1, the design of mooncake gift boxes should know the target groups of their products, and the specific customer groups are the elderly, white-collar workers, women and men. And make design styles for different groups of people. The analysis of customer groups includes the analysis of their spending power, preferences and concerns when buying goods.

2. Understand the gender and age of customers, and understand the consumption ability and hobbies of the target group of goods. It is best to design the mooncake packaging according to customers' preferences.

3. When designing mooncake gift boxes, we should first emphasize the striking effect of packaging, attract consumers' attention through direct and obvious stimulation, so that consumers can first be interested and attractive in the packaging of goods, and then produce purchasing behavior.