In order to ensure that activities are carried out in an orderly and forceful manner, it is often necessary to formulate a well-thought-out activity program in advance, the activity program refers to a plan for a particular activity developed by the instrument. So the question is, how to write a program of activities? Here is my restaurant for you to organize the Spring Festival event planning ideas program (selected 5), I hope to help you.
Restaurant Spring Festival event planning creative program 1First, the purpose of the event:
Through this party to enrich the spare time of employees, strengthen the communication between managers and employees, understanding, trust, and enhance the spirit of teamwork, to lay a good foundation for next year.
Second, the time of the event:
Third, the location of the event:
Fifth floor Jinhong Hall
Fourth, the content of the event:
1, the leadership of the speech
2, the Department of Video
3, program performance
4, interspersed with games
5, dining (table meal form) V. Preparatory process:
6, the flow of the event:
1, the opening dance (3 minutes)
2, the host opened the opening speech
3, Department manager's New Year's speech
4, departmental video
5, program
6, interspersed with two games
7, to be selected games:
1, blessing word solitaire
Each table each time to send one person to stand up and say a New Year's greeting, the first word of the wish must be the same as the last word of the last table to say the wish. The first word must be the same as the last word of the previous table's toast, or at least "harmonized". The person who made a mistake in saying a New Year's message will draw a slip of paper indicating the content of the performance, and then perform a program according to the content of the slip of paper, or directly get a gift. After the performance of the staff, send a small gift.
2, COPY does not go out of shape
Each table elected 2 representatives, **** 20 people divided into 4 groups, in accordance with the extracted title to perform a set of actions, the last person to say the content of the show. The group with the correct answer, each person to send 1 prize.
3, head to head: the organizer to prepare a longer and tongue-twisting words (such as: two points is ice three points is clear four points is point two points is cold three points is clarified four points is steamed such a word to know how much), each group (each group of not less than 12 people) to send a representative of the front of the silent memory of the sentence, go back to the specified time through the "head to ear
4. Weather forecast: light rain patting shoulders, medium rain patting legs, heavy rain applauding, stormy weather stomping feet. First clap yourself, then clap each other in groups of two or three. Comparison of different effects, 30' thinking, the role of collaboration. Do it again.
5, memory test
Brief description: With more and more to remember things, try to see if you can number of people: unlimited game method:
① all people in a circle, starting with the first person to say, "Today I ate a AA" (AA for the name of the random food!).
② then the second person then said, ate a AA, two BB ... (BB different food names!)
③Pass it on and on like this, each person must repeat the previous food name and add a new one.
④ Keep going until someone makes a mistake in the middle of the game!
⑤ Examples of topics: you can choose some difficult food names or dish names! Or something that is not easy to eat normally! Example: Beef Soup with Dried Eggs and Scallops.
Restaurant Spring Festival event planning creative program 2
Reunion Banquet" in the Chinese New Year is essential to the family feast, has become a happy family, reunion to celebrate the necessary dietary activities. On New Year's Eve every year, the whole family gathered around to eat a lively reunion feast, is the Chinese people for thousands of years the continuation of a long custom. It is a custom that has lasted for thousands of years and is practiced from the south to the north, from the east to the west, all over the country, even among the Chinese who have been living in a foreign country for a long time. Reunion feast is also a way for people to express the cultural psychology of the Chinese community through food and drink during the Chinese New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the New Year's culture, which carries the civilization accumulation and cultural connotation of the "New Year's culture" of the Chinese nation for thousands of years. As the restaurant will usher in a wave of promotional boom, how to attract more customers through the innovation of the reunion dinner booking has become a priority to solve.
First, the activities of the atmosphere to create
Many restaurants will be on the day of the festival to hand out red packets, which is just one or two dollars, mainly to create the atmosphere, some will also be created by asking customers for red packets, but this way is not relatively good, in addition to the other will be taken to each guest to express their blessings for the New Year's way to create
Second, "reunion banquet" menu arrangement
1, four hot dishes: steamed guppy (Mandarin fish), three fresh fish maw, chicken fire dried silk, snow vegetables asparagus
2, four cold dishes: brine rabbit meat, pickled pepper fungus, cold white celery, jellyfish radish
3, soup, staple food: fresh mushrooms in soup, chestnut rice cake;
4, after-dinner fruit: get together:
Ingredients: 100 grams of red and yellow cherries, 100 grams of small tomatoes (cherry), 100 grams of small cucumber (Dutch cucumber), 100 grams of 100% fresh orange juice 50 grams.
