In order to ensure the solid development of activities, it is often necessary to make an activity plan in advance, which is made for an activity, including detailed rules and steps for the implementation of specific actions. How should the activity plan be made? The following is my collection of marketing planning schemes for cake shop opening activities (generally 6), for reference only. Welcome to reading.
Marketing planning scheme of cake shop opening activity 1 1. Activity background
Mother's Day is a festival to thank mothers, which coincides with the filial piety of China people and is very suitable for promotion activities. At the same time, the shrinking of May Day promotion can be supplemented by Mother's Day promotion activities.
Second, the purpose of the activity
Increase sales and create an image.
Third, activity planning
Accelerate the warm atmosphere of Mother's Day, convey the gratitude complex of Mother's Day, raise people's attention to Mother's Day, make perfect Mother's Day cakes with small profits but quick turnover, and improve sales and store image.
Fourth, the theme of the event
Sweet mother's heart
Verb (abbreviation of verb) activity content
1, price (small profits but quick turnover). Thousands of perfect sweet cakes, low-priced sweet Mother's Day, each Mother's Day cake is sold at the price of 10 yuan, and a carnation is presented.
2. Lottery: All customers who shop in the store during Mother's Day can draw a lottery, and the prize is an X ticket.
3. Make a set cake for Mother's Day and send a family photo or a bottle of red wine.
Popularization of intransitive verbs
1, leaflets, dm sheets, distributed in major supermarkets, shopping malls, schools, white-collar gathering areas.
2. Publicity of hanging flags, colored strips and display boards in the store; Posters outside the store.
3. Radio publicity.
Seven. Activity budget
(omitted)
Eight. Implementation of activities
1, the preparation of promotional gifts should be in place.
2. Promoters are in place to ensure the normal promotion of cakes.
3. Reception staff should be trained to guide customers to solve the problems of cake making and promotion activities.
Marketing planning scheme for cake shop opening II. Promotion method:
1, using discounts to promote sales
2. Give a free gift when it is full.
3. Redeem points or pay points in cash
Step 4 increase the purchase price
5. when it is full, it will be reduced.
6. These promotional activities have their own advantages and disadvantages.
Second, the purpose of promotion:
Cake shops take advantage of the large customer flow during Mid-Autumn Festival and National Day to promote sales. The purpose is to retain big customers. So as to earn more credits and money.
Third, the early promotion work:
1. Supply problem: determine the cake for promotion and prepare enough goods. Different cakes adopt different promotion methods. In addition, for discounted goods, we should choose big cakes as promotional items. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect sales, but also affect buyers' praise for us. If you meet an awkward buyer, it will be really difficult to give you a bad review. Even if it can be cancelled, it will cost a lot of time and energy in vain. That's not worth it.
2. Determination of customer groups: In order to promote sales, of course, it is necessary to clarify the target of promotion. The target of promotion is your target consumer group. These talents are your source of wealth, not yourself. Therefore, the promotion must spread the promotion information to your target group, and your target consumer group will know it before the promotion will be effective. If you sell yourself, it's just casting pearls before swine.
Determine the target audience, and then choose the appropriate means of communication, such as online Wangwang news, signature documents, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, etc. Can play a role in spreading information.
Only when customers are sure can they choose the appropriate promotion method.
Four. Introduction of activity promotion plan
1, free when it is full.
When the cake order reaches a certain amount (10), a free gift (one national emblem) will be given.
2. Redeem points or pay points in cash
Exchange points for cakes. Ten yuan is one cent. This is a very good return for old loyal users. This will also allow buyers with few points to shop more. If your cake points are attractive enough, maybe some buyers will go on a shopping spree to get enough points. This kind of promotion can attract customers to shop again and introduce new customers to shop, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to online stores!
3. Big discounts
Anyone who buys things in our store on the Mid-Autumn Festival and October 1st can "2 yuan can buy cakes worth 5 yuan in our store" or "1 yuan can choose cakes with the original price at will in our store". Only in this way can buyers be more attractive to our baby. It is always generally believed that the quality of discounted goods will always be worse. This is a psychological suggestion. To dispel this psychological hint, the buyer should think that the cake I bought was actually the original price, but I spent less money and earned it.
This is actually similar to a discount. But the feeling for the buyer is completely different, if you give a 7 to the baby with 5 yuan. 30% off, the buyer thinks this baby is worth 3 yuan, so his quality is estimated to be 3 yuan. However, if you change the discount to "you can take the cake with 5 yuan value if you spend 2 yuan", the buyer will think that the value of this cake is still 5 yuan, but I only need to spend 2 yuan to get it, and the quality is still 5 yuan's.
