Prefabricated dishes are popular in the New Year's Eve market.
Lin Qiu Lidaosi Harbin Red Sausage, Guangzhou Restaurant Likoufu Buddha Jumping Wall Potted Vegetables, Xibei Youmian Village New Year's Eve Jade Rabbit Chengxiang Custom Gift Box? On the channel of JD.COM New Year Festival, the gift boxes of pre-made dishes launched by several brands are in hot sale.
"In the past year, more than 400 pre-cooked vegetable brands provided consumers with more than 2,000 kinds of pre-cooked vegetable products through JD.COM supermarkets, and the turnover of pre-cooked vegetables in JD.COM supermarkets increased by 160%." Saroy, general manager of the meat and dairy products department of JD.COM Group, said that during the New Year Festival this year, the sales of several brands of prefabricated vegetables continued to rise, and it is expected that the sales volume will make a new breakthrough this year.
Getting a table of hard-core dishes in 30 minutes has become a "new way" for more and more young people to eat New Year's Eve. On the e-commerce platform in Tik Tok, the sales volume of prepared dishes for New Year's Eve increased by over 200% compared with the same period in 2022; According to the data of RT Mart, since 2023 1 month, RT Mart has ushered in the peak of annual vegetable sales, with sales increasing by about 50% compared with the same period of last month.
"We have launched more than 40 new year's dishes this year, covering Sichuan, Shandong, Guangdong, Anhui and other cuisines, so that consumers in different regions can easily gather a table of authentic hometown flavor." Fu Caizheng, a master of RT Mart New Year's vegetable research and development, said.
"Rabbit" element goods are favored
The pace of the Spring Festival in the Year of the Rabbit is getting closer and closer. The reporter recently visited the new year market and found that all kinds of costumes, dolls and gold ornaments containing "rabbit" elements are favored by consumers.
Leyou Rabbit, Bixin Rabbit, Xingyue Rabbit? On the first floor of Beijing Dahongmen Store of Intime Department Store, the reporter saw that many jewelry brands launched single items such as pendants and beads in the Year of the Rabbit, which attracted many consumers to choose.
"I am a rabbit, and I want to buy myself a bracelet in the shape of a rabbit before the Spring Festival to add a good color to the new year." Consumer Ms. Li said.
Near the Spring Festival, the popularity of the new year's goods market is rising. According to the relevant person in charge of Yintai Department Store, in the past week, the passenger flow and sales of Yintai Department Store nationwide achieved double growth. In particular, a variety of "Year of the Rabbit Atmosphere Group" New Year limited gift boxes launched by national stores have been well received by consumers, and sales have continued to rise.
On major online platforms, the "rabbit" element is also popular. According to the data report of "2023 Tik Tok Haowu New Year Festival" released by Tik Tok e-commerce, as of 1 7, the sales volume of related commodities in the Year of the Rabbit increased by over 70% compared with that before the New Year Festival. The rabbit suspenders, three-dimensional projection lanterns for the Spring Festival, couplets of the Year of the Rabbit and other commodities skillfully combined the rabbit image with Chinese style elements, and the sales volume increased significantly during the New Year Festival.
E-commerce helps "local products" fly over mountains and seas
In the workshop of a food enterprise in Lipu, Guangxi, the cleaned taro was peeled off by a chipper, then cut into pieces and sent to the cold storage at MINUS 35 degrees Celsius? The processed taro will be processed into small pieces of taro paste, individually packaged taro chips and other products and sent to various places.
"This year, we participated in the Pinduoduo New Year Festival, and prepared 100 tons of Lipu taro, and we are busy packing and delivering it every day." Long Qiqiang, the relevant person in charge of the company, said.
Long Qiqiang told reporters that in the past, it was not easy for foreigners to eat authentic Lipu taro in winter. Consumers often bought taro with inflated prices because there was no suitable way. In recent years, through the online e-commerce platform, enterprises have delivered the delicious taste of Lipu taro to more consumers.
"During the New Year Festival this year, we joined thousands of landmark production areas in various provinces and cities to launch high-quality specialty agricultural products, and gave preferential treatment and subsidies to fresh agricultural products to meet the new year purchase needs of urban and rural consumers." The person in charge of Pinduoduo New Year Festival said.
Experts said that with the rapid development of e-commerce platform and the improvement of logistics system, the purchase of new year's goods has gradually changed from the scattered offline mode in the past to online one-stop shopping. E-commerce helps more "local products" fly over mountains and seas and reach consumers' tables, which not only enriches the shopping carts of urban and rural consumers, but also plays a positive role in helping farmers increase their income and promoting the development of local characteristic industries.