How to name a restaurant to make people want to come in

For an entrepreneur, redefining a brand starts with the name. A name is a symbol who needs to have memorable points to impress customers. Chinese writing is profound, how to come up with a name, or quite a challenge. And it also needs to fulfill a basic condition, that is, it can be registered, and a name that can't be registered is of little value.

There are fewer and fewer registrable names nowadays because there are so many brands out there that it's a bit difficult to innovate when everyone is grabbing them. We recently invested in a vegetarian chain brand, through many discussions to find a suitable name, called "Xi Su". This name has a favorite "Xi", the following four points of water is to express the mood of everything from the water, and there is a kind of cooking feeling, "vegetarian" is vegetarian, intuitive and memorable, but also very atmospheric pattern. This is a success story, of course, this name is from dozens of names filtered out, is part of the team's wisdom.

When it comes to names, there are some lessons to be learned:

1, inspired by numbers, such as one, two more, etc. These are very simple and clear in terms of Internetization, and can be referred to for restaurants.

2, with the help of the founder's name, this is more direct. 3, from the category point of view, according to the symbolism of the category as a leading brand.

4, and some celebrities linked, or linked to the regional culture, so that everyone remembers your provenance, we say that the roots of the name can highlight a certain story.

5, but also through some creative uniqueness of the word such as the word to the name of the secluded, this general public can not think of, the more novelty and perhaps the more memory.

6, there are some are assembled through the word to disassemble, for example, just cited the example of "Xi".

So the name should be well thought out and have a team strategy to *** with the discussion. A good name should have the following characteristics:

1, there is a moral, can produce a certain relevance to the product;

2, recognizable, easy to remember;

3, the word shape should be four flat, assembly of the word to be very clear. This involves business taboos, and even some companies will find the name to a professional feng shui company to assess.

We have to come up with a name with caution and strength in place, which requires constant input and collision to come out. A good name represents symbols well for the brand and is highly memorable, which is a big part of the success.

I am operating a brand company retail project, can be used for your reference is that we take out a certain amount of prize money on the Internet, out of 1 million to do "a million names", with the wisdom of the majority of Internet users, and through the vote to select the most favorite name, and finally adopted the name of a retired worker, we rewarded more than 500,000 yuan of a BMW. This thing not only got the name of the restaurant, but also became a hot spot, but also let more than 60,000 participants become free spreaders, played a wave of beautiful advertising. So you can mobilize future customers to participate in the name campaign, which is also a kind of marketing.