Milk and Fruit Ice in Memory In 1921, on a passenger ship bound for New York, USA, 22-year-old Ruben Mattes was worried. Until then, he was a happy travel enthusiast who vowed to visit all of Europe. While passing through Denmark, he met a girl with blue eyes as deep as the Mediterranean Sea-Jo Bellena. They fell in love at first sight and planned to get married, but the opposition from Qiao's family became the biggest obstacle. They disliked Ruben as a poor boy who had no money and often had to sleep on the streets. In order to be able to be with Joe, Ruben decided to go to the United States to have a try. He settled in New York. After careful consideration, Ruben decided to start a fruit ice business. This is a technique Ruben learned from an ice house while traveling in Italy. It comes from the great Italian traveler Marco Polo in the 13th century. People in the Tang Dynasty discovered that when saltpeter dissolves in water, it absorbs a lot of heat and can lower the water temperature to zero to freeze. This way they mastered the method of making ice in summer. Smart businessmen of the Yuan Dynasty shaved ice chips and added fruit or juice to the ice for sale. This delicacy was brought to Europe by Marco, and it became a fanatical pursuit. In the hope that fruit ice can quickly bring him wealth, smart Ruben gave the fruit ice a nice name - Haagen-dazs. These words are syllables in Danish. Although they have no specific meaning, they Reuben feels that this is to commemorate the happy memories of staying in Denmark. Reuben's business quickly opened in New York. But God played the biggest joke on him - a friend sent a letter telling him that Joe had passed away. It turned out that Joe had been depressed since Ruben left, and finally died of pneumonia. Hearing the news, Ruben felt like a bolt from the blue and stood there blankly. He then smashed everything in the store. The friend pulled Ruben, who was almost crazy, and said: "Jo's last wish was that you live well. She will never forget the milk and fruit ice cream you made!" Ruben did not expect that Qiao would still remember what he had made for her. Milk fruit ice. In order to fulfill Joe's last wish, Ruben began to work hard to make what he thought was the perfect milk and fruit ice. At that time, this was a relatively difficult technology because milk and water had different freezing points. If the temperature was higher, it would not be formed, and if the temperature was lower, it would be too hard. After countless attempts, Ruben finally mastered the details of making milk and fruit ice. Every day he would make a milk and fruit ice cream and put it in the store to watch it melt. He felt like it was Joe tasting it in heaven. In order to make milk and fruit ice cream for his lover, Ruben did not hesitate to spend a lot of money to buy raw materials. He imported the best nuts from Hawaii, including vanilla from Madagascar, coffee from Brazil, and chocolate from Belgium. As time went by, his skills became more and more proficient, and the milk and fruit ice he made not only melted in the mouth, but also had a soft and mellow taste. Ruben felt very happy to be able to do things for Joe. Being moved by love, becoming famous overnight and demanding raw materials for production put Ruben into a dilemma in life. All the profits earned from fruit ice are used to purchase raw materials from all over the world, and they cannot take into account their own lives. When an old customer came to the door, he happened to see the milk and fruit ice made by Ruben. He picked it up excitedly and said, "Ha, Ruben, it turns out you also have ice cream here." Ruben keenly grasped two pieces of information - Milk fruit ice is called "ice cream". And, according to what the customer said, there is now milk and fruit ice on the market. Afraid of missing the opportunity to improve his own milk and fruit ice, Reuben simply closed the store and went to New York's amusement parks and shopping malls to find "ice cream" to taste. As a result, he found that the workmanship of these ice creams was rough, most of the raw materials were sourced locally, and the taste could not be compared with his own. In May 1947, Reuben placed the freshly made vanilla-flavored milk and fruit ice on the table. As a result, two young men, a man and a woman, walked in angrily. They are regular visitors here. The woman said to the man: "Okay, I agree to your last request and eat fruit ice with you again, but we will break up after eating!" After saying that, the woman glanced around the store and walked straight over to pick it up. Reuben puts milk fruit ice on the table. Before Reuben could stop her, she scooped a spoonful into her mouth. That wonderful and special taste conquered a woman's taste buds. She didn't care to say anything else to her male servant and ate a large portion of milk and fruit ice in one go. Ruben wanted to get angry, but the man begged him with humble eyes. Ruben saw his former self in his eyes, and he was willing to do anything for love. Ruben relented. He thought that if he had no chance of love, it would not be bad to create a perfect love for others. While the woman was enjoying her meal, Ruben walked over to her and said, "Miss, how does it taste?" The woman nodded and praised, "This is the best ice cream I have ever eaten." Ruben said, "There is a story in it. You Are you willing to listen?" After saving that love, Ruben thought about it for a few days. He felt that there were so many lovers in the world who failed to cherish love when they were around them. He didn't want others to lose it like he did. So Ruben started selling milk and fruit ice, but because the output was too small, he decided to only sell it to couples in the early stage, and included his own story. Haagen-Dazs became an instant hit. Men and women in New York feel lucky to have the milk and fruit ice here. Although the price is high, people often come and line up even in the middle of the night to buy a piece of milk and fruit ice for their loved ones for the next day. "If you love her, treat her to Haagen-Dazs!" This sentence became the best product advertisement and a true portrayal of New York lovers' expectations for Haagen-Dazs at that time. Haagen-Dazs became famous.

