Gum pop handwritten poster pharmacy - Pharmacy POP publicity can be written to send?

How to write about the drugstore sweepstakes pop

Some of the content of this article from the network, the Division is not responsible for its authenticity, if there is any objection or infringement, please contact us in a timely manner, the Division will be deleted immediately! ==This article is in word format, download can be easily edited and modified! ==Drugstore sweepstakes pop Part I: drugstore advertising pop display as a point of sale advertising, POP from the retail industry of mass commodities, with the most direct, the most beautiful, the most suitable way in the terminal will be a series of information ads out, also applies to the nature of the retail drugstore. And precisely because of the origin of the fast-consuming field, so in the field of drugstore retail there are several POP application phenomenon: the first is the fetishism, completely copy the mass merchandise retail terminal POP form and method of use, do not take into account the special attributes of the drug, which led to the drugstore medicine flavor is not enough, this kind of stores lost themselves; the second is the handmade step, only to learn the shape, did not get the charm, such as a pharmaceutical products Selling point hand-painted, due to lack of power, the text shows ugly, a good pharmacy, will be bad POP even; the third is dogmatic, the whole pharmacy is a variety of POP stuffed full, no focus, a glance, did not remember a few businessmen want to convey the message. On the use of POP standards and norms, many experts have written, I will not repeat, more need to think about how to make POP sales force. There is a POP on the "Three Character Classic", basically a lot of attention has been included, but there are five aspects of the focus, it is worth emphasizing: First, pay attention to the difference between the pharmacy and supermarket guests patronize the supermarket is basically a healthy crowd, time is quite abundant, leisurely shopping to meet the needs of both, but also to enjoy life; and the pharmacy customers are basic! Is non-healthy or sub-healthy people, or with customers closely related to people in a non-healthy state, such people are time-critical, clear needs, while most of the worried look. This determines the form of expression and use of POP and supermarket terminals must be different, to allow customers in the pharmacy more quickly, more directly, more convenient to understand the information they need. Second, pay attention to reflect the pharmacy's "drug flavor" POP use over the top, it is easy to cause the pharmacy too atmosphere, customer health is a very serious demand, professional is always in the first place, can not meet the customer's health needs in a professional manner, the pharmacy will not be able to cultivate familiar customers, therefore, the pharmacy's POP to have certain "Drug flavor", POP information can not be price-based, and should disseminate health-related information on medication, health information. Third, pay attention to the use of good star effect

Many brand-name products have an image spokesman, the star is a familiar figure to the customer, the star associated with the drug, and thus associated with the pharmacy, this is a logic in line with the facts. Therefore, the use of POP pharmacy, choose a good star, with a good star effect, not only to improve the recognition of the pharmacy products, but also to improve the pharmacy's brand power. Only the dry name of the drug and the main function, this kind of POP can not stimulate the customer's **** Ming. Fourth, pay attention to the selection of POP advertising items POP is to improve sales performance, according to the law of two or eight, the customer can not remember a large number of POP content, therefore, in the drawing of the terminal product ads, there must be a trade-off, more than 5000 commonly sold product specifications in the maximum of not more than 100 items, not more than 10 special operating environment, so that the POP content must be clear to the customer at a glance. Fifth, pay attention to the types of POP broadly speaking, the customer can see everything, can be the scope of POP, including the clothing of the staff. For example, the store environment is good, but the clerk's clothes are worn or not clean, will cause customer dissatisfaction, which will lead to the clerk's recommendation of the force discount. Another example, the drugstore window by a variety of small manufacturers of drugs POP paste like a wall of plaster, the same will not be able to attract the attention of customers. POP three-word scripture store at the beginning of the appearance of the original veil, the shape of similar, God is far away; store does not faceted, not a tool, think carefully, do not luxury; small investment, big output, POP, store of the eye; strong competition, the exhibition of the benefit of the inner beauty of the show; decorate the facade, the impression of a deep, dress up the shelves, the guest comfortable; show a hundred products, no one knows. Show a hundred products, no one know, show boutique, enjoy the golden fruit; a person line, the power is not enough, the research, profit break gold; solo customers line, do not like to disturb, POP, let it be clear; group of customers to, no time to serve, POP, will be talking to themselves; hand-painted, personalized enough, a line or two, show the selling point; three or four, can not be remembered, seven or eight, no time to watch; the word is correct, it is appropriate to identify, repair excessive, the customer dizzy; red with yellow, attention, blue and white, deep thoughts; care Language, not too much, special price tag, to be clear; activities, a look at the text, box, with the display; printing and drawing, neat and beautiful, star paintings, the guest familiar; wall hanging, the atmosphere is good, wall stickers, the guest attention; color balloons, the atmosphere is soft, clean clothes, words have faith; store does not learn, the guest does not come, learn and use, more review. Part II: Pharmacy hand-drawn POP marketing skills directory Part I: hand-drawn POP commonly used fonts to practice 1. square character writing exercises P1-22. horizontal and vertical with the thick character writing exercises P1-12

