dumplings at a specific time slot in the afternoon.
VII. Notes
1, the Dragon Boat Festival required information must be prepared in advance;
2, in order to ensure that the activities of the smooth and orderly conduct of the activities before the activities of the good partition (registration area, operation area, exhibition area, pick up the area);
3, the registration of the attention to be paid to, will be the name and the rice dumplings are fixed together! When to pay attention to:
(1) the name can not be confused; (2) the name of the way to fix, it is best to use a long line to the name of the dumplings tied to the cooking of the name left outside the pot, can not be stained with water.
4, pick up the dumplings may be more people, easy to confuse, the dumplings will be classified according to the owner's name, according to the Hanyu Pinyin order (A area, B area, C area ........)
Part IV: Campus Dragon Boat Festival Plan
Activity theme: love my China, carry forward the Chinese culture
Activity location: Xiaowu Si Square
Activity time: the Dragon Boat Festival
Organizer: Electromechanical College sub-committee
Sponsor: Electromechanical College, Qingdao University of Science and Technology
Undertake: Qingdao University of Science and Technology, School of Electromechanics Traditional Culture Association
Purpose:
1 Dragon Boat Festival as a platform to promote traditional culture
2 mention the active campus atmosphere, drive the construction of campus culture
3 to improve college students on the identification of traditional Chinese festivals, enhance the patriotic enthusiasm of college students Activity Forms:
1 fun dumpling bag
2 competitive Kite making game
3 Banner signing activity with the theme of "Dragon Boat Festival"
4 Organize and publicize the exhibition boards with the theme of "Dragon Boat Festival"
Participants: kite makers, zongzong wrappers, the committee and all college students and all college students
Background: Under the background of economic globalization, the erosion of Chinese culture by many emerging cultures and foreign cultures is getting more and more intense, especially the college students who pursue fashion and trend, and they become indifferent and forgetful of our ancestor's culture, and the Koreans maliciously registered our ancestor's culture, which is a malicious attack on our Chinese culture, which is something that we Chinese cannot tolerate, so we need to promote the theme of "Dragon Boat Festival". This is a malicious attack on our Chinese culture, which is intolerable to our Chinese people, so we have to promote our Dragon Boat Festival, which is the responsibility and obligation of every Chinese person!
Activity publicity:
1. Title: In the whole activity, all the publicity methods (posters, banners, spray painting, visual identity system, broadcasting, etc.) are labeled with "*** - Campus Dragon Boat Festival", to create a large-scale branding effect in every corner of the campus.
2. Promotional banners, colorful flags
3. display boards: set up a special display board area, in the display board can be marked with your company's slogan and related promotional activities.
4. Poster: throughout the campaign period in the poster column posted a preview of the activities of the poster, while your company's slogan and related promotional activities can be labeled information.
5. Radio: in the pre-event, the use of school radio in the period of concentrated traffic, the activities of publicity.
6. Visual identity system: set up your company's umbrellas at the event site, in progress will be issued with your company's words printed paper cups, clothing and other gifts, the company can provide participants with aprons and tableware printed with the company's logo, the formation of a visual identity system, expanding the scale of the brand publicity.
7. TV and newspaper media: this activity is far-reaching, high participation. We will invite to Qingdao city media to report on the event. This will be better and wider to expand the campaign's publicity campaign to improve the influence of the event, the company to do a stronger publicity.
8. The same stage competition: the company can also send representatives to participate in the game, and students with the same stage cooperation and exchange of games. 9 geographic advantage: small five four square adjacent to the school gate is the students into the school must pass around the student dormitory and the school library is densely populated place, the publicity effect is good
10 banner to take the form of student signatures to expand the effect at the same time can be in the lower right corner of the company's name
11 production of kites can be provided by the company's fabrics can be printed on the top of the company's LOGO
Can be provided by the company;
Total cost of 1090 yuan
The cost of applying for the venue