Preparation: small tomatoes washed to remove the tip, cut in half, small cucumber washed to remove the two heads cut into small sections, put into the dish, pour 50 grams of fresh orange juice that is, the total calories of this product is about 110 kcal.
Note: The new year we all figure festive, so in the name of the dish above must be innovative, to highlight the blessings and other good thematic significance, such as the New Year's Eve, the Golden Jade full of tang and so on.
Third, background music
can play some expression of joy, blessings of the music, such as: joyful, step by step, the Spring Festival Overture, unforgettable this evening, flowers and the moon, the golden snake dance
Fourth, the restaurant decoration
In order to highlight the joyful, bustling In order to highlight the festive, lively atmosphere, the restaurant will generally be set up with the Spring Festival theme related decorations hanging, the main color for the red tone. A variety of restaurants can be based on their own positioning, to carry out the appropriate arrangements.
A preface
China's hard-working people, in thousands of years of exploration and development of food culture, and gradually formed a different style of Cantonese, Lu, Hunan, Sichuan and other major cuisines and food with local characteristics. Peking Duck is a famous food in Beijing, which is famous for its red color, tender meat, mellow flavor, fat but not greasy, and is known as "the world's delicious food" and is well known all over the world. Duck King roast duck is a modern duck master adhering to the traditional duck craft developed a new school of roast duck, duck surface color of golden oil, outside the crispy and tender meat, there is a special taste of fresh, is the best of the duck.
Today's Xuanhua catering Spring Festival industry, the development trend can be summarized as follows: the development of a very rapid, expanding scale, the market continues to prosper. However, the prosperity of the same time means increased competition, there is always a catering Spring Festival store down, there are new stores to stand up, but there are always a few in the big waves of sand in a firm foothold and continue to grow and develop. As Beijing new duck in Xuanhua catering Spring Festival industry on behalf of the "duck king duck" should become a resounding sign.
Second, the market / business analysis
Xuanhua catering Spring Festival market is also fierce competition, a variety of large and small hotels, restaurants, competing for Xuanhua's limited catering Spring Festival resources, the impact of the diners' sense of taste, vision.
A hotel to be successful, must have the following conditions: (1), with their own characteristics; (2), comprehensive (quality) management; (3), enough market operating funds; (4), innovation, and constantly push the envelope. These conditions are indispensable, otherwise, it is a flash in the pan. This is also the reason why many hotels and restaurants open and quickly disappear.
Oriental Duck King Restaurant, is the original Oriental Gourmet Court on the basis of the newborn restaurant. Oriental bath, Oriental Gourmet Court after years of publicity and operation, has been in Zhang, Xuan area has a certain degree of visibility, in Xuanhua is a household name. If you can use the "Oriental" in Xuanhua's popularity to continue to promote the Oriental Duck King restaurant, improve the quality of food (connoisseur reviews a little worse), plus coughing and bursting puri ⒐芾恚艹Zhou food and drink Spring Festival sector of the rising star.
Third, marketing planning
Catering Spring Festival service is to make customers satisfied, only customer satisfaction, the hotel can get profits; to do a good job of quality service, inseparable from the internal staff of the enterprise's 'efforts; the success of the marketing of the internal staff and to the overall (quality) management, effective incentives and a good corporate The company's marketing efforts are based on comprehensive (quality) management, effective incentives, and a good corporate cultural atmosphere.
Duck King Restaurant opened two months, is now organizing "return consumer care" promotional activities. Taking this opportunity, customer satisfaction marketing, internal staff marketing and cultural marketing should be combined as the focus of this activity.
1, the purpose of this activity: to increase the "Oriental Duck King Restaurant" brand influence, enhance visibility and reputation; to enhance the "Oriental" image, enhance competitiveness; to strengthen the staff's corporate loyalty and centripetal force; to improve the staff's sense of service, work motivation; to further improve the staff's service consciousness and motivation.
2, activity time: July 1 - 15, *** count 15 days.
3, the number of participants: all employees of the East, dining customers and so on.
4, customer satisfaction, employee satisfaction, management improvement, cultural innovation
Fourth, the specific program planning
(a) SP program
1, "Smile Service"
During the event, so all employees smile service, careful and patient, so that customers come back satisfied, improve the customer's feeling of consumption value. Specific implementation of the following:
July 5 before the mobilization meeting, 6 - 15 days between the waiter to carry out "service contest", set up a special page in the hall, the daily evaluation of the "day service star", and give material and other services. Star of the day", and give material incentives.
2, special
(1) daily launch of a special dish, the day does not repeat.
