Zixi bread originated in the late 1980s. 1 In the winter of 987, two1Zhang Xiewang and Hong Tao took the lead in opening the first bakery of Zixi people in yingtan. With their hard-working skills, they succeeded and found a good way for the people of Zixi to get rich. They help relatives and neighbors, teach technology, provide information and help funds, spread from one group to one village and one township, and quickly spread throughout the county. Going out to make bread has quickly formed a prairie fire in Zixi, with more and more employees and larger industrial scale. After more than ten years of development, Zixi County has become a famous "hometown of bread" in China. Of the county's population of 1.2 million, more than 30,000 people are engaged in the bread industry, accounting for 25% of the total population. Zixi Bakers, with their hard-working hands, smart wisdom and the spirit of not being afraid of difficulties and taking risks, have worked hard to make the bread industry bigger and stronger, and opened more than 8,000 bakeries in nearly 1,000 towns and villages across the country. Zixi bakers have traveled all over the country except Hong Kong, Macao and Taiwan, and began to go abroad and set foot in Russia, Myanmar and other countries.

Zixi bread industry has become the pillar industry with the largest output value and the largest contribution in the county. According to statistics, in 2003, the annual output value of Zixi bread industry reached 24. 7.5 billion, the annual tax profit 1 billion yuan, and the per capita income is nearly 20,000 yuan. The continuous development of Zixi bread industry has not only made tens of thousands of farmers and laid-off workers rich, re-employed and started businesses, but also created a large number of bread makers. Among them, there are more than 30 large households with10 million yuan (such as Zhang Xiewang, general manager of Nanjing Xiewang Food Raw Materials Co., Ltd., Zhang, general manager of Hangzhou Food Co., Ltd., Zhong, general manager of Hangzhou Yifa Food Co., Ltd., etc. ), more than 60 large households with more than 5 million yuan, 3-400 large households with more than 10 million yuan, and more than 6,000 households with more than10 million yuan.

In order to further enlarge and strengthen the bread industry and improve the development level of Zixi bread industry, it is called Zixi bread brand. In August 20065438 and March 2003, Zixi Bread Industry Association was established by the county party committee and the county government respectively. The purpose of trade association is to serve the bread industry, standardize and guide its development. Over the past two years, trade associations and party committees have actively carried out a series of work around the purpose requirements.

First, it expanded the influence of Zixi bread. Zixi bread was actively promoted through various news media, and dozens of news organizations such as People's Daily, Workers' Daily, China Food Daily, Jiangxi Daily, Fuzhou Daily, CCTV, jtv and Fuzhou TV Station publicized Zixi bread for nearly 100 times. Especially after the broadcast of the feature film "Zixi Bread Phenomenon" produced by CCTV, Zixi Bread aroused strong repercussions throughout the country, and consultations, visits and franchisees flocked to it. At present, Zixi bread newspaper and Zixi bread website have been established, and the influence of Zixi bread is expanding rapidly nationwide.

The second is to set up branches and sub-branches. More than 40 party building instructors were sent to Beijing, Hangzhou, Dalian and other places to form party organizations.

At present, 20 party branches and 40 party groups have been set up, so that 298 migrant party member workers in the bread army in the county cannot have their own new homes. Actively develop members and establish branches, with 28 branches and 986 members.

The third is to provide various services for the majority of bread households. Mainly provide legal, labor information, store transfer and other services for the majority of bread households. The fourth is to set up a training base. At present, there are two training centers in the county, which employ famous teachers all the year round to teach them the skills of decoration and baking. Striving for perfection in technology and strict requirements in management, the training center is getting stronger and stronger, and now there are more than 2,000 students.

Fifth, actively carry out various activities. Mainly through the annual meeting of the association, the annual meeting of the branch, the fraternity, the hometown meeting, the demonstration meeting and other forms, members and bakers are organized to learn from each other and promote each other.

The sixth is to declare Zixi bread brand. Has been registered in the provincial trademark office.

Seventh, implement chain operation. At present, Zixi bread brand demonstration store is under construction.