However, Ruben soon had a new trouble - too many people came to his store to taste milk and fruit ice, and he simply could not meet the needs of customers. Until 1960, Ruben's Haagen-Dazs was a hard-to-find luxury product in New York. In 1961, Ruben's troubles were solved - the refrigerator was born. Reuben bought several refrigerators, officially changed the name of milk fruit ice to Haagen-Dazs ice cream according to the popular name, and launched three classic and enduring flavors of vanilla, coffee and chocolate. Reuben's wealth expanded rapidly. Almost everyone who has been to New York remembers the name Haagen-Dazs in their hearts and brings its deliciousness and legend back to their city and country. Haagen-Dazs spreads with love. In 1970, the ice cream industry became popular. In the United States and Europe, ice cream merchants such as Haagen-Dazs, QD, Movenbi, and Guick have a large market. Seeing wealth flowing into the pockets of these ice cream companies like water, some shrewd businessmen could not restrain their envy and jealousy. They began to open stores in their own cities, make ice cream, and then use the names of these well-known brands to sell themselves of ice cream sold out. The emergence of these small shops has greatly disrupted the ice cream market. The ice cream made in small shops is made from inferior materials and uses a lot of chemical flavors, which are even harmful to the human body after consumption. In order to protect their reputations, these companies have sued these fake stores. Ruben learned about the fake Haagen-Dazs store from customers. Several customers have reported that the ice cream sold in his branch tastes very unpleasant. But Ruben hadn't opened any branches at that time, so he thought he must have been in trouble because of someone else pretending to be his. Ruben, furious, felt that this was a blasphemy, a blasphemy against Haagen-Dazs and a blasphemy against Joe. He felt that the existence of those inferior ice creams was damaging to the brand. He decided to go to a nearby city to see the merchants of these fake shops in person and then take legal action. Ruben found the store. The owners were a middle-aged couple. Ruben saw that their ice cream was made of ice, a little creamer, and colorful saccharin. Ruben couldn't help scolding them and warned them: "If you don't stop as soon as possible, you will receive a summons from the court." The man was stunned for a moment, then grabbed Ruben with both hands and begged: "Sir, please Don’t do this, there is a reason why we do this!” The man’s statement made Ruben feel heavy: the man’s wife was seriously ill and needed money for treatment. My husband, who originally worked on an assembly line in a car factory, could not afford the expense with his salary. So, he thought of the highly profitable and best-selling Haagen-Dazs ice cream. On the way back to New York, Ruben thought a lot. He thought of himself when he first arrived in New York. In fact, probably every ice cream owner who pretends to be another brand has his own difficulties and dreams. This made Ruben change his original idea. He asked people to investigate various ice shops pretending to be Haagen-Dazs, and then visited them one by one according to their addresses. While other ice cream companies regarded counterfeit shops as their enemies and were busy with lawsuits, Ruben's sincere visits and negotiations moved many counterfeit shop owners very much. Ruben said: "Now that you all have the equipment, you can actually engage in this industry. If you want, I can let you use the name of Haagen-Dazs, but you have to ensure the quality of each ice cream." From the defendant's crime Fearing the surprise of being officially recognized, Ruben got nearly a hundred Haagen-Dazs branches without much investment. Ruben often said with emotion that this is the power of love, and it is his love that makes Haagen-Dazs. As love spreads, it suddenly becomes the most powerful ice cream company! The taste of gratitude is famous all over the world. In November 1979, Reuben's Haagen-Dazs began to enter Europe. The first stop he chose was Denmark, which he had always dreamed of and had regrets for the rest of his life. As soon as Haagen-Dazs opened in Denmark, franchisees in Denmark played the emotional card and hired actors to interpret Reuben's sad struggle in New York. The love story of Reuben and Joe suddenly became a love fairy tale in the eyes of Danes. Danish lovers are crazy. They are impressed by the love story of Haagen-Dazs and Reuben. Haagen-Dazs also conquers the Danes with its unique taste. They were very convinced of the quality of Haagen-Dazs. A local reporter wrote: "When an infatuated person concentrates on doing things for love, then everything will be impeccable." On December 24, 1979, Reuben in New York Suddenly I received a call from far away. On the phone, a trembling voice said: "Mark, can you still make me a milk fruit ice cream with buckwheat chocolate? Can you forgive me?" Ruben's heart trembled violently, and tears rolled down his cheeks. He recognized her voice and the nickname that belonged only to Joe. He didn't expect that the world would suddenly become so wonderful when Joe was still alive! On Christmas Day, Reuben flew to Denmark to be with Joe. The white-haired Joe cried like a child, choked with sobs that he couldn't say anything. The year after Ruben left, her parents arranged her marriage. Qiao was heartbroken and entrusted a friend to bring a letter to Ruben. She hoped that he would forget her and live a good life, but she didn't expect Ruben to be so devoted! In fact, Joe's husband died three years after marrying Joe. It was the appearance of Haagen-Dazs that gave Joe the courage to reunite with Ruben again. In 1980, Reuben and Joe walked into the church. Immediately, Ruben sold Haagen-Dazs, full of lovesickness and love, to the American Food Company. He wants to spend the rest of his time with his lover.

However, Ruben still participates in the research and development of Haagen-Dazs ice cream every year. He said that he must insist on quality and insist on making Haagen-Dazs a classic of romance and love.