In modern society, many young people don't eat breakfast on time, and they are eager to go to work and often eat two bites of bread instead of breakfast. With the accelerating pace of life, this method has also become the choice of many young people. It is precisely because of the demand in the bread market that many brands have been born. In such fierce brand competition, one company stands out from it, which is Taoli Bread.

Relying on the huge market demand and the unanimous reputation of consumers, Taoli Bread has not only occupied the Northeast market and become the "king of bread", but also has a place in all parts of the country. The founder of Taoli Bread is a retired teacher. Wu Zhigang founded Taoli Bread at the age of 60. The company's main business is bread and bakery products. With the brand core of "Taoli", it was successfully listed on A shares in 20 15, becoming the first bread share in China.

For many people, 60 is just the age to retire and enjoy the comfortable old age. At this time, few people choose to start a business. However, Wu Zhigang is a special case. At the age of 85 this year, he is still fighting in the A-share market, and he is not old at all.

After retiring from the post of teacher, Wu Zhigang always feels uncomfortable being idle every day. He has always wanted to find something to do, and it is very difficult for him to find another job. So he decided to start a business and let himself not be idle every day. 1995 At that time, it can be said that it was the peak period of entrepreneurship, and many entrepreneurs appeared in various industries. For Wu Zhigang, who is 60 years old, the advantage in the market is still relatively small.

But Wu Zhigang didn't give up the idea of starting a business. At that time, he also liked bread very much and often went to the bakery to buy some bread to take back. But at that time, there were not many bread brands on the market, and the taste could not be guaranteed, so he set his goal of starting his own business as a bread factory.

After having an idea, it is natural to take action. After being a teacher for so many years, Mr. Wu has also accumulated some wealth. So he used all his accumulated wealth to open a "Taoli" bakery, which appeared in the market with a slow and steady plan. Promising that bread will not stay overnight, without preservatives, and focusing on the brand "Taoli", it quickly gained a response in the market.

Because of its wide popularity in the market, Wu Zhigang has set its sights on the longer-term domestic market. In the national bread market, the popularity of peach and plum bread is also high. According to the 20 18 annual report of Taoli Bread, the operating income reached 4.833 billion, and the net profit reached 642 million, both of which were on the increase year-on-year.

Some people may think that they rarely see the brand of peach and plum bread. Why can the company's annual revenue reach 4 billion? In fact, the demand of domestic bread market is still very strong, and the baking industry has been growing since 20 13. With the revenue of nearly 5 billion yuan, Taoli Bread has been able to occupy the market share of the bread industry 13.7% and is a well-deserved leader in the bread industry.

Coupled with the shortage of bread supply, Taoli Bread is the only listed company specializing in bread, and its position in the market should not be underestimated. It can be seen from Wu Zhigang's entrepreneurial process that entrepreneurship has little to do with age. As long as you have an idea and are willing to work hard for it, you may also become a rich man.