Mullen River Monon and Monon are not the same brand.
Menglong is a British brand belonging to the ice cream under the umbrella of and Lu Xue, belonging to Unilever Limited, Mulunhe Menglong is Henan Mulunhe Food Group production of the brand, so Mulunhe Menglong and Menglong is not the same brand, no matter whether it is the Mulunhe Menglong or Menglong these two different brands of ice cream in the country's sales are relatively good.
The first Menglong ice cream was born in 1989 in the United Kingdom, entered China in 1996, but also for Chinese consumers to bring a new ice cream experience, is the first hand-held ice cream designed for adults, using the unique technology of the chocolate experts, in 1993 and the road snow brand officially entered the Chinese market to sell ice cream.
Menglong's Brand Dynamics:
September 27, 2021, Unilever Taicang food production base was selected as a world-class "lighthouse factory" where there is the world's first flexible production line of Menglong, the production line in the all-digital automation mode, intelligent operation to meet consumers' individual needs. Intelligent operation to meet consumers' personalized needs.
On January 15, 2022, Unilever, a subsidiary of Menglong, participated in a seminar on the theme of "Science and Technology Innovation Empowering the High-Quality Development of the Food Industry" in Beijing as a representative of the company, and shared its practice and experience in the ice cream industry.
On March 29, 2022, the unveiling ceremony of Unilever and Hollux Taicang production base was held in online form, and the world's first Monarch flexible production line brought the "Three Equals" products, Monarch ice cream flexible production line, which meets the needs of diversified channel customization and realizes the comprehensive digitalization with intelligence, high efficiency and flexibility, automation upgrade, to create higher quality ice cream products.
August 8, 2022, Menglong released the digital collection on the Internet, through technological innovation, to open the unique summer pleasure experience.