Step 4 increase the purchase price
On the basis of buying a specific cake, consumers can get the cake with the activity content at a low price by increasing the activity amount; For example, if you buy a coat and add some money, you can buy headgear and other equipment at a low price.
5. when it is full, it will be reduced.
We will give you 10 yuan everything you bought in our shop during the Mid-Autumn Festival and October 1st. 30 yuan, minus 5 yuan.
6. Buy and give.
On the Mid-Autumn Festival and October 1st, whoever buys the designated cakes in our shop will be given valuable items. Cases, such as buying clothes and equipment and sending beautiful headdresses.
7. lucky draw
Lottery is a very attractive promotion scheme. 10/day During the Mid-Autumn Festival, all buyers who buy things in our store can participate in the lucky draw once. Opportunity is not to be missed. A hundred dollars prize is waiting for you!
In addition, as soon as the essence post is released, soft text can also be used, as long as it contains promotional information or product information; The second is to establish more friendship links, especially those shops with large page views. Many people come across your shop while browsing; The third is to use search skillfully. It is suggested that the names of stores and treasures should be added with search keywords commonly used by buyers, which can increase the exposure of online stores, such as national day promotions and national day specials.
Marketing planning scheme for cake shop opening activity 3 Activity time:
August 7th, 20xx —— August 20th16th.
Activity purpose:
Promotion is an indispensable traditional marketing method for every festival. Theme promotion activities are aimed at seeking more sensational communication effects in regional markets and consumer groups and seeking a breakthrough in traditional marketing methods.
Product mix:
4 European cakes (each series 1 block) and 8 western cakes (2 for each series and 4 for a suit).
Promotion activities:
Mode 1: Full of romance.
☆ Every time you buy a Valentine's Day-themed cake or scrapbook suit, you will get a Valentine's Day rose with exquisite packaging.
Note: roses are purchased locally by customers or offices, or chocolate roses are developed and produced by the company.
Method 2: Romantic taste-product tasting
☆ The cut products are displayed in the freezer with trays, but don't cut them at one time to maintain the integrity of the products.
☆ When picking up the products, clamp them on the paper plate, and the toothpicks (small forks) are taken by the customers.
☆ Make sure to introduce the activities to customers before trying out the products, and give different products according to the characteristics of customers.
☆ After tasting the product, we should introduce the product features and the main points of repeated activities, understand the customer's reaction, and recommend the product portfolio in a targeted manner.
Mode 3: Entertainment interactive activities-quiz with prizes
Objective: Let consumers fully feel the close connection between the event and Italy, so as to give them an authentic European-style Italian cake in Huicheng.
Mode of operation: outside the store (inside the store), questions and answers about Italian geographical and historical knowledge and love poems are hung (reusable, limited to 100 copies per day, and the gifts are wallet dolls), and consumers can choose their own questions. If they answer the questions correctly, they can get a doll wallet as a prize.
Marketing planning scheme of cake shop opening activity 4 Activity purpose:
Clarify the theme of X cake, promote Huicheng cake brand and drive cake sales through promotion and interaction with consumers.
Activity theme:
"Happiness is simple and brave to expose."
Brand-new u fresh yogurt, six different styles and tastes. Now define the theme: love for family. The theme is divided into three aspects: about family, about friendship and about love.
About family
On the most helpless road of life, family is the most lasting motivation, giving us selfless help and dependence; On the most lonely emotional road, family members are the most sincere companions, which makes us feel incomparable warmth and comfort; At the most helpless crossroads, affection is the clearest road sign, guiding us to reach our goal smoothly. (Define cake: "Thanksgiving Day" and "Missing")
About friendship
I deeply understand how much time you spent and how many difficulties you overcame to achieve immediate results. Please believe that in the process of your pursuit, struggle and efforts, I will always stand by with a smile. (define a cake: "friendship lasts forever" and "happiness")
About love
You meet someone and you love him more, then you will lose him forever. Then, you meet another one who loves you more, and you will leave him sooner or later. Until one day, you meet someone and you fall in love. Finally understand, all the search, there is a process. Once upon a time on a cliff, now it's close at hand. (Define cake: Love in One Love and Love in Eden)
Activity time:
x . 10. 1-x . 10.7
Activity content:
The National Day is full of joy, and Huicheng's "Happy, Simple and Brave Glowing" promotion activity has begun!
