Recently, a number of liquor companies submitted their transcripts for the first quarter of this year. On the evening of April 27th, the performance of Maotai and Wuliangye (22 1.00, +0.58%), the "second best" in liquor industry, which released a quarterly report at the same time, made people stunned. Data show that in the first quarter of this year, Maotai achieved revenue of 24.405 billion yuan, up 65.438+02.76% year-on-year, and net profit of 65.438+03.094 billion yuan, up 65.438+06.69% year-on-year. Wuliangye achieved revenue of 20.238 billion yuan, a year-on-year increase of 65,438+05.05%, and net profit of 7.704 billion yuan, a year-on-year increase of 65,438+08.98%.

△ Data Map Image from CNSPHOTO

Another wine company that makes people stunned is Fen-flavor liquor, which represents Shanxi Fenjiu. The data shows that in the first quarter of this year, Shanxi Liquor achieved revenue of 410.40 billion yuan, a year-on-year increase of10.71%,and a net profit of10.225 billion yuan, a year-on-year increase of 39.36%, which is the largest increase in the performance of liquor enterprises that have published financial reports.

Affected by this, on April 28, A shares staged a "drinking" market. It is understood that on April 28th, among 17 liquor listed companies in the A-share market, 15 shares rose, and Shanxi Fenjiu even experienced a "daily limit". In addition, LU ZHOU LAO JIAO CO.,LTD shares rose by 5.57%, Wuliangye by 4.75%, Fang Shuijing by 4.68% and Shede Liquor by 4.39%. Only Shunxin Agriculture and Yilite shares fell.

In this regard, Liu Xiaowei, an expert in liquor industry, told Huashang Daily that there are two reasons for the "drinking" market in the stock market. First, the FMCG sector is closely related to consumers' lives and has become an investment haven; Second, compared with other industries, the market expects the liquor industry to be less affected by the epidemic.

The quarterly report of dairy enterprises is bleak

In contrast, the quarterly report of dairy companies is much bleak. On the evening of April 28th, the newly listed dairy new dairy (17.6 1, -0.96%) released the first quarterly report of this year. The data shows that in the first quarter of this year, the new dairy industry achieved revenue of 65.438+55 billion yuan, down 65.438+03.66% year-on-year, and achieved a net loss of 26.442 million yuan, down 265.438+06.79% year-on-year. At the same time, Sanyuan also announced its financial report. The data shows that in the first quarter of this year, Sanyuan achieved revenue of1.51.80 billion yuan, down 2 1.9% year-on-year, and realized a net loss of1.51.90 billion yuan, down 325% year-on-year.

In fact, many dairy companies have announced their performance forecasts for the first quarter of this year, most of which are at a loss. Among them, Guangdong Tang Yan Dairy (25.44, +2. 17%) Co., Ltd. (hereinafter referred to as Tang Yan Dairy) realized a net profit of 765,700-984,500 yuan, a year-on-year decrease of 96.5438+0%-93%; Huangshi Group Co., Ltd. (hereinafter referred to as Huangshi Group) also said in the performance forecast that the epidemic situation led to a sharp drop in order demand. It is estimated that the company lost 42.5-50 million yuan in the first quarter, while it made a profit 1056 1800 yuan in the same period last year; Lanzhou Manor Ranch Co., Ltd. (hereinafter referred to as Manor Animal Husbandry) also stated in its performance forecast for the first quarter of this year that the company expects a loss of 9146,700-12,375,000 yuan, compared with a profit of1848,438+0,000 yuan in the same period last year.

△ Data Map Image from CNSPHOTO

On April 28th, liquor stocks rose, while soy sauce stocks such as Haitian Ye Wei and Zhongju Gaoxin rose well. Snacks represented the daily limit of good shops, while the dairy sector was not strong. Among them, New Dairy decreased by 6.35%, Manor Ranch decreased by 3.7%, Sanyuan shares decreased by 2.46%, Tang Yan Dairy decreased by 1. 16%, Huangshi Group decreased by 4.88%, and Cody Dairy decreased by 5.9%.

"Drink" or "drink milk"

For the bleak performance of many dairy companies, many netizens said that they "don't understand" and commented one after another: when the epidemic comes, milk can be avoided and wine must be drunk.

Gao Jianfeng (Bogey &; Gao Jianfeng) told China Business Daily that it is generally believed that necessities are less affected by the epidemic and optional consumer goods are more affected by the epidemic. However, high-end liquor is special, which has been divorced from the consumption attribute and has the investment attribute. It is the most definite market segment of consumer goods, followed by soy sauce and vinegar, quick-frozen food, snack food and dairy products. As a field with low certainty, dairy industry is greatly affected by the epidemic situation.

In fact, the habit of drinking milk has not yet been developed, and dairy products are far from becoming a necessity. It is reported that the per capita consumption of dairy products in China is only 1/3 of the world average, 1/2 in dairy developing countries and 1/7 in dairy developed countries. Not long ago, leading dairy companies such as Yili and Mengniu also staged promotional dramas. Song Liang, a dairy expert, told Huashang Daily that most dairy enterprises will stock up in large quantities during the Spring Festival, and the sudden epidemic has led to a sharp decrease in milk consumption during the Spring Festival. At present, dairy enterprises are stepping up destocking.

Regarding the impact of the epidemic on these two industries, Shen Meng, director of chansons Capital, also admitted to the reporter of Huashang Daily that the impact of the epidemic on dairy industry is greater than that of liquor, because the consumption of liquor can be delayed for several months, but dairy products have a time limit, and poor sales must be discounted, otherwise it can only be destroyed.

Recently, however, when answering a question about how foreign students can prevent COVID-19, Professor Zhang Wenhong, the head of the expert group of clinical treatment in COVID-19 and the director of infection department of Huashan Hospital affiliated to Fudan University, encouraged them to drink more milk. This should be a "bright light" for dairy enterprises in adversity.