We found that Xiaomi Company applied for several trademarks, such as Grain Factory, Grain Store, Changliang and Coarse Grain Factory, and officially recognized this title, thus assuming the title of Grain Factory.
According to the inquiry, Xiaomi Company submitted more than 100 of the above trademarks in one breath, and 45 categories were fully protected.
Regarding the origin of the name of Xiaomi Company, Lei Jun once mentioned, "In the follow-up discussion, I suddenly thought of my favorite sentence-'A grain of rice is as big as Xumishan'."
When someone suggested that the company be called "rice", investor Liu Qin said: "The Internet naturally avoids being big and comprehensive. We don't take the big one, we take the small one. Let's call it Xiaomi. "
As a result, Xiaomi Company was officially named.
In order to protect Xiaomi brand, Xiaomi company's efforts in trademark layout have also been talked about by everyone.
As we all know, Xiaomi Company has registered the whole "Mi's family" under its name, and has collected trademarks such as "Xiaomi, Rice, Black Rice, Green Rice, Barley, Xiaomi, Shrimp, Rice Flour and Rice", which makes people gasp in admiration.
The application of Xiaomi Company to register the trademark related to "Grain Factory" is not only the recognition of Internet nicknames, but also the protection and defensive layout of the brand.
Before Xiaomi, Tencent and Netease had registered the trademarks of "Goose Factory" and "Pig Factory" and accepted the ridicule of netizens.
For these Internet giants, even posthumous title in rivers and lakes often has a great spread. "Goose factory", "pig factory" and "grain factory" have long been deeply rooted in people's hearts.
At this time, it is wise to register these nicknames defensively in advance.