(2) with the customer ordered dishes plus bonus part of the dishes, such as consumption of 100 yuan to send two small dishes; 200 yuan or more, plus bonus 2 gazpacho; 500 yuan or more, plus bonus 4 gazpacho and so on.
(3) discount, which is a rapid increase in consumption of the magic weapon, it is recommended that appropriate discounts to stimulate consumption.
(2) internal marketing program
Internal marketing is a management strategy, the core is the development of staff customer awareness, and then the products and services to the external market before the current internal staff marketing. This requires two-way communication between employees and employees, employees and the enterprise, *** enjoy information, the use of effective incentives.
1, within all employees to strengthen the warmth of management, requiring each employee will be faced with other employees as their own customers, like treating customers as services. And in the future, the internal staff marketing fixed.
2, essay contest
Internal staff essay: "my choice - Oriental" (all employees write, bathing, catering Spring Festival to write one of. The purpose is to cultivate staff love "Oriental" emotions, so that we are united, *** with the creation of the "New Oriental"!)
Requirements:
(1) the subject matter around the Oriental Duck King restaurant, Oriental bath things that happen, can be work experience, thoughts, sentiments and so on.
(2) The genre is not limited. Prose, essay, narrative, argumentative essay, poetry can be.
(3) The deadline is July 13th.
Encourage all employees to actively contribute. The essay activity awarded a first prize, a bonus of 200 yuan; two second prize, a bonus of 100 yuan; five third prize, a bonus of 50 yuan. And centralized exhibition.
3, cost-saving contest
Through a series of activities, the internal staff re-education, to provide its enthusiasm.
(C) product marketing program
1, while pushing the special catering Spring Festival, to promote couples packages, business packages, family packages, filial piety packages and so on. Such as: couples package can be launched 38 yuan, 48 yuan, 58 yuan, etc. (unknown to the catering Spring Festival, for reference only).
2, green feast: With the improvement of living standards, people's diet is not only to solve the problem of food and drink, but to eat "green", eat "healthy". The introduction of green family dinner, will undoubtedly be favored by consumers. In the use of raw materials, push fresh green food; cooking style combined with modern consumer fashion, so that the flavor of the dishes, nutritional; in the family dinner menu, focus on the nutritional mix of dishes, balanced diet, to meet people's health requirements. Strongly recommended that the kitchen launched!!!!
(D) cultural marketing program
To publicize the "Oriental" corporate culture to consumers, to enhance the influence of Oriental enterprises in the target consumer groups.
In the bus body production Duck King restaurant environment pictures, roast duck production flow charts and the hotel's spirit of the slogan (Oriental Duck King restaurant to remind you: attention to diet and health), so that customers to "eat" as a kind of enjoyment, so that customers will be happy to forget to come back.
Fifth, advertising and marketing programs
In the modern world of developed information, the media is undoubtedly a medium to attract the public eye. According to different media have different media audience characteristics, reasonable market positioning and target customer positioning, reasonable choice of media advertising, not one-sided pursuit of coverage, resulting in waste of advertising.
The combination of hard and soft advertising, both hard and soft, has achieved better results. Utilize media integration to achieve small investment, big output.
Six, the effect of analysis
1, publicity and momentum, so that consumers have a strong sense of memory, causing good word-of-mouth publicity, improve visibility and reputation.
2, the store is full of human touch, attentive service, can enhance the target consumer loyalty to the enterprise.
3, through the service contest, essay contest, cost-saving contest, can greatly enhance the staff's sense of belonging and centripetal force of the enterprise, improve the work enthusiasm.
4, through the promotion, enhance turnover. Day evaluation of the "service star of the day", and give material incentives.
5, special
(1) daily launch a special dish, the day does not repeat.
(2) with the customer ordered dishes plus bonus part of the dishes, such as consumption of 100 yuan to send two small dishes; 200 yuan or more, plus bonus 2 gazpacho; 500 yuan or more, plus bonus 4 gazpacho and so on.
(3) discount, which is a rapid increase in consumption of the magic weapon, it is recommended that appropriate discounts to stimulate consumption.
