High-quality content is the soul and lifeline of cultural tourism. Future content will become a decisive factor in leading consumption. "Freedom, casualness, sense of ceremony, pluralism and individuality" are the labels of young people. Based on this, young people will no longer be confined to big brands, but prefer hotels with attitude and taste. Then the hotel is no longer just a place to rest, but also a sublimation of travelers' poetry and distance. In this regard, Yulan Hotel adheres to the concept of "one city, one store, one product", deepens the concept of "hotel", and builds the hotel into a "city meeting room" integrating humanities and arts, light socialization, healthy catering and new retail.
Over the past few years, Yulan Hotel has devoted itself to the creation of lifestyle and humanistic feelings.
The IP images of original characters with happiness and ritual sense-Miss Lan with beauty, love and exquisite life, and Mr. Yu with talent, love and humanistic care, personify the hotel brand, and romantic stories adorn the journey of consumers, which also makes consumers feel the different love and temperature brought by hotels; The Great Wall of Wan Li is a continuation of the artistic atmosphere created by Yulan Hotel, which brings together the cultural focus of different places and concentrates the cultural characteristics of different cities on a "wall", so that every guest staying in the hotel can feel the history and culture of the city more quickly and deeply.
Boutique breakfast can start a full day. In Yulan Hotel, there are as many as 38 kinds of breakfasts, including Western-style, Chinese-style, porridge, noodles, eggs, sausages, vegetables and milk. Each city has its own unique local menu and has created a brand-new breakfast mode "Let's meet", which allows guests to freely mix ingredients according to their own preferences and enrich their accommodation experience.
Yulan Hotel also redefines the hotel space with light socialization and new retail. Afternoon tea in the hanging garden brings smart enjoyment, and the garden tea room has independent space, which can be used for dinners, small meetings and parties, leading the new trend of the hotel. Yulan Hotel subverts the image of the hotel as a rest place in the past, and innovatively builds the hotel into a coffee bar and a new retail space. The offline demonstration shops and series of fragrance products of orchid coffee and orchid anthology greatly enhance the hotel value.
In addition, Magnolia Hotel refines its own brand tonality based on the five senses of vision, hearing, touch, taste and smell. In order to satisfy consumers' demand for coffee anytime and anywhere, Yulan Hotel has launched "Blue Coffee", which can be tasted by Luoshen Rose Tea, honey grapefruit tea, Mocha and Macchiato. As soon as you step into the hotel, consumers can smell the fragrant coffee, and the multi-dimensional interaction makes it easier for the hotel to penetrate into the hearts of consumers and leave good memories. How can such a hotel not be loved by young people now?