Customers can get a set of X-themed exquisite tableware by immediately uploading "happiness photos" when they buy a U-fresh yogurt-themed cake (all uploaded "happiness photos" will be displayed in the store). Customers who spend xX yuan at one time will be given a voucher of 10 yuan, and the use period of the voucher will be the whole year. If you spend all of 200 yuan's cash that day, you can get another "breakfast bread" with the shopping invoice or receipt. (Individually packaged, worth about 8 yuan)
If you spend all the cash in 500 yuan that day, you can get a gift box of "Little Cheese" with the shopping invoice or receipt. (Value around 20 yuan)
If the cash consumption on that day reaches 1000 yuan, you can get another "collagen" gift box with the shopping invoice or receipt. (Value around 80 yuan)
Each store negotiates with the manufacturer according to the value of the gift and customizes the gift. After the event, payment will be made according to the actual number of gifts. In principle, each participating brand will bear 50% of the expenses.
The publicity of the previous activities mainly adopts the way of distributing advertising leaflets and leaflets.
Activity mode:
"Happiness is simple and brave to expose."
X brand new u fresh yogurt theme cake.
Activity 1: Customers who buy U fresh yogurt theme cakes can get a set of X exquisite tableware as long as they upload a "happy photo" on the spot.
Activity 2: Customers who spend over 100 yuan in cash on that day will be given 10 yuan vouchers.
If you spend all the cash in 200 yuan that day, you can get another "breakfast bread" with the shopping invoice or receipt. (individually packaged, worth about 15 yuan)
If you spend all the cash in 300 yuan on that day, you can get a gift box of "Little Cheese" with the shopping invoice or receipt. (Value around 20 yuan)
If you spend all the cash in 600 yuan on that day, you can get another "collagen" gift box with the shopping invoice or receipt. (Value around 80 yuan)
Customers who shop all over 200 yuan in a single store on the same day can participate in the lucky draw with the purchase invoice, and have the opportunity to get a full and half refund of the tickets.
Operating rules:
Each store has a lottery box containing 20 ping-pong balls (including 1 full court, 2 half-court games, 17 commemorative prize, and supermarket cakes can be selected), and the staff need to stamp "L" on the invoices of customers participating in the activities to draw the lottery immediately.
Marketing planning scheme for cake shop opening activities 5 I. Industry overview
I will walk out of the ivory tower next year. Due to the impact of the economic crisis, I am interested in the catering industry. I plan to open a cake shop after graduation. Cake shops have great prospects for development. Now people have a good life, high consumption level and high pursuit of quality of life. Comprehensive cake shops have become a major trend of urban consumption.
Second, the cake shop overview
1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop. Later, it will gradually develop into cake chain stores such as Andriessen and Chaoyangfang.
Our store needs 95,000 venture capital.
Third, the business objectives
Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a' famous brand' in the cake market.
Fourth, market analysis.
1. source: our target customers are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.
Verb (abbreviation for verb) business plan
1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.
2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
It is understood that a group of consumption rates have been found: "The price that customers have never had." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making high-quality cakes with good materials can we attract and retain customers. "
The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.
9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.
1 1. The food industry has special job skills requirements: employees must hold "health certificates".
Financial estimation of intransitive verbs
Start-up assets: about 95,000 yuan.
Equipment investment:
1. The rent is 5000 yuan.
2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).
3. About 65,438+0, 500 yuan put into shelves and sold watches.
Within 4.500 yuan, employees (2 people) should wear the same clothes.
5. Investment in machinery and equipment: 80,000 yuan (including complete sets of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.
Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.
Monthly expenditure: 14033 yuan. Rent: it is located in a densely populated residential area, community business street, and a lot close to children (such as around kindergartens or playgrounds), about 5,000 yuan.
Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
Seven. Analysis of risks and constraints:
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.
Marketing planning scheme of cake shop opening activity 6 I. Activity background:
Mother's Day is a festival to thank mothers, which coincides with the filial piety of China people and is very suitable for promotion activities. At the same time, the shrinking of May Day promotion activities can be supplemented by Mother's Day promotion activities.
Second, the purpose of the activity:
Increase sales and create an image.
Third, the activity planning:
Accelerate the warm atmosphere of Mother's Day, convey the gratitude complex of Mother's Day, raise people's attention to Mother's Day, make perfect Mother's Day cakes with small profits but quick turnover, and improve sales and store image.
Fourth, the theme of the event:
Lovely mother's heart.
Verb (short for verb) activity:
1, price (small profits but quick turnover). Thousands of perfect sweet cakes, low-priced sweet Mother's Day, each Mother's Day cake is sold at the price of 10 yuan, and a carnation is presented.
2. Lottery: All customers who shop in our store during Mother's Day can draw a lottery, and the prize is a XX coupon.
3. Make a set cake for Mother's Day and send a family photo or a bottle of red wine.
Promotion of intransitive verbs;
1, leaflets, DM sheets, distributed in major supermarkets, shopping malls, schools, white-collar gathering areas.
2. Publicity of hanging flags, colored strips and display boards in the store; Posters outside the store.
3. Radio publicity.
Seven. Activity budget:
leave out
;