Restaurant Spring Festival event planning ideas 4First, the background
The Spring Festival is the most solemn and most characteristic of Chinese folk traditional festivals, in this day people have a family reunion, *** congratulations on the new year, to welcome Jubilee to receive the blessing, pray for a good year. Also on this day, people visit friends and relatives, courtesy! Our Spring Festival promotional activities are in such a strong festive atmosphere under the lively start, the promotional theme is - "New Year send good gifts, red luck when the head", full amount of New Year's Lishui Feng 1 (with special coupons), in addition to special coupons coupons can continue to attract customers to come and spend again, but also to attract customers to come and spend again, but also to attract customers to come and spend again. In addition to the coupon can continue to attract customers to come to consume again, but also launched a strong Chinese New Year characteristics of the xx package, buy a package that sends a cartoon doll, cartoon doll used in the year of the tiger the hottest tiger modeling image, naive, cute full! The atmosphere of the event was festive and lively, not only highlighting the rich traditional cultural characteristics of the Spring Festival, but also expressing the best wishes of Pyle to customers for the new year!
Second, the promotion of the target
1, the festival turnover than the same period the previous year a substantial increase;
2, to create a joyful festive atmosphere in the store;
3, to enhance the overall Pai Le brand image.
Third, the theme of the event
New Year's gift, red luck when the head
Fourth, the activities
Activity Details:
1, where the purchase of New Year's "xx package
Where a one-time cash consumption of xx yuan to send "New Year's red packets" a more 20xx Pai Le Burger New Year's limited edition powerful enjoyment of a coupon, that is, you can enjoy a variety of food at the lowest price throughout the year! The number is limited, while stocks last!
3, explosive enjoyment coupon content (each offer has two coupons, *** 12):
(1) front: crispy chicken burger is only 4 yuan
Where the purchase of any burger at regular prices can be free of charge to get a cup of pomelo tea
Purchase of any set meal +1 yuan to get the explosion of chicken rice 1
Purchase of any set menu +2 yuan to get a pair of spicy wings
Purchase of any set menu +2 yuan to get the spicy wings 1 pair of
Purchase any set meal and get 2 skewers of meat and bone for $2
Purchase any set meal and get 1 Golden Butterfly Shrimp for $3
(2) The reverse side of the card: the rules of use
(4) The rules of use of the Powerful Enjoyment Coupon are as follows:
(1) This card is only available at the restaurant, and can only be used once;
(2) Please present the card before ordering. (2) Please present this card before ordering, this card is not exchangeable for cash;
(3) This card is valid from now until February 28, 20xx;
(4) In the premise of Chinese law, Pyle Burger reserves the right to the final interpretation of this activity!
Activity time: from now on - February 28
Participating products: the whole line of products;
Restaurant Spring Festival event planning creative program 5A. Activity time and the overall goal
Through the New Year's Eve dinner planning activities. Expand the popularity of the restaurant, strengthen the emotional ties with customers, guide the consumption of the people of Hongdong County, so as to achieve certain economic and social benefits.
Second, the planning content
(a) New Year's Eve dinner package price:
a, five blessings to welcome the door feast.
b, six six big luck banquet.
c. Congratulations on wealth banquet.
d. Auspicious banquet.
e. Flying Yellow Banquet.
f. Golden Snake Spring Banquet.
g, Golden Jade Banquet 588 yuan / table 688 yuan / table 888 yuan / table 1288 yuan / table 1688 yuan / table XX yuan / table 2888 yuan / table.
(B) box New Year's Eve dinner discount rules:
1, where the guests come to dine, each table is presented with a plate of candy, a plate of dried fruit, a fruit plate.
2, each table can participate in the lucky draw, table gifts, 100% winners.
3. Dining standard reaches RMB 888 and above, one discount card for ordinary standard room will be given.
For dining standard of 1288RMB and above, you will receive a discount card for standard room and free soft drink.
For meals of RMB 1,688 and above, a discount card for a standard room, complimentary soft drinks and local beer, and a bottle of local wine.
4. Free New Year's dumplings half a catty per table, which will last until the fifth day of the first month of the Lunar New Year.
(C) the implementation of steps:
1, communicate with the catering department and the Ministry of production, familiar with the details of the package, so as to do a good job.
2, divided into customer groups. (Selection of vip customers)
3, visit the customer and try hard to get the order, and tell the guests to order food time needs to be ten days in advance. (Control box seating standards)
4, planning to receive the number of tables in the hotel within the scope of control and notify the catering department to prepare in advance. (again divided into seating standards)
5, decorate the hall to create a festive atmosphere.
Third, the decorative program for the Hotel Spring Festival atmosphere, highlighting the joy of traditional Chinese festivals, this year's Spring Festival layout of the main color to red, yellow and two colors, in order to achieve the effect of the festive atmosphere of joy and harmony.
Special to develop the XX Spring Festival hotel decoration program, please give instructions to the leadership.