3. variant character writing exercises P1-144. superimposed character writing exercises P1-235. P1-235.Writing Exercises for Variant Stacked Characters?P1-286.Writing Exercises for Obese Characters P1-307.Writing Exercises for Soft Characters P1-408.Writing Exercises for Ornamental Characters P1- 459. holiday font writing exercises P1-5310. numbers of writing exercises P1-57 Part II: hand-drawn POP inspirational selection 1. about the time of the warm tips P2-22. business advocacy: 10 principles of work P2- 33. 33. Warm tips: today P2-44. staff management and team building? P2-55. believe in yourself P2-66. the working atmosphere of the enterprise P2-77. complaints tips P2-9 Part III Pharmacy Hand-painted POP marketing skills 1. Slimming products hand-painted POP design "five steps" P3-42. Single product recommendation tool: "shock card" P3-93. "P3-114.Lucky draw P3-125.Monthly fixed time lucky draw P3-136.Full of 38 yuan lucky draw once P3-157.Membership category. Apply for membership card?P3-178.Membership category:Membership benefitsP3-219.Membership category:Buy one get one freeP3-2410.Giveaway distribution office?P3-2511.Opening promotion information?P3- 2612.Gift rice promotional information P3-27

13.Festival promotions:Dragon Boat Festival P3-2814.Promotional information:Free for all P3-3015.Grab medicine by prescription:12% off P3-3116.Single product recommendation:Ringworm? P3-3217. single product recommendation: buckwheat pillow P3-3318. single product recommendation: calcium in calcium oral solution P3-3419. single product recommendation: mint tablets P3-3520 single product recommendation: pediatric intelligence syrup P336 Part III Pharmacy Hand-drawn POP marketing skills 21. Single product recommendation: pediatric clear heat Ning granules P3-3722. Single product recommendation: anti-virus oral solution P3-3823. Single product recommendation: stomach particles P3-3924. Single product recommendation: lipid-lowering laxative capsules P3 P3-4025. Recommended Product: Pain Relief and Anti-inflammatory Granules P3-4126. Recommended Product: Cold and Flu Granules P3-4227. Recommended Product: Antiviral Oral Liquid P3-4328. Recommended Product: Golden Bean Oral Liquid P3-4429. P3-4429.Recommended Product:Compound Mint & Bear Bile Tablet P3-4530.Holiday Promotion:Thanksgiving Day P3-4631.Holiday Promotion:Father's Day P3-4732.Holiday Promotion:Mother's Day P3-4833.Holiday Promotion:Mother's Day P3-4833.Holiday Promotion:Mother's Day P3-4833. P3-4833.Holiday promotion: Valentine's Day P3-49 Article 3: Pharmacy use of good POP advertising skills Pharmacy use of good POP advertising skills in the drugstore, when consumers are faced with a number of products at a loss, placed in the product around the POP advertising, will continue to provide consumers with product information silently, play a role in attracting consumers, contributing to the purchase decision of the consumer. Attract consumers, contribute to their determination to buy the role, so POP advertising is known as the "second salesman". Successful POP advertising can not only improve product awareness, but also corporate image publicity, in the sales terminal to establish and enhance the corporate image of the purpose, and then maintain a good relationship with consumers, enhance consumer attention to the product and the company's goodwill. But for POP advertising, how much do you know? What is its role in the terminal? How can pharmacies better utilize this form of advertising? This issue is dedicated to introduce you to this "advertisers"!

