Common live broadcast platforms include entertainment, games, shopping, professional fields and sports. The specific features are as follows:
1. Entertainment?
entertainment live broadcast mainly includes entertainment live broadcast and life live broadcast, in which entertainment live broadcast is mainly for female anchors to play cute and coquettish, and life live broadcast is mainly for shopping, cooking and traveling.
With the improvement of people's living standards, people pay more attention to spiritual life, and entertainment is an important way to enhance human spiritual life. People can realize "national interaction" through entertainment live broadcast platforms. From this point of view, the market prospect of entertainment live broadcast is very broad. ?
second, games?
The game industry has always been favored by the giants, especially the development of e-sports around the world has brought a large influx of capital. At present, domestic users of live games mainly focus on platforms such as Betta TV, Tiger Tooth Live, Battle Flag TV, Dragon Ball Live, and Fire Cat. At present, Internet giants are accelerating the layout of domestic live broadcast of e-sports games. It can be seen that live broadcast of e-sports games is the focus of competition among giants. ?
third, shopping?
Shopping live broadcasts mainly achieve the purpose of selling goods by interacting and socializing with fans on the platform of "e-commerce+live broadcast" through various network experts. Shopping live broadcast platforms, such as Taobao, JD.COM, Jumeiyoupin and Vipshop, have mostly female users, mostly college students and white-collar workers, and their consumption level is in the middle and upper reaches.
The profit mode of this kind of live broadcast platform is mainly commodity sales, supplemented by value-added services (virtual props purchase), and the powder absorption mode is mainly network experts and stars. ?
iv. professional field?
The user groups targeted by professional field-based live broadcast platforms are quite different from other live broadcast platforms. They are aimed at users who need to acquire information and knowledge, such as mad cow and live broadcast of knowing cattle.
This kind of live broadcast can shift people's attention from boring words to people's and oral expressions, and present them to the public in expressive ways such as speeches and debates, so this kind of live broadcast platform has great development potential.
The professional threshold of the professional field-based live broadcast platform is high, so the requirements for the anchor are high, and more attention is paid to the explanation and content of the anchor. The profit-making methods of such platforms are pay-per-view, service charge, media, enterprise and commercial promotion, etc. The main way of powder absorption is to introduce leaders in the professional field to provide users with professional information knowledge and technical services. ?
v. sports?
In addition to the live broadcast of sports stars, sports events are also one of the main contents of entertainment activities, which are welcomed and recognized by the public. Know the ball emperor, Octopus TV and Penguin live broadcast are the most popular sports live broadcast users at present, and their PGC and UGC content platforms are recognized.
these three live broadcast platforms started late, and most of the mobile users come from a large number of sports fans accumulated by themselves, but the layout of functions and contents is relatively mature, and the main characteristics of the market are fierce copyright competition and outstanding product innovation.