Theme: Spring Festival (the sound of firecrackers in a year in addition to the spring breeze to send warmth into the folklore) - Valentine's Day (flowers vs. Chocolate) - Lantern Festival (Lantern Festival lanterns such as incandescent, a school of songs like ecstatic) Specific decorative programs are as follows:
Hotel periphery:
1, peripheral plants around the pulling flowers, stars, the hotel's main entrance to the large pots of gold. Hotel front door stand large pots of kumquats, roof hanging red lanterns, parking lot diagonally pull colorful flags.
2, led screen floating words "Shanxi Da Huishuu Folklore Hotel wishes the people of the county a happy new year"
3, both sides of the main entrance to paste the "resignation of the old year to look at the mountains and rivers are more beautiful, to welcome the new year to look forward to the future like a brocade," the couplet, "Congratulations on the New Year. "Congratulations on the New Year" banner. (The content of the couplet please lead to modify)
4, the hotel lobby glass door sticker pig Chinese zodiac paper cutouts or fortune pattern, four doors one by one symmetry.
5, third and fourth floor balcony railing inserted colorful flags.
Lobby:
1, lobby ceiling downlights and downlights with red and yellow decorative tape between the arc waves, two arcs between the hanging of a Chinese knot or palace lantern.
2, the cashier at the top of the reception desk red and yellow decorative tape to do arc waves, between the two arcs also hang a Chinese knot or palace lights.
3, on both sides of the front desk (the original placement of the Christmas tree location) stand two large kumquat potted plants, the top around the starry sky, hanging red bags for decoration, the front desk on both sides of the large columns hang a large number of Chinese knots.
4, the total platform placed on the Pagoda, other plants are wrapped around the starry sky, flower decorations.
(Contact green potted plant suppliers to replace potted plants in time).
5, the lobby bar wall to paste the Chinese zodiac paper cutouts.
6, backyard access door glass paste similar to the gate decorative pattern.
7, play the Spring Festival background music, the New Year's Eve began to play.
Restaurant:
1, box channel ceiling downlights and downlights between the red and yellow decorative tape to do the arc wave, between the two arcs to hang a Chinese knot or palace lantern.
2, the background wall of the banquet table is decorated with a Chinese New Year pattern.
3. Hang small lanterns on the ceiling above the cashier's desk in the restaurant, and put kumquat potted plants.
4, all the private room plants hanging red bag, sprinkle colorful flowers, small treasure.
5, the elevator entrance to the background wall hanging 2 meters high "Congratulations" blessing painting, hanging in the location of the hand can not touch.
6, welcome the original Santa Claus door channel pattern into the God of Fortune pattern
7, the second floor restaurant channel wall paste a variety of auspicious blessings,
8, play the Spring Festival soundtrack, the New Year's Eve began to play.
9, on New Year's Eve, someone wearing a Tang suit playing the God of Fortune, in the hotel to the children to send red envelopes (red envelopes containing 1-5 yuan ranging) the main desk and floors:
1, the main desk and the top of the lobby to hang small red lanterns.
2, each floor elevator hanging red lanterns.
The above Spring Festival decoration program, for reference only!
Fourth, advertising
a, the store led screen floating words (the big acacia tree folk restaurant New Year's Eve dinner hot booking ......)
b, promotional leaflets and room discount card
(1) by the marketing department is responsible for designing and producing New Year's Eve dinner, Lantern Festival promotional pages, and contact the printing company, in January 25 before the completion of the printing and distribution of all rooms and major business units;
(2) the distribution of leaflets for the leaders of the government agencies, in the store consumption of the old customers as well as the new residents of the new room guests and dining new customers, etc., will be the hotel's greetings and blessings on their holidays and the hotel's holiday promotions combined with the content of the activities.
c, TV ads:
Text content: the end of the year is approaching, according to the traditional habits of the people of Hongdong County, the Great Sophora Folklore Hotel for you to elaborate a unique flavor, delicious New Year's Eve dinner sets, and have dressed up the size of the celebratory warm rooms as well as first-class service so that you and your family and friends in the warm and peaceful atmosphere **** narrative of the year's sour, sweet, bitter and hot, looking forward to the new year! The new year is looking forward to a better life. Book a meal to send a gift bag, table table with gifts. More surprises await you! The phone number 6258999d, blessing SMS
V. Hotel earnings estimates
Hotel from January 25 to February 14 around the theme of the New Year's Eve dinner a series of business planning activities, as long as the planning is accurate, publicity in place, promotional activities, the implementation of the implementation of the conscientiousness, will be able to achieve a good economic and social benefits.