1, internal optimization
META tag optimization: for example, optimization of TITLE, KEYWORDS, DESCRIPTION, etc.
Optimization of internal links, including related links (Tag tags), anchor text links, navigation links, and picture links;
Website content update: keep the website updated every day (mainly articles, etc.).
Website structure optimization: including the directory structure, breadcrumb structure, navigation structure and URL structure of the website, mainly including tree structure and horizontal organization.
2. External optimization
External link categories: friendship link, blog, forum, B2B, news, classified information, post bar, know, encyclopedia, station group, related information network, etc. Try to keep the diversity of links;
External chain operation: add a certain number of external links every day, so that the keyword ranking can be steadily improved;
External link selection: exchange friendly links with some websites with high relevance and good overall quality to consolidate and stabilize keyword ranking.
Extended data
Optimization purpose
1, with the development of the network, the number of websites has reached hundreds of millions, and the amount of information on the Internet has exploded, making it more difficult for people to find target information. The emergence of search engines has brought great convenience to people in finding information and has become an indispensable online tool.
2. According to people's habits and psychology, the higher the ranking of websites in search engines, the greater the chance of being clicked. On the contrary, the lower the ranking, the less the search traffic. According to statistics, more than 90% of the top 500 companies in the world have introduced SEO technology into their websites.
3. Due to the lack of professional marketing knowledge and concepts, general network companies only build websites for you from a technical point of view. Artists only design your websites beautifully, and programmers only realize the functional modules you require. The websites made in this way are flawed and do not meet the requirements of search engines, so it is necessary to comprehensively optimize the websites.
Search engine optimization strategy should include three parts:
1, content investigation and compilation
The first thing is keyword survey, keywords are inexhaustible. Generally speaking, the deeper the investigation, the more terms will be found. Try to make further analysis and research on these terms within the allowed time. Repeat this process, and finally you can determine the keywords.
Remember an important point: more than half of the searches conducted on Google are different!
A separate page needs to be generated for each keyword selected: one keyword bar and one page. This means that a station will generate countless pages.
2. Layout of website content
The purpose of this part of the work is to improve the page level PR of the home page.
Theoretically, every page of the website has its own external link and PR value, but in fact, it is not only impossible, but also unnecessary.
Google believes that the number of links per page should not exceed 50- 100. Simply put, with the increase of the number of clicks on the homepage, the PR value of the page will decrease. Therefore, the website structure we pursue is to give each page the least number of clicks within the link limit of each page.
3. Construction of external links
This is the most difficult part of SEO strategy, which requires not only a lot of energy, but also creativity and unique methods to find links.
Ways to get external links: exchange friendly links; Buy one-way links; Increase the creativity and features of the website, and links will naturally come to you.
Baidu Encyclopedia-Search Engine Optimization