Basic model 12, hidden model 1, one * * * thirteen models. POP MART cinnamon roll blind bag has six cinnamon rolls plus 1 hidden items and one * * * seven items.

Taking cosmetics as an example, POP MART has signed a joint name with cosmetics brands such as Tangduo, Kiehl's and MakeUpForEver. Cosmetic brands have gained female users in POP MART by launching joint blind boxes and cosmetics, and POP MART has also brushed a wave of presence among its target consumer groups as scheduled, and tapped potential consumers. According to the financial report, in 20021year, the income from joint IP licensing was 37.7 million yuan, a year-on-year increase of 102%.