Niuxiangge Chuanwang is a brand of Chongqing Niuxiangge Catering Management Co., Ltd., with about 100 stores in Chongqing. Niu Wangge Chuanchuanxiang is a store in Beibei District of Chongqing, and there is no chain store.

Niuxiangge Chuanwang and Niuwangge Chuanwang are both catering stores operating in the form of string incense.