Professional POP: three steps to entice you to consume customers in the sales of the purchase of the scene, about two-thirds of the unplanned random purchases, about one-third of the planned purchases. POP advertising in addition to creating a relaxed and happy sales atmosphere, so that consumers understand the product characteristics in advance to generate the urge to buy, the most important thing is to be able to tempt consumers to consume, to improve terminal sales. 1, to attract customers into the store to browse due to the actual purchase of two thirds of consumers are temporary purchase decisions, so the terminal store sales and consumer traffic is directly proportional. Therefore, the use of POP advertising placed in the store, such as billboards, standing billboards, physical samples, etc., to show the product's self-featured and product personality, the success of the temptation of consumers to enter the store, is to facilitate the purchase of a key part of the consumer. 2, prompting the customer to observe the product to facilitate the purchase of the consumer's second link is to let the POP produce the customer to stop to look at the power of the details. For example, in the sales terminal, some of the impact and provocative POP will make consumers involuntarily stop. In this way, to seize the customer's point of interest at the same time, coupled with the salesman's on-site operation, free gifts, trial samples and other complementary work, you can fully induced consumers to produce the purchase behavior. 3, stimulate the final purchase of the customer to stimulate the final purchase of the customer is the core of the effectiveness of the POP advertisement is the final impact of the power of the POP. At this time, we must use effective POP advertising, customer care points of concern for the appeal and answer, to achieve the introduction of products with or without specialists, can produce 10 times the sales force of the effect, to achieve the final purchase. (Tang Sou) products: POP advertising 10 to 10 new if the enterprise's products need to make POP advertising, from what aspects to consider? What to do to prepare? What are the characteristics of each form of POP? The following introduces a product POP advertising set up case for your reference. 1.1X5m shopping guide plate (display board), design and production requirements of prominent brands, demands focused, illustrated, firmly produced, placed in the sales store on both sides of the door or store in the appropriate location. 2.Posters to choose the store outside the two sides of the 1.4 ~ 1.8m glossy wall, store glass door or store 1.4 ~ 1.8m glossy On the wall, firmly pasted, arranged and posted, visual and publicity effect is better.3. Desk card placed on the counter, near the product placement, containing folded pages or a small brochure, to facilitate the target buyers to understand the product in detail.4. Hanging flags hanging side by side in the store 2.5m high, the front of the counter above.5. Indoor light box should also be chosen to place close to the top of the product. (The planning center issued by the color spray script, according to the requirements of the production, must achieve uniformity.)

6. Shop signboard low cost, high grade, durability. (Planning center issued color spray, local advertising company production.) 7. Product models are divided into indoor and outdoor two kinds, indoor "pyramid" pendulum, fixed with transparent glue, outdoor should pay attention to avoid damage. 8. giant: 6X20m, excellent visual effects, atmosphere, but pay attention to wind facilities. (Hanging in large shopping malls, supermarkets or face the front of the wall with a large flow of people.) 9. Outdoor billboards: large billboards, close to the store (point of sale), placed on the roof of the 5-storey building or podium (market growth - mature period to consider this operation.) 10. Body (car stickers) advertising: the first buyout of the main lines of buses behind the car stickers or car stickers, product growth period can be considered according to the conditions of the whole car body advertising. Drugstore: POP advertising is very popular production of successful POP, can play the most critical, the most direct consumer stimulation and incentives in the drugstore stores, to achieve the unexpected end of the promotion effect. Common drugstore POP styles include the following categories: 1. Signboard POP, set up in the store door, such as electric subtitles, curtains, flags and other forms of advertising. 2. Counter POP, in the store on the counter placed on the product advertisements and sales information. The content includes new products, use guidance, gift distribution, etc. 3. display or window display POP: The use of the store's internal space or window display structure or three-dimensional form, including dynamic and static forms. 4. wall POP: Directly affixed to the wall, columns, window glass, counters, and other wall surface of the plane advertisement. 5. hanging POP: The use of hanging objects, such as balloons, hanging banners, packaging, empty boxes, decorations, etc. to convey the advertisement. 6. hanging POP: The use of hanging objects such as balloons, hanging flags, packages, empty boxes, decorative items, etc. to convey the advertisement. 7. Dynamic POP, the advertising modeling borrowed from electric and other mechanical equipment or natural wind for dynamic display. 7. Packaging POP with display packaging design is completed, after opening or appropriate changes, can be used as a small display racks for the display of goods. 8. Fiber optic, computer captioning, TV walls or multimedia, laser image light source POP. (Li Bing) General Knowledge POP advertising traces its roots to the definition: POP advertising that is the purchase of on-site advertising (POINTOFPURCHASE), which can seize the customer's psychological weaknesses, the use of beautiful copy to emphasize to the customer that the product has the characteristics and advantages. Origin: POP advertising originated in the United States in the supermarkets and self-service stores in the storefront advertising. 1939, the United States POP Advertising Association was formally established, since then POP advertising to obtain the official status. However, in terms of its form, in ancient China, the wine gourd hanging outside the hotel, wine flag, hanging outside the hotel front, hanging outside the inn streamers, or drugstore door hanging medicine gourd, plasters, and so on, as well as festivals and festivities in the event of lights and colors, etc., can be said to be the ancestor of the POP ads

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Quality drugstore lottery pop-example template (7 pages)

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Some of the content of this article is from the network organizing, the Division is not responsible for the authenticity of its, if there is any disagreement or infringement of please contact us in a timely manner, the Division will be deleted immediately!

==This article is in word format, download can be easily edited and modified!

Drugstore lottery pop

A: drugstore advertising pop display

As a point-of-sale advertising, POP from the retail industry of mass commodities, with the most direct, the most beautiful, the most suitable way in the terminal will be a series of information advertising out, also applies to the retail nature of the drugstore. And precisely because of the origin of the fast-consuming field, so in the field of drugstore retailing several POP application phenomenon:

Page 1

The first one is fetishism, completely copy the mass commodities retail terminal of the POP form and use of the method, do not take into account the special attributes of the drugs, which led to the drugstore medicine flavor is not enough, this kind of store lost itself;

The second one is Handan learning, only to learn its shape, did not get its charm, such as a drug selling point hand-painted, due to lack of power, the text shows ugly, a good pharmacy, will be a bad POP even; the third is dogmatic, the whole pharmacy is stuffed with all kinds of POP, no focus, a glance, did not remember a few businessmen want to convey the message.

On the use of POP standards and norms, many experts have written, I will not repeat, more need to think about how to make POP sales force. There is a POP "Three Character Classic", basically a lot of attention has been included, but there are five aspects of the focus, it is worth emphasizing:

Page 2

One, pay attention to the difference between the pharmacy and the supermarket guests

Patronizing supermarkets is basically a healthy crowd, time is quite abundant, and leisurely shopping both to meet the demand, and to meet the needs of the people, the supermarkets are not only to meet the needs of the public, but also to meet the needs of the public, and to meet the demands of the public. Leisurely shopping not only to meet the needs, but also to enjoy life; while the pharmacy customers are basically non-healthy or sub-healthy people, or closely related to the customer is in a non-healthy state, such people are time-critical, the needs of a clear, but most of them are worried about the appearance. This determines the form of expression and use of POP and supermarket terminals must be different, to allow customers in the pharmacy faster, more direct, more convenient to understand the information they need.

Two, pay attention to reflect the pharmacy's "drug flavor"

POP use over the top, it is easy to cause too much atmosphere of the pharmacy, customer health is a very serious need, professionalism is always in the first place, can not be a professional way to meet the health needs of customers, the pharmacy will not be able to cultivate familiar customers, therefore, the pharmacy's POP to have a certain degree of "drug flavor. POP to have a certain "medicine flavor", POP information can not be price-oriented, and should disseminate health-related information on medication, health information.

Page 3

Three, pay attention to the use of good star effect

Many brand-name products have an image spokesman, the star is a familiar figure to customers, the star associated with the drug, and thus associated with the pharmacy, this is a factual logic. Therefore, the use of POP pharmacy, choose a good star, with a good star effect, not only to improve the recognition of the pharmacy products, but also to improve the pharmacy's brand power. Only the dry name of the drug and the main function, this kind of POP can not stimulate the customer's **** Ming.

Four, pay attention to the selection of POP advertising items

POP is to improve sales performance, according to the law of two or eight, the customer can not remember a large amount of POP content, so in the drawing of the terminal product ads, there must be a trade-off, more than 5,000 commonly sold product specifications in the maximum of not more than 100 items, not more than 10 special operating environment, so POP! The content must be clear to the customer at a glance.

Page 4

Fifth, pay attention to the types of POP

Broadly speaking, the customer can see everything, can be the scope of POP, including staff clothing. For example, the store environment is good, but the clerk's clothes are worn or not clean, will cause customer dissatisfaction, which will lead to the clerk's recommendation of the power to discount. Another example, the drugstore window is a variety of small manufacturers of drugs POP paste like a wall of dog skin, the same will not be able to attract the attention of customers.

POP three-word scripture

The beginning of the store, the appearance of this vegetarian, the shape of similar, God is far away; store does not faceted, not a tool, think carefully, do not luxury; small investment, big output, POP, store the eye; competition is strong, the exhibition benefits, inner beauty, show out; decorate the facade, the impression of the deep, dress up the shelves, the guest comfortable; show a hundred products, no one knows, show boutique, enjoy the golden fruit; a person line, the power is not caught, the crowd research, the benefit of the broken gold; solo customers line, the power is not broken gold; solo customers line, the power is not caught, all research, profit Broken gold; solo customers line, do not like to disturb, POP, let it be clear; group of customers to, no time to serve, POP, will talk to themselves; hand-drawn, personality enough, one or two rows, show selling points; three or four rows, can not remember, seven or eight rows, no time to watch; word is correct, it is appropriate to identify, repair excessive, the guest dizziness; red with yellow, attention, blue and white, deep thought; care about the language, not too much, the special price tag, to be clear; activities of the text, a look at the clear, the box, the same display The printing and painting, neat and beautiful, star painting, customers know; wall hanging, good atmosphere, wall stickers, customer attention; color balloons, atmosphere soft, clean clothes, words have faith; store does not learn, customers do not come, learn and use, more review.

Page 5

Part II: Pharmacy hand-drawn POP marketing techniques

Contents

Part I: hand-drawn POP commonly used fonts to practice

1. -12

3. Writing Exercises for Variant Characters P1-14

4. Writing Exercises for Stacked Characters P1-23

5. Writing Exercises for Variant Color Stacked Characters?P1-28

6. Writing Exercises for Obese Characters P1-30

7. Writing Exercises for Soft Characters P1-40

8. Writing Exercises for Decorative Characters P1-45

Page 6

9. Writing Exercises for Festive Fonts?P1 -53

10.Writing practice of numbers P1-57

Part II:Hand-drawn POP Inspirational Selection

1.Warm tips about the time?P2-2

2.Corporate Advocacy:10 Principles of Doing Things?P2 P2-3

3.Warm tips:Today P2-4

4.Employee management and team building?P2-5

5.Believe in yourself P2-6

6. P2-7

7. Complaints P2-9

Part III of the drugstore hand-drawn POP marketing techniques

Page 7

1. Slimming products hand-drawn POP design "five steps" P3 -4

2.Single product recommendation tool: "shock card" P3-9

3.Decoctions on behalf of customers "Solid Cream"?P3 P3-11

4. lottery?P3-12

5. monthly fixed time lottery P3-13

6. full of 38 yuan once in a lottery P3-15

7. membership category: apply for membership card ?P3-17

8.Membership category:Membership benefits P3-21

9.Membership category:Buy one get one free P3-24

10.Giveaway distribution